Experience

• 

  Pfi: marketing

  Jun 2001 - May 2008

  Ceo/managing partner

  Pretty Freakin' Interesting! Perfectly Formed Insights .Positioning Future Industries. Whatever you want to call us, PFI is in the business of creating marketing strategies that turn brands into lifestyle choices. Backed by 18 years of experience in advertising, entertainment and market research, our services are designed for Clients and partner agencies who are interested in developing relationships that extend a personal invitation to multicultural consumers.

• 

  4a's

  Jan 2008 - Apr 2010

  The Talent department is charged with ensuring that our member agencies receive the highest level offering of training courses, seminars and conferences for professionals. We are also devoted to education initiatives that focus on developing the skills of the next generation of advertising professionals and industry leaders. Our mission is always to make our members and future members, the smartest people in the room. Provided guidance and direction to students participating in the 2008 course. Our case study was Panasonic Lumix cameras. Responsibilities included selecting lecturers; reviewing curriculum; monitoring student development, and bridging gaps between lectured topics. The position required all-encompassing knowledge of the advertising industry and its various disciplines.

  • SVP - Talent Development

    May 2008 - Apr 2010

  • Director, Institute of Advanced Advertising Studies

    Jan 2008 - Jun 2008
• 

  City college of new york

  Feb 2009 - Jan 2015

  Adjunct professor of advertising strategy
• 

  Mccann erickson

  Apr 2010 - Feb 2011

  Svp, group account director

  McCann team leader for integrated communications efforts for the US Army account.

• 

  Multicultural strategies

  Jan 2011 - Apr 2014

  Multicultural account and strategic lead | new business lead

  I lead accounts, develop strategic planning insights, social media strategies and lead new business initiatives that help agencies engage with targeted audiences. Clients include: J. Walter Thompson, McCann Worldgroup, Grey Healthcare, CQ fluency, APartnership Inc., The K Group, Oxford Communications and many others.

• 

  Cq fluency

  Sept 2012 - Sept 2013

  Vp, director of marketing

  We are a communications company on a global mission to facilitate real connections and true cultural understanding between people who don’t speak the same language. Our cultural intelligence blends both meaning and feeling to create effective communications that transcend words and engage hearts and minds.

• 

  Commonground/ mgs

  Sept 2014 - Dec 2015

  Sr. director strategy & research

  As part of the leadership team for our Strategic Planning, Analytics and Research (SAR) practice, I am tasked with leading development and stewardship of Total Market, Hispanic and African American strategic platforms for major agency Clients serviced out of our New York HQ and Miami office.

• 

  Uwg

  May 2016 - Jan 2018

  Director of strategic planning
• 

  Vmly&r

  Aug 2018 - Jun 2019

  Senior strategist
• 

  Fcb new york

  Jun 2019 - Mar 2020

  Svp, group strategy director

  I am never done lifting. Not just in the gym when I am training for a competition. I am never done lifting when it comes to the next generation of brilliant strategists that I work with. I am never done lifting when it comes to figuring out how to generate insights that don't just make sense, but excite. And I am never done lifting when it comes to seeing just how far I can go in this industry.