Experience

• 

  Nestlé

  Jul 2019 - Dec 2019

  Marketing trainee - infant nutrition

  • Analysis and interpretation of the penetration, frequency and average expense perpurchase on the Infant Formula, Meals and Drinks and Infant Cereals categories.• Analysis of the market (Nielsen and Kantar): trends, competitivity, innovations, etc.• Analysis of market shares, market growths and invoicing.• Analysis of the horticultural sector and exportations and importations within Europe.• Management and development of the brands on the following clients: Amazon,Carrefour, Alcampo, etc.• Monitoring and tracking through the use of SAP system.• Use of Label D and MAM to control and track the production of labels and packaging.• Control of stocks and salvage to carry out the shipment of products. Show less

• 

  Henkel

  Jul 2020 - Jul 2021

  Marketing & trade marketing assistant - beauty care

  • Development of marketing plans for the following brands: Schwarzkopf, Gliss, Syoss, Diadermine, Licor del Polo, La Toja, Magno, Fa and Neutromed. • Management of brand image at the PoS level as well as in the media and digital platforms. • Analysis of the market (Nielsen), clients (Color), tendencies and competitors from a marketing and promotional point of view. • Development of new projects and implementation of launch plans. Management and control of the budget and available resources. • Management and development of the brands for different clients such as: El Corte Inglés, Douglas, Primor, Carrefour, Alcampo, etc. • Contact with suppliers and management of materials purchasing. Contact with agencies to develop creativities for promotional Show less

• 

  Alibaba group

  Oct 2021 - Aug 2022

  Account manager at aliexpress

  • Develop long-term relationships with partners, conduct deep dives to understand root causes of seller performance and actions to accelerate growth for Home & Garden, Tools and Pets categories.• Analyse sales and traffic data to identify opportunities to help sellers to succeed in the marketplace and to get competitive knowledge towards the generation of leads to recruit new sellers.• Identify opportunities and manage projects to improve marketplace business through scalable solutions and manage the roll-out of these solutions.• Analyse the market and tendencies to apply marketing strategies that make sellers stand out in the platform.• Work closely with category teams and internal stakeholders to identify category specific growth opportunities in the long and short term.• Average KPI achievement L3Q: 130% Show less

• 

  Ac marca

  Sept 2022 - Oct 2024

  Brand manager jr lactovit & sanytol

  • Planning and execution of the strategic plan for the Personal Care category brands of Sanytol & Lactovit in the National Marketing Department (FMCG), including: Project viability, Product design, Communication plan, Production management & Distribution control• Development of new product launches (innovation) and creation of communication campaigns: create content campaigns to support highlights or new launches, driving increased engagement and conversion.,• Conduct analysis of market data (sell-in & sell-out), market/trend research and competitor benchmarking to identify future product innovations• Provide regular financial reports, analyzing the financial viability of our portfolio and offering insights into the impact of budget allocations on brand performance and ROI. Show less

• 

  Adam foods

  Oct 2024 - now

  Product manager