
Timeline
About me
Global Messaging Specialist at Vonage
Education

National university of singapore
2003 - 2007Bachelor's degree electrical, electronic and communications engineering technology/technician
Manchester business school
2009 - 2013Master of business administration (m.b.a.) mba pass
Nanyang polytechnic
1999 - 2002Diploma electrical, electronics and communications engineering certificate of merit
Experience

M1 limited
Jun 2002 - May 2011Senior engineer• Responsible in handling NGNBN Voice Over IP IMS digital fixed line service.• Responsible for implementation, operation and maintenance in NOKIA GSM Circuit Switches MSC and HLR, NOKIA 3G MGW, 3G SGSN, Cisco Site Switches and NGN Fixed line broadband services.• Perform network configuration changes e.g. creation of network data such as Signaling network data, Global title translations, call routing destinations, tree analysis, triggers & service set. Direct hands on experience on system hardware e.g. replacement of faulty equipment such system hard-drive, E1 cards Signaling-interface cards etc. • Perform ATP test for newly integration of newly telecommunications switches and application servers to Core Networks.• Operation and maintenance in HuaWei 3G SGSN.• Support in software upgrade MSC, HLR and MGW.• Routine tasks include International Roaming IREG 24 testing, IR27 Video Call Test, Prepaid Camel testing, International SMS, 2.5G and 3G GPRS basic test and debugging subscribers’ complaints.• Debugging network problem, international roaming inter-working issue with roaming partners and providing solutions to network fault and outage.• Handling subscribers’ complaints, providing solutions and support to Customer Service Call Centre and Customer Service Centers.• Coordination with various departments on network performance, fraud and dispute issue.• Contacting subscribers when needed due to services issue and acting as a support to Customer Service to interact with subscribers.• Leading a team of six technical specialists in performing daily routine operation and maintenance tasks.• Operation and maintenance in Mobile Number Portability Syniverse L-SMS servers and TEKEKEC system.• Project management and support in new mobile services.• Internal and external coordination with Marketing, Customer Service, Fraud Management, SIM Management, Knowledge Management team and vendors. Show less

Bics
Jun 2011 - Dec 2020• Mobile messaging designer. Communicating and coordinating with customers (MNO, Aggregators and OTT) on setting up SMS services (SMPP, SS7).• Projects collaboration, implementation and activation of Messaging services in SS7 and SMPP SMS (A2P, P2P) with MNO, Aggregators and OTT customers.• Projects implementation and activation of MPLS network in IPX and GRXservices (BGP) to interconnect with global operators and peering partners forroaming service.• Projects implementation and activation of Signalling services – Diameter, SCCPSignalling and SIGTRAN to interconnect with global operators for roaming service. • Provide close relationship and discussion planning with international operators on project deployment, networks’ migrations planning, schedule, migration deployment, services roll out and product documentation.• Supporting customers before and after launching of services, migration analysis, service performance and fault investigation.• Managing customers’ expectations and relationships with respect to timely delivery of the services and excellent quality of support.• Maintaining close relationships with On-Net global customers in supporting them to ensure success in rolling out of roaming services. Show less • Joined BICS in June 2011 as Service Assurance Engineer.• Promoted to Specialist Service Engineer in 2012. • Supporting network operation centre by providing quality services and resolution for customers’ complaints for Voice products in ISUP, VoIP (SIP), TDM, Voice VAS service such as Freephone, Geographical numbers and Mobile Data services in LTE, SMS, MMS, STP, Roaming, Instant Roaming, Signaling and GRX.• Using NGN Switches – Veraz and Sonus Switches.• Project Management. Specialist in GRX. Act as SNA main representative in design and implementation of GRX and MMS repair processes, troubleshooting tools (GRX, IPX) and procedures.• Customer Focus. Supporting internal and external customers and provide solutions to issues and technical expertise questions.• Communicating and liaising with customers’ by understanding and ensuring their issues are resolved. • Provide proactively monitoring of customers’ voice and messaging services to ensure smooth operations and services. • Action as escalation point for account managers to raise feedback and resolver to issues.• Focus on building and maintaining customer relationships, quality of services, customer service and meeting customer satisfactions. Show less
Senior Service Engineer
Mar 2016 - Dec 2020Specialist Service Engineer
Jun 2011 - Mar 2016

Twilio
Jan 2021 - May 2022Yield manager• As a Yield Country Manager, I am responsible for APAC regions such as India, Thailand, Singapore, Philippines, Myanmar, Nepal, Sri Lanka, Malaysia, Hong Kong and Australia.• To analyse and implement messaging routings to ensure the highest quality and high profitability returns in gross margin and revenue.• Responsible for setting up special custom routings for VIP accounts.• Working closely with stakeholders, internal departments, aggregators and carriers providers to maximise profits.• To provide analysis and detailed business planning strategies with in-depth understanding of customers’ expectations, to win market share and evaluate goals to ensure optimal performance to succeed for new opportunities.• Form trusted working relationship with aggregators and providers to achieve strategic winning partnerships. Show less

Vonage
May 2022 - nowGlobal messaging specialist (ott)• Work as Global Messaging Specialist under the Carrier Management Team. I am responsible for driving the revenue and margin growth of the International Messaging business for key accounts like TikTok, Facebook, WhatsApp and Snapchat. • Collaborating closely with our Carrier and Sales teams to develop and implement regional strategic plans. • Responsible for APAC and global regions, to ensure overall traffic to keyglobal destinations (Indonesia, Russia, Bangladesh, India, Pakistan and more) are driving revenue and margin growth. • Work with cross functional teams (Sales, Business Development, ServiceOperation teams) to create and execute strategic business plans to meetOTT revenue targets, business review with all internal stakeholders to strategize for new growth opportunities. • Perform troubleshooting for escalated issues and building custom routings for key OTT accounts.• Business performance, proactively monitoring, analyzing traffic trends and critical alarms using tools such as Ascade, Texter, Tableau BI reports, JIRA to support investigations. • Working to ensure cost and quality optimization, and feature delivery. Coordinate with suppliers and operation teams to investigate and remedy issues when needed. • Accountable to achieve Profits and Losses objectives. Including dailymonitoring of profitability and quality delivery. Key achievements included managed daily revenue of above €50K and direct margin of above 15% for overall TikTok accounts. • Offering expertise and support to the account managers. This includes analyzing reports and offering recommendation solutions.• Collaborate with regional sales managers to define pricing proposals for RFP (data gathering, margin calculation). I am responsible for working closely with the TikTok account manager in pricing and cost reduction while improving revenue and direct margin. Thereafter, to analyze existing customer results and assess the impact of any price changes. Show less
Licenses & Certifications
- View certificate

Powerpoint: creating an infographic
LinkedinMay 2020 - View certificate

Learning cloud computing: core concepts
LinkedinMay 2020 - View certificate

Tips for better business writing
LinkedinMay 2020 - View certificate

Excel: pivottables in depth
LinkedinApr 2020 - View certificate

Video api foundation
VonageOct 2024 - View certificate

Data visualization: storytelling
LinkedinMay 2020
Honors & Awards
- Awarded to Goh Tee YongGEMS Award (2009) M1 Limited 2009 Received GEMS Award (2009) for displaying values of customer centricity in the course of work by Director, Customer Service of M1 Limited.
- Awarded to Goh Tee YongBest Soldier Award of the Month Singapore Armed Forces 1999 Awarded Letter of Commendation from Singapore Armed Forces for Best Soldier of the Month during national service.
Volunteer Experience
Photographer
Issued by Guide Dogs Association of the Blind on Jan 2012
Associated with Goh Tee Yong
Languages
- enEnglish
- chChinese
Recommendations

Tom malm ginsberg
IT Technician at AuraGroupStockholm, Stockholm County, Sweden
Trey o'nan
Facilities Engineering Manager at Cameron ValvesCameron Valves & Measurement
Alan ma
Project Manager at King Wan Construction Pte LtdSingapore
Elisabetta pigni
"PhD student in ""Future Earth, Climate Change and Societal Challenges"""Greater Ravenna Metropolitan Area
Gretchen beers, capp
Service Buyer at Hitachi Energy USARillton, Pennsylvania, United States
Mohamad albasha
Quality Assurance Test Engineer / UAT Analysis at Aspire with GOSI ProjectRiyadh, Riyadh, Saudi Arabia
敬小龙
strategic procurement engineerChengdu, Sichuan, China
Renato costa da silva
Project Management Specialist with expertise in Business Architecture, Digital Transformation, Artif...São Paulo, São Paulo, Brazil
Alexander ewald
Americas Sales Manager (Water Resource Management)Denver, Colorado, United States
Alaa mohamed
line operator at Cemex Egypt | Kiln operator | Production engineer.Asyut, Egypt
Valerie stillwagon tsc, csp
Purpose driven!!!!Greater Pittsburgh Region
Jasmin tucker
Program DirectorTacoma, Washington, United States
Tairone césar
Tech Manager no InterRecife, Pernambuco, Brazil
Nooshin ayati
PhD in Chemical Engineering/ CCNYUnited States
Rodrigo donas
Engenheiro de dados | Analista de Dados - ETL | SQL | Oracle | AWS | Redshift | Python | Tableau | P...Rio Grande do Sul, Brasil
Ande sampath - ciscm, six sigma black belt-cpd
Procurement Officer at ADNOC Logistics and ServicesAbu Dhabi Emirate, United Arab Emirates
Stephen overton
First Engineer on the Transocean EnduranceAuckland, Auckland, New Zealand
Asan shynybayev
Software Engineer | Backend DeveloperKazakhstan
Gillie natra
Head of Product Management @ Refine | Designing Tech that Outsmarts Money LaunderingTel Aviv-Yafo, Tel Aviv District, Israel
Ahmet can tokur
Project DirectorIstanbul, Istanbul, Türkiye
...