Polina Volchenko

Experience

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  L'Oréal

  Jan 2007 - May 2007

  Brand manager assistant (Lux-department)
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  MILK Creative Agency

  Sept 2007 - Dec 2007

  Account Executive
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  Balance Cosmetic Group

  Mar 2008 - May 2011

  Pr-manager

  • Media relations development, communication with journalists/editors of professional and mass media magazines.• Generating the newsbreaks, product press-releases.• Support of participation in professional exhibitions: stand’s design development, building of the stand, decoration.• Developing and producing POS-materials.• Preparing and supervising all kinds of press events, product launches, press conferences and inner corporate events.• Proactively creating PR opportunities, Special PR projects, PR stories to support product launches.• Press publications monitoring.• Participation in developing PR strategy, develops and implements PR plan for products and Representative PR. Show less

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  JamilCo

  Jan 2011 - Jan 2012

  Pr-manager

  • Developing the yearly PR-plans to build and encourage the image of the brands in media throughout the year. Monthly supervising and correction of the activities and goals if needed. • Collecting and updating the actual contacts with media (monthly and weekly magazines, Internet-portals).• Initiating of the PR-causes and publications, writing and distributing press-releases to the media. Follow-up of the publications.• Elaborating of the media requests concerning brand’s participation in special projects, fashion shootings and editorial. • Participation in developing advertising and PR campaigns, organization of the PR and corporate events in collaboration with partners – press-days, presentations, large-scale events for partners and clients. • Developing the PR and event budgets, adjustment and control. • Document management. Legal documentation, accounting documentation. • Providing PR-reports and press-clipping reports to the head offices. Show less

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  CROS Public Relations & Public Affairs Company

  Apr 2012 - now

  Project manager/ Account manager

  • Complex pr and information support of different projects including government programs, brand activities in FMCG, B2B and retail. Some realized projects: 1. Information support of Complex transport safety program for citizens implemented by the Ministry of transport of Russia;2. PR support of products and activities of Russian office of Mitsubishi electric, Danone, Dixy supermarket chain, STOLOTO lottery company, etc. • Organization and runing the events for different target audiences: for media and bloggers - press-conferences, press-tours in Russian regions, briefings, presentations and launches; for citizens - agitating and educating events; for experts - participation in exhibitions and forums. 1. Creating the concept of the event (theme, participants, TA, decoration, design of press and POS-materials, etc.);2. Budgeting, control and coordination of vendors' work;3. Support of participation in professional exhibitions: stand’s design development, building, decoration, activities, etc.; Among the realized events: agitating and educating events on transport security (Moscow, St. Petersburg, Novosibirsk, Krasnodar, Rostov-on-Don, etc.), Activia's new advertising concept press-launch (Moscow), Annual osteoporosis press-conference sponsored by Eli Lilly (St. Petersburg).• Crisis communication; • Creating and continuous updating the media bases, day-to-day work with journalists. • Media relations. • Creation of non-standard informational materials for different TA - comics, informational booklets, leaflets. • Tender proposals: creation, budgeting, defense of the project. • Brand development (brand name, logo). • Corporate communications: development of corporate site, presentation and press-kit• Document management. Legal documentation, accounting documentation. Show less