Anil Macwan

Experience

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  Native Instruments

  Feb 2006 - Aug 2006

  UX/UI Intern

  Engaged in business development and user research for biggest music software company in the world. Focus groups for software development and to improve user interface. Qualitative interviews and research to improve user experience. Quantitative research with SPSS analysis for consumer insight.

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  Anil Macwan

  Jan 2010 - Jan 2010

  Singer Songwriter

  Performed in clubs and bars as singer-songwriter with guitar.

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  Aimaq & Stolle, Creative Brand Consulting GmbH

  Jan 2011 - Jan 2012

  Strategic Planner

  Created communication strategy for international brands as lead agency. Developed German insurance brand "ERGO" from scratch in sparring with McKinsey. Leading role in full product development of a healthy tea-based premium beverage for Spreequell. Clients included ERGO Direkt, Nutella, Freixenet, Mini, Spreequell, Essence and more.

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  Macwan Audio

  Jan 2013 - Feb 2020

  Executive Music Producer

  Owned and managed Macwan Audio, a full-service audio production company based in Berlin. Generated millions of views for clients, supporting their campaigns to reach a wider audience. Supervised and enabled the music, sound and voice production of international TV campaigns and online commercials as a creative director with teams up to 15 people. Clients included Audi, Samsung, Volkswagen, HEAD, ERGO, Mister Spex, Babbel, Wir Kaufen Dein Auto and more.

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  Freelance

  Jan 2020 - now

  Strategy Consultant

  I'm helping brands to be consumer relevant and achieve their goals. I'm helping companies to build products that customers need. My support is in communication and beyond: Brand strategy, campaign strategy, go-to-market strategy, business strategy, product strategy. My experience as a strategist, creative and on the business side gives me a unique angle - that helps you succeed.

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  Anil Macwan

  Jan 2020 - now

  Micro Musicvideo Creator

  Creating euphoric "Visual Pop Music", combining Dance Pop songs with micro musicvideos and Indian aesthetics. Through my ad music compositions, nearly every person in Europe has heard my music. Exploring music using four iPads and various instruments. Playing piano, guitar, bass, drums, percussion, Indian sitar and singing with a voice channeling "the rough vocals charms of Violent Femmes, Jonathan Richman and Joe Strummer" (WIRED Magazine). Composing, lyricwriting, music production, mixing as well as music video production. Born and raised in Berlin, originating from its experimental electronic music scene. Weniger anzeigen

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  AGNTS

  Feb 2022 - now

  Co-Founder

  Co-Founding AGNTS, a revolutionary app to book an agent who runs tasks for you. In three simple steps you describe the task, where it starts and where it ends and your agent will run it for you. Responsible for the business and product side.