Anil Macwan

Anil Macwan

UX/UI Intern

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location of Anil MacwanBerlin Metropolitan Area

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  • Timeline

  • About me

    Co-Founder @ AGNTS / Strategist / Pop Music Artist

  • Education

    • Freie Universität Berlin

      -
      Master's degree PSYCHOLOGY 1.0

      Focus on Market- and Mediapsychology.Dissertation title: Differences between user groups regarding motivational factors in computer gaming.

  • Experience

    • Native Instruments

      Feb 2006 - Aug 2006
      UX/UI Intern

      Engaged in business development and user research for biggest music software company in the world. Focus groups for software development and to improve user interface. Qualitative interviews and research to improve user experience. Quantitative research with SPSS analysis for consumer insight.

    • Anil Macwan

      Jan 2010 - Jan 2010
      Singer Songwriter

      Performed in clubs and bars as singer-songwriter with guitar.

    • Aimaq & Stolle, Creative Brand Consulting GmbH

      Jan 2011 - Jan 2012
      Strategic Planner

      Created communication strategy for international brands as lead agency. Developed German insurance brand "ERGO" from scratch in sparring with McKinsey. Leading role in full product development of a healthy tea-based premium beverage for Spreequell. Clients included ERGO Direkt, Nutella, Freixenet, Mini, Spreequell, Essence and more.

    • Macwan Audio

      Jan 2013 - Feb 2020
      Executive Music Producer

      Owned and managed Macwan Audio, a full-service audio production company based in Berlin. Generated millions of views for clients, supporting their campaigns to reach a wider audience. Supervised and enabled the music, sound and voice production of international TV campaigns and online commercials as a creative director with teams up to 15 people. Clients included Audi, Samsung, Volkswagen, HEAD, ERGO, Mister Spex, Babbel, Wir Kaufen Dein Auto and more.

    • Freelance

      Jan 2020 - now
      Strategy Consultant

      I'm helping brands to be consumer relevant and achieve their goals. I'm helping companies to build products that customers need. My support is in communication and beyond: Brand strategy, campaign strategy, go-to-market strategy, business strategy, product strategy. My experience as a strategist, creative and on the business side gives me a unique angle - that helps you succeed.

    • Anil Macwan

      Jan 2020 - now
      Micro Musicvideo Creator

      Creating euphoric "Visual Pop Music", combining Dance Pop songs with micro musicvideos and Indian aesthetics. Through my ad music compositions, nearly every person in Europe has heard my music. Exploring music using four iPads and various instruments. Playing piano, guitar, bass, drums, percussion, Indian sitar and singing with a voice channeling "the rough vocals charms of Violent Femmes, Jonathan Richman and Joe Strummer" (WIRED Magazine). Composing, lyricwriting, music production, mixing as well as music video production. Born and raised in Berlin, originating from its experimental electronic music scene. Weniger anzeigen

    • AGNTS

      Feb 2022 - now
      Co-Founder

      Co-Founding AGNTS, a revolutionary app to book an agent who runs tasks for you. In three simple steps you describe the task, where it starts and where it ends and your agent will run it for you. Responsible for the business and product side.

  • Licenses & Certifications

    • SIBB Deep Tech Accelerator (8 months)

      SIBB e.V.
      May 2023
    • Tech Open Air Startup Incubator (4 months)

      Tech Open Air
      Dec 2021