
Evangelos Giannakos
Manager in the office of Captain

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About me
Digital Marketing Specialist
Education

11th High School of Patras
2004 - 2007
University of Patras
2014 - 2016Master of Business Administration (M.B.A.) Business Administration and Management, General Distinction (8,61/10)> Dissertation thesis: “Job embeddedness and its effects on organizational citizenship behavior, employee voice behavior and perceived career prospects.” (Distinction)> Grade: 8.61/10 – Distinction> Key modules: Financial Management, Business Strategy, International Business Law, Marketing, Research Methods & Data Analysis, International Management

University of Patras
2007 - 2012Bachelor's degree Economics 6.18> Key modules: European Law &Business, Microeconomics, Macroeconomics, Econometrics, Accounting, Financial Analysis & Management, Economic Geography, Theory & Policy of International Trade, Database Management
Experience

Greek army
Nov 2012 - Jul 2013Manager in the office of Captain
Region of Western Greece
Nov 2013 - Jul 2014Junior Economist
Prokyon Ltd, Patras, Greece
Jan 2015 - Jan 2016HR Trainee> Assisted senior managers with new and existing supplier management.> Regularly updated the client database and performed data quality management to ensure excellent client management.> Performed analysis (MS Excel) of business growth KPIs, gained good knowledge of business development strategies.> Responded to project related customer requests, handled complaints, and raised purchase orders and invoices for completed works.

Kingdom of Sweets
Mar 2016 - Nov 2016Store Supervisor> Research on new and trending products from the American and Pacific Asia markets.> Assisting the marketing manager with launching new marketing campaigns.> Offering advice and assistance to the customers on the stores’ specialty products.> Responsible for the daily management of the till.> Using the stock management system to log, check, locate and move stock both in and out of the store

Office Shoes
Nov 2016 - May 2018> Managed retail staff, including people working on the floor & cashiers. Organized and distributed staff schedules. Responsible for the store opening or closing procedure> Offered face to face advice to customers on the stores’ products. Handle customer complaints, issues and questions. Attend trade shows in order to identify new services and products. Identify market trends that appeal to customers> Performed SPG (Staff Progression Graph) and KPI (Key Performance Indicators) analysis. Coaching and developing a team of 32 people> Mentored and trained all the sales associates. As a result of that, 3 members of the staff were promoted to store supervisors and 2 of them were promoted to store assistant managers> Ensured that all areas are clean and adhere to the company’s clear floor policy and Health and Safety requirements> Responsible for the stock orders for the entire store using the stock management system for a store with 5 million turnover per year Show less > Attend trade shows to identify new services and products. Research on market trends that appeal to customers> Managed retail staff including sales assistants, cashiers and stock room staff. Prepare and distribute staff schedules> Performed SPG (Staff Progression Graph) and KPIs analysis> Responsible for the stock orders for the entire store and stock planning for busy periods> Offered personalised advice to customers on store products. Handled customer complaints, issues and questions> Ensured that all areas are clean, safe and adhere to the company’s Health and Safety policy. Show less
Assistant Manager
Oct 2017 - May 2018Store Supervisor
Nov 2016 - Oct 2017

Lidl Hellas
Jun 2018 - Apr 2019Deputy Store Manager> Responsible for managing retail staff, including people working on the floor & cashiers. Organized and distributed staff schedules. Hold the store keys and be responsible for the store opening or closing procedure> Handled customer complaints, issues and questions about the store policy or new offers> Took full responsibility for the day-to-day operations of the store and its performance. Effectively delegate workload and motivate the team to achieve KPIs> Ordered stock, check inventory and set the goals for each shift on a daily basis for a store with 9 million euros turnover per year> Recruited, trained and developed a team of 22 people to ensure productivity levels are high. During this period I trained and promoted 3 members of the staff, from sales assistants to supervisors Show less

McArthurGlen Group
Mar 2020 - Jan 2023Marketing Assistant> Compose and post online content on the company’s website and social media accounts> Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities> Support marketing executives in organizing various projects> Conduct market research and analyze consumer rating reports/ questionnaires> Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)> Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success> Update spreadsheets, databases and inventories with statistical, financial and non-financial information> Communicate directly with clients and encourage trusting relationships Show less

LAMDA Development S.A.
Jan 2023 - Oct 2023Marketing Associate✓ Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success✓ Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)✓ Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities✓ Coordinate with external advertising agencies, providing clear briefs and managing relationships to ensure effective campaign delivery.✓ Conduct market research and analyze consumer rating reports/ questionnaires✓ Update spreadsheets, databases and inventories with statistical, financial and non-financial information✓ Communicate directly with clients and encourage trusting relationships✓ Compose and post online content on the company’s website and social media accounts Show less

Nova
Oct 2023 - nowDigital Marketing Specialist✓Develop and execute integrated marketing strategies focused on brand growth, lead generation, and customer acquisition.✓Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, SEM) to drive ROI and conversions.✓Lead cross-functional teams to deliver marketing projects on time and within budget, ensuring alignment with business goals.✓Coordinate with external advertising agencies, providing clear briefs and managing relationships to ensure effective campaign delivery.✓Analyze campaign performance data (KPIs, conversion rates, CPA) to optimize strategies and improve marketing outcomes.✓Streamline communication between internal teams and external partners to ensure cohesive and efficient execution of marketing initiatives.✓Oversee marketing budgets, ensuring resource allocation aligns with performance goals and financial targets. Show less
Licenses & Certifications
- View certificate

The Fundamentals of Digital Marketing
Google Digital GarageApr 2020
Languages
- enEnglish
- grGreek
- frFrench
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