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Burton Mosmans

Burton Mosmans

Marketing Manager

Followers of Burton Mosmans3000 followers
location of Burton MosmansNetherlands

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  • Timeline

  • About me

    Senior Growth Manager | Google | Apps

  • Education

    • VU University Amsterdam

      2016 - 2017
      Master's degree MSc. Marketing 7,5/10

      Activities and Societies: B.E.E.T.S. (A.S.C. / A.V.S.V.)

    • Hogeschool van Utrecht

      2011 - 2012
      Propedeuse Communication & Multimedia Design 8/10

    • University of Westminster

      2015 - 2016
      BA Hons Business Management 8/10

    • Nyenrode Business University

      2012 - 2016
      Bachelor of Business Administration Double Major: Marketing & Finance 8/10

      Activities and Societies: B.E.E.T.S. (A.S.C. / A.V.S.V.)

    • Growth Tribe Academy

      2019 - 2020
      Traineeship - 6 months Growth & A.I.

  • Experience

    • WeParc

      Jan 2016 - Jan 2017
      Marketing Manager

      As a student I was part of a group of friends who created an app startup for valet parking on demand in Amsterdam.Accomplishments:• Formed the brand identity using various brand-building models• Helped to build the website www.weparc.com• Held various guerrilla marketing activities• Managed social media• Ran various online ad campaigns to generate leads and increase mobile app installs (SEA + Social)

    • Unknown Group

      Jan 2018 - Feb 2019
      Digital Marketer

      Unknown Group is a venture capital company which supports entrepreneurs to scale solutions that contribute to a better world.Accomplishments:• Developed the brand strategy “Answer Your Calling”• Designed the brand book and all advertising assets• Developed content marketing strategy• Created and maintained landing pages in Wordpress• Ran all ads for awareness and lead generation (Facebook, Google, LinkedIn)• Improved content via CRO and A/B testing• Set up all analytics and tracking, created dashboards and presented data• Automated email flows• Helped organise a 3-day entrepreneurial retreat and was responsible to host the "marketing day" Show less

    • Unilever

      Feb 2019 - Jun 2020

      Tessa is the marketing communication platform by Unilever, allowing brand managers of FMCGs to establish meaningful customer relationships based on purchase driven insights.Accomplishments:• Reached 200.000+ app installs in the Netherlands• Increased efficiency of paid acquisition channels (Google, Meta, Apple)• Daily full-funnel data analysis, presenting findings and forming strategy upon it• Improved retention significantly by A/B testing value propositions and acting on it• Ran various experiments in order to conclude the value of data for Unilever• Worked with agencies, briefed creative teams (art directors, designers and copywriters) and judged their work• Ranked our website #1 on Google via SEO Show less With the Vink app by Unilever you create shopping lists in no time and you'll never miss out again on any offers of all major supermarkets.Accomplishments:• Researched and validated the value proposition via the Lean Startup principles• Was part of the team forming the brand identity via Unilever's methodology• Tested the app in MVP stage via qualitative and quantitative insight tools• Built the website and blog www.vink.ai from scratch• Built a complete analytics dashboard for daily reporting of in-app user activity• Worked with agencies, briefed creative teams (art directors, designers and copywriters) and judged their work• Owned the full customer journey from acquisition to retention via Google Ads (UAC + SEA), Facebook Ads, Website (SEO), App Stores (ASO), Email Automation, Retargeting Ads and Push Show less

      • Growth Marketer | Tessa (Corporate venture)

        Feb 2019 - Jun 2020

      • Growth Marketer | Vink (Corporate venture)

        Feb 2019 - Jun 2020

    • Yellowgrape

      Jan 2020 - Jan 2022
      Campaign Manager | Ecommerce

      Yellowgrape is an Amsterdam-based ecommerce agency that helps online retailers take their success to even greater heights by optimizing data, traffic and conversion.I managed several accounts, where I was responsible for:• Advertising: Google Ads, Meta Ads, TikTok Ads• Data & Measurement: Google Analytics, Channable, Customer Data Platforms

    • Google

      Jan 2022 - now

      At Google I partner with the largest tech companies in the world to help them grow their apps with Google Ads and Firebase. As an Account Manager at Google, I partner with app and gaming startups in Northern Europe to help them exceed their growth goals. I build collaborative partnerships to understand their unique business objectives, then craft and execute innovative marketing and technology strategies that drive measurable results. I've successfully managed a $XXM portfolio of 40+ clients, consistently achieving year-over-year growth through strategic product solutions and industry best practices.

      • Senior Growth Manager | Large Customer Sales | Apps

        Jan 2024 - now

      • Senior Account Manager | Apps & Gaming

        Nov 2023 - Jan 2024

      • Account Manager | Apps & Gaming

        Jan 2022 - Nov 2023

    • Dogpatch Labs

      Oct 2023 - now
      Startup Mentor

      I volunteer to help startups with marketing, technology and business development challenges.

    • Google for Startups

      Oct 2024 - now
      Startup Mentor

      Helping startups with their growth strategy via Google Ads, Firebase and Google Cloud.

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Burton Mosmans
      San "Next Brand Builder Under 30" 2019 Stichting San May 2019 I had been nominated for “Next Merkenbouwer” (Next Brand Builder) under 30 years old in the Netherlands for my work at Unilever. Along with 10 others I had the chance to become the very first SAN Next Merkenbouwer.

  • Volunteer Experience

    • Adopt a School in India

      Issued by Round Table India on Sept 2013
      Round Table IndiaAssociated with Burton Mosmans