Jessica Ferko

Experience

• 

  Signal Corporation

  Jan 1998 - Jan 2000

  Creative Director

  Provided creative and project direction on all websites and CD-ROMs including content development and organization; GUI design; programming; shockwave design; media distribution; audio and video production; 3-D animation; authoring; packaging design; and client reviews. • Designed year-long recruiting campaign that was featured in Inc. Magazine• Developed new employee orientation CD saving over 200 man-hours each year• Created and directed visual identity pieces through their fastest-growing revenue years Show less

• 

  Alion Science and Technologies

  Jan 2001 - Jan 2003

  Consultant

  Designed all online identity pieces for IITRI and Alion Science & Technology; collaborating with their marketing department to ensure consistent brand strategy & implementation

• 

  Creative Technologies

  Jan 2001 - Jan 2002

  Director, E-Commerce

  Manager and lead developer/designer for e-commerce design & development team for all commercial clients and large-scale corporate projects. • Expanded service offerings to include multimedia authoring, design, and ColdFusion• Grew department from three people to fifteen, and mentored junior staff in emerging technologies • Accompanied the sales staff on second-tier sales calls where technical/creative expertise was required and assisted with proposal development; closing 8 out of 10 leads. Show less

• 

  Centrifuge Productions

  Jan 2002 - Jan 2005

  Owner

  Designed and developed full life-cycle web, multimedia, and print solutions for clients from a variety of vertical markets. • Sole interactive & e-mail design vendor for ProAd Group’s clients• Designed Smith Apartments animated introductions and apartment rental website, resident services extranet and demonstration kiosk, and many other online consumer touch points for Charles E. Smith• Designed all online identity pieces for IITRI and Alion Science & Technology; collaborating with their marketing department to ensure consistent brand strategy & implementation• Day-to-day client liaison, designer, PHP programmer, and information architect for the redesign of the U.S. Census Bureau’s Population Estimates timed with their 2001 data release Show less

• 

  Mortgage Bankers Association

  Jan 2003 - Jan 2005

  Senior Director, E-Business Strategies

  Responsible for the project management & specification, resource allocation, brand penetration, marketing tactics, user experience, web metrics, and design of websites and online promotions. • Increased FY04 online advertising revenue by 80% and projecting double that revenue for FY05• Implemented e-commerce site delivering over $7M of revenue with a $60K reduction in fulfillment expenses• Reduced eNewsletter bounce backs by 50%• Increased website traffic by 73% and increased visit length by 1.5 minutes• Redesigning association website coordinating more than 40 content contributors, external consultants, and conducting full discovery & design phase of 9,000+ page site• Directed 75 online projects in 2004. Select case studies shown in online portfolio Show less

• 

  Spectrum Science Communications

  May 2005 - Nov 2007

  Director, Technology + Design

  Leads teams of designers, developers and subject matter experts to create online and offline advocacy, educational and corporate communications campaigns.• Senior creative and development counsel and liaison for over 25 corporate and non-profit clients• Develops online communications strategies and marketing plans using traditional and Web 2.0 tactics including podcasts, vodcasts, blogs, and blogger relations• Establishes and trains company on creative and development tools and processes including search engine marketing, organic optimization, and web analytics• Lead for Technology and Design department new business development including establishing budget, proposal and presentation standards. Active team member in over 40 opportunities including pitches and spec design• Instrumental in evolving department into an integrated business approach within public relations company Show less

• 

  Qorvis Communications

  Dec 2007 - Dec 2008

  Director

  Responsible for managing large-scale web site development projects, interactive advertising, and print projects. Manages complex, multi-phased projects and leads multi-disciplinary, diverse and dynamic teams. Provides strategic insight and direction into developing innovative solutions for clients as well as tactically managing the day to day project operations and communications.Clients included Sun Microsystems, Rosslyn Business District, Kennedy Krieger Institute, and Congressional Sports Foundation. Show less

• 

  Back Pocket Media

  Dec 2008 - now

  Founder / Full Stack Designer

  A trusted adviser to communications agencies on how to leverage digital media for their clients' campaigns. I provide senior-level counsel on how to bridge the gap between business goals and rapidly changing technology. I become part of your business development and planning cycles, bringing a new depth of expertise in a real-time environment.My 24 years of expertise includes hands-on knowledge of marketing communication strategy, UX/UI design, websites/mobile web, mobile apps, social media apps and integration, traditional design, metrics analysis, and search engine optimization/marketing (SEO/SEM). My true contribution to my clients is how I assess the entire communications picture and provide senior-level strategic counsel on an as-needed basis making high-end online communications possible at all budget levels.Acknowledgements:- 2017 Best in Class Award in Government and Education Categories, Interactive Media Awards, for schoolquality.virginia.gov. Design and Front-end development through AIS Networks. - Project Management for eHouse Studio: E-commerce experience design for Kay Jewelers, Kay Outlet and Jared: The Galleria of Jewelry - Project Management for eHouse Studio: Jewelry Wise - Jewelry Education & Buying Guide (jewelrywise.com). Winner of 2015 WebAward for Fashion or Beauty Standard of Excellence Show less

• 

  Knapp Marketing

  Jan 2013 - now

  Lead Project Manager, Consulting Team Member

  As Lead Project Manager for Knapp Marketing websites, Jess brings her expertise in responsive websites, mobile media, animation, search engine optimization, and web metrics analysis to every project.