
Monica Maifredi

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About me
Customer Support Advocate
Education

I.T.C.G. Luigi Einaudi
2003 - 2008Secondary School Diploma: Commercial studies and foreign languages E.R.I.C.A 100/100Activities and Societies: _ 2006/2007/2008 Stage at Studio Abbatuccolo s.a.s

Università Commerciale 'Luigi Bocconi'
2016 - 2017Master MiMeC Master in Marketing & CommunicationCourses:• Basic Market Strategy• Consumer Analysis & Market Segmentation• Industrial Buyer & Business Markets• Product & Service Management• Integrated Marketing Communication• Channel & Trade Marketing• Dealer & Sales Management• Pricing & BudgetingWorkshops:• Key Account & CRM• Advertising & Media Planning• Marketing Creativity & NPD• E-commerce & E-tailing • Digital Communication & Social MediaSeminars & Soft skills courses:… Show more Courses:• Basic Market Strategy• Consumer Analysis & Market Segmentation• Industrial Buyer & Business Markets• Product & Service Management• Integrated Marketing Communication• Channel & Trade Marketing• Dealer & Sales Management• Pricing & BudgetingWorkshops:• Key Account & CRM• Advertising & Media Planning• Marketing Creativity & NPD• E-commerce & E-tailing • Digital Communication & Social MediaSeminars & Soft skills courses: • Ice breaking• Team building• Effective presentation• Business writing• Sales techniques• Marketing in tourism• Digital communication Show less

Ruprecht-Karls-Universität Heidelberg
2013 - 2013Exchange student German and English language and literatureCourses:•Deutsche Literatur (Goethe)•Wendeliteratur•English Literature (Shakespeare's Great Tragedies)•Fremdsprachendidaktik

Università degli Studi di Bergamo
2008 - 2012Bachelor's degree Modern Foreign Languages and Literatures 105/110Courses:• English language & literature• German language & literature• Italian literature• linguistics• literary criticism• history and critics of movies (Akira Kurosawa)• movies (puzzle films)• anthropology• language philosophy• German philology• foreign language teaching methodology (Italian)• contemporary history• computer science• geography• arabic culture

Università degli Studi di Bergamo
2011 - 2014Master of Science’s Degree European Languages and Literatures 110 Lode/110Courses:• German language• German literature• English language• English literature• linguistics• German philology• history of literary criticism• art of the 20th century• movies• modern history• computer science applied to humanitiesWorkshops: • translation: German-Italian, Italian-German
Experience

Studio Abbatuccolo s.a.s
Jun 2014 - Dec 2015* accounting* back-office activities* front office* VAT * back office activities* invoicing
Accounting
Jan 2015 - Dec 2015Back office
Jun 2014 - Dec 2014

Fittea.de
Dec 2016 - Mar 2017Social Media Manager* developing a social media strategy (paid & organic) for the company social Networks (Instagram e Facebook) in line with the overall company strategy and targets* create and schedule weekly newsletter* influencer analysis* acting as a first point of contact for customers via different channels (ticketing, chat, Social) in regards to billing and/or technical issues * achieving quality and quantity targets based on the activity described above

AdEspresso
May 2017 - Mar 2018Customer Success* acting as a first point of contact for customers via different channels (ticketing, video calls) in regards to billing and/or technical issues (with a priority on technical), while providing a consistent, helpful and engaging tone that reflects the brand.* gathering the required information by following troubleshooting steps specific to their situation and escalating bugs and customer-affecting system issues when needed* identify & documenting tech-related bugs into Jira, as well as closed the loop with appropriate customer communication when the issue was resolved* side contributions: creating proactive content for HelpDesk social channels and AdEspresso’s blog* achieving quality and quantity targets based on the activity described above Show less

Hootsuite
Mar 2018 - now* specialized in Facebook and Google Ads* providing white glove service for Enterprise customers to optimize their experience within the platform* visited Mexico, Vancouver (2019) and Bucharest (2018) offices for 6 weeks to train & coach new advocates * acting as a Product Liaison between Customer Support, Product, and Development Teams in order to ensure all technical implementations and requests are in line with the business needs of all parties implicated, as well as the company's overall mission and targets* acting as a point of contact with Legal team to create processes that align with local legislation, preventing cyber attacks while ensuring a good customer experience* in-depth knowledge of the Customer Support operational processes: review and improve current workflows and procedures, as well as built new processes, in order to reduce loss of time, as well as improve customer experience* in-depth product knowledge: build and deliver on-boarding materials, new and updated knowledge base, create advanced training materials* worked with product and development management teams to pinpoint bugs affecting customers and/or identify new ways to improve the product and deliver a better customer experience Show less
Enterprise Customer Support Advocate
Mar 2020 - nowCustomer Support Advocate
Mar 2018 - now
Licenses & Certifications
- View certificate

Food & Beverage Management
Coursera Course Certificates, Università Luigi BocconiAug 2016 
ZD - Zertifikat Deutsch
Goethe-InstitutJan 2008
PET - Preparatory English Test
Cambridge EnglishJan 2007
Business English Course - Level: Upper Intermediate
Sole 24 Ore Business School and EventsDec 2015
Hootsuite Platform Certification
HootsuiteNov 2019
Honors & Awards
- Awarded to Monica MaifrediPremio per l'eccellenza scolastica - Lauree magistrali Comune di Chiari (BS) 2015
- Awarded to Monica MaifrediBorsa di studio Erasmus presso la Ruprecht-Karls-Universitaet di Heidelberg (Germania) UE - Ministero dell'istruzione 2013
- Awarded to Monica MaifrediPremio per l'eccellenza scolastica - Diploma Comune di Chiari (BS) 2009
Volunteer Experience
Volunteer Staff
Issued by Coadutituore di interventi assistiti con animali (Pet Therapy) on May 2018
Associated with Monica MaifrediEducatrice campi estivi
Issued by Comune di Cologne (BS) on Jan 2006
Associated with Monica Maifredi
Languages
- itItalian
- geGerman
- enEnglish
- spSpanish
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