Diana Rain

Experience

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  Gray Graphics

  Feb 2006 - Sept 2014

  Founder and Creative Director

  - Founded and led Gray Graphics, working with diverse clients across industrial, cultural, medical, and food sectors- Collaborated with suppliers to major brands in the powered diesel-generating sets industry- Developed comprehensive branding and marketing solutions for a wide range of clients- Gained valuable experience collaborating with companies across diverse sectors, honing skills in graphic design, project management, and client relations

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  PTM Images

  May 2016 - Aug 2018

  Production Designer & eCommerce Artist

  - Collaborated with the creative team to develop and implement design concepts for various products- Created visually appealing and marketable designs for a wide range of home decor items- Optimized product images and descriptions for e-commerce platforms, enhancing online visibility and sales

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  Abbyson

  Aug 2018 - Dec 2023

  Lead Graphic Designer | Branding & Marketing for Costco Product Lines

  • Brand & Packaging Design for Costco Retail: Led branding, packaging, and marketing design for products sold at Costco, ensuring compliance with retailer requirements while maintaining brand identity.• Led the design team, overseeing brand identity, marketing visuals, and advertising across multiple platforms, including digital, print, and retail.• Developed and executed branding strategies, ensuring consistency across product packaging, e-commerce, social media, and in-store displays.• Directed and collaborated on advertising campaigns across social media, Google Ads, and other digital marketing channels.• Achieved a 98% on-time delivery rate for all creative projects, streamlining processes and enhancing operational efficiency.• Designed packaging solutions that balanced aesthetics, brand messaging, and retailer specifications for mass-market and premium product lines.• Managed and directed photoshoots and video production, overseeing creative direction, set design, model selection, and post-production.• Produced engaging video content for marketing, promotional campaigns, and digital platforms.• Created marketing materials and visual content, including social media graphics, email campaigns, promotional assets, and in-store displays.• Developed brand style guides to ensure consistent messaging and visual identity across all channels.• Collaborated with cross-functional teams, including product development, marketing, and sales, to align branding with business objectives. Show less

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  UrBrand Studio

  Sept 2022 - now

  Founder & Creative Director

  Visionary Leadership and Innovation: As Founder and Creative Director of UrBrand Studio, I lead with a visionary approach, pushing creative boundaries to deliver impactful branding solutions that inspire and captivate.Remote Team Leadership and Client Engagement: I manage a remote team, ensuring seamless collaboration and high-quality output. I engage with clients to identify their needs and craft tailored proposals that drive success.Strategic Planning and Business Acumen: I align projects with business objectives, managing resources to achieve outcomes that meet client needs and market dynamics.Comprehensive Branding and Design Solutions: I develop brand strategies and collateral, utilizing offset and digital printing. I provide e-commerce solutions on Shopify, enhancing offerings with product photography and videography.Digital Marketing and SEO Expertise: I implement digital marketing strategies, including SEO, competitive analysis, and content strategy. I manage backlinks and client accounts on Google, Facebook, and Instagram.Content Creation and Campaign Management: I assist clients in creating SEO-friendly content and manage campaigns across Google, Facebook, and Shopify, ensuring cohesive messaging.Ongoing Client Partnership and Project Management: I maintain client partnerships, providing updates on SEO, blogs, and campaigns. I oversee all projects to ensure alignment with objectives.Technological Adaptation: I leverage AI and data analytics to enhance creativity and efficiency.Effective Communication and Collaboration: I foster collaboration among remote teams and clients for seamless execution.Cultural and Trend Awareness: I stay attuned to design and advertising trends to ensure our work resonates with audiences. Show less