Clotilde Cailloux

Experience

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  Carrefour

  May 2000 - Jun 2005

  *Reporting to the head of collection, Cherokee brand (young woman)- Coordination between buying countries, suppliers and purchasing team : presentation of collections, monitoring of the needs and purchases of the countries, orders consolidation and follow-up, feed back on collection, sales, seasonal balance- Point of contact of the licensor of the brand in the USA Function based in the international textile purchasing offices. - Centralization of the needs of Carrefour's national buyers in Europe - Consolidation of potential quantities - Selection of suppliers (through Global sourcing Asia and direct suppliers) - Follow-up of orders - Preparation of the presentation of the collections (books, samples, pricing).

  • International marketing coordinator

    Feb 2002 - Jun 2005

  • Product manager assistant (women's basic knitwear)

    May 2000 - Jan 2002
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  José Jiménez Arellano

  Jul 2005 - Dec 2005

  Buyer

  (Manufacturer of ready-to-wear brands D'Orsay, Pepe Arellano, Pitti Diffusion) Area manager for India (finished garments, embroidery and fabrics) - Price request - Negotiation of purchase costs - Follow-up of orders (sample and production) - Coordination with stylists and pattern makers, and other departments in the supply chain - Management of a technician based in New Delhi (India)

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  EX'SPENDS

  Feb 2006 - Jul 2006

  Project manager

  Within this consultancy specialized in the control, analysis and optimization of communication costs:- Start-up of the consultancy in Spain.- Search and selection of suppliers (graphic arts sector).- Analysis of the first files (control of the history of the costs paid and diagnosis of the situation with respect to the market).- Launching of tenders.

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  Kiabi

  Feb 2007 - Feb 2014

  Under the direct supervision of the Marketing Leadership, I led a team of 2 professionals and managed relationships with external agencies.🔸 Advertising and Media Strategy- Developed cross-media strategies with a focus on offline advertising, encompassing radio campaigns, outdoor advertising, television, and both national and local digital media.- Planned and executed promotional events to enhance brand awareness.- Overseeing large-scale Point of Sale (POS) and promotional brochure production.- Held responsibility for Public Relations (PR) and coordinated social media efforts to promote products and events.- Supervised email campaigns and newsletters, tailored to the national and local commercial calendar.🔸 Planning and Management- Designed and executed the commercial calendar to maximize the impact of marketing strategies.- Effectively coordinated omnichannel communication and cross-functional projects with the e-commerce team.- Managed the CRM project, including comprehensive project planning, stakeholder organization, and store team engagement, followed by the ongoing administration of the loyalty program.- Defined and oversaw service policies.- Took charge of marketing budget construction and supervision.- Conducted continuous analysis of KPIs and market studies to evaluate performance and adjust strategies as necessary.- Maintained close collaboration with the Kiabi Europe team to align strategies on an international scale.🔸 Local Marketing and Store Expansion- Collaborated directly with Regional and Store Managers to define local communication strategies and execute action plans aimed at increasing in-store traffic and local brand visibility.- Fully managed marketing and communication activities related to store openings and closures. Show less

  • Trade Marketing & Communication manager

    Aug 2009 - Feb 2014

  • Product Manager

    Feb 2007 - Jul 2009
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  Tmm Solutions

  Sept 2016 - Jul 2018

  Marketing & Communication Manager | BtoB Marketing manager

  Tmm Solutions evolved and became Wixalia in 2018.🔸 Project management : I managed the marketing repositioning of the company, from IT integrator to WaaS / WiFi pure player.🔸 Selected the marketing agency in charge of the accompaniment.🔸 Oversaw and managed the whole project :- Diagnosis of the existing - Market analysis / benchmark- SWOT- Conclusion and action lines- Definition of the new offer- Naming

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  Wixalia

  Jul 2018 - Dec 2021

  BtoB Marketing & Communication manager | BtoB Marketing manager

  *Reporting to the CEO *Created the marketing/communication perimeter of the company*Mission focused on the French market, but with an international approach to the offer, and providing ad hoc support to the subsidiaries🔸 B2B Marketing Strategy and Positioning- Developed and executed marketing strategies for the company.- Defined marketing positioning, branding, and corporate image.- Created marketing and communication plans.- Ensured alignment of strategies between marketing and sales teams.🔸 Multichannel Operational Marketing- Oversaw and managed the marketing budget.- Implemented marketing strategies in both digital and offline channels.- Conducted Inbound marketing : planning of articles for blogs, and subsequent publication on social networks, as well as creation of white papers for acquisition campaigns. Supervision of agency in charge of production.- Managed the website (through WordPress).- Coordinated corporate communication and relationships with press agencies.- Executed direct marketing operations, including mailing, emailing (using Brevo, formerly SendinBlue), promotion campaigns on LinkedIn, and advertising in print and digital media.- Organized and operationally managed professional fairs and events to promote the company.- Created marketing documentation and sales materials for products and services.- Selected and coordinated external agencies for specific projects.🔸 Consulting on marketing projects for other entities belonging to the French holding company Axeltim (IT / digital innovation for health)Orexians Services : - Done the marketing analysis- Defined the new offer of services- Developed the websiteSynelience : - Carried out the marketing positioning studyHighKaw : - Analysed the offer and designed the website restructuration- Done a market analysis on e-health solutions- Developed marketing documentation Show less

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  Synelience Group

  Jan 2022 - Dec 2024

  Marketing & Communication Manager | BtoB Marketing manager

  In January 2022, Wixalia merges with Synelience to form Synelience Group.Continuation of previous missions, with a strong focus on editorial and content marketing at this stage.🔸 Inbound marketing: content strategy for blogs and social networks, including the creation of white papers for acquisition campaigns.- Organization of editorial committee- Implementation of an editorial calendar for LinkedIn- Coordination with content agency- Copywriting using GPT or Writesonic AI chat tools🔸 Prospection : management of multi-channel leadgen campaigns with automation applications such as Waalaxy or Nomination (targeting, choice of sequences and messages, execution and analysis of results).🔸 Editorial supervision of website content (using Wordpress) and SEO optimization with tools like SEMrush and Yourtextguru.🔸 Email marketing: definition of content with the offers marketing manager and sales, design, copywriting and execution of campaigns (with Brevo), followed by KPI analysis.🔸 Organization and management of trade shows and events - Complete booth supervision for events ranging from the very large, such as Santexpo (144m2), to the small, such as Assises Nationales des Ehpad (10m2).- Management of participation as co-exhibitor with partners Show less