Nancy Miyahira

Experience

• 

  Nordstrom

  Jan 1998 - Jan 2003

  Advertising, PR & Event Marketing Director - East Coast

  Planned and oversaw advertising for 20 stores in 11 media markets. Managed annual advertising budget up to $13 million. Managed high caliber event and public relations programming for 30+ regional stores including grand opening event strategy in new markets and targeted promotions tailored to merchandise categories.1989-1994: Events Coordinator - Capital (Washington DC) and Northeast (New Jersey) regions.

• 

  The George Washington University

  Jan 2003 - Jan 2006

  Adjunct Professor of Marketing

  Taught undergraduate-level Intro to Marketing and Intro to Advertising classes.

• 

  The Mills Corporation

  Feb 2004 - Mar 2007

  Corporate Brand Marketing Director, Regional Mall real estate portfolio

  Led development and implementation of branding campaigns for portfolio of 19 malls, including ad agency direction, creative development, media buys, and execution. Developed repositioning campaign for the $300M redevelopment of a two million sq. ft. center. Managed marketing budgets of $2.5 million, including media plans/buys, web site, corporate advertising and even

• 

  Duke Realty Corporation

  Jan 2007 - Jan 2009

  Senior Regional Marketing Manager

  Led all marketing communications strategy and activity to support leasing and development for 30 million square foot office and industrial real estate portfolio in Washington, DC; Raleigh, NC; and Baltimore, MD. Managed local community relations and outreach program, including the partnership between developer and civic associations impacted by development.

• 

  Gensler

  Jul 2007 - Nov 2007

  Practice Area Communications Manager -- Retail, Mixed-Use, Hospitality

  Created strategic communications plans for Retail, Hospitality and Mixed-Use Practice Areas to support business objectives and the firm’s market position.

• 

  Georgetown Business Improvement District

  Jul 2012 - now

  Lead and manage Marketing, Events & Communications programs for commercial district of 470 merchants, 550 property owners and 400 office tenants. Launched and lead Arts programming for Georgetown commercial district including signature Light Art exhibition - Georgetown GLOW. Direct entire marketing program platform – brand strategy & management, creative development and production, advertising, external and internal PR & communications, digital (web, email, social media), events and promotions. Manage signature Georgetown placemaking events program. Manage and direct creative process, including agency development of brand visual language, advertising, website, social media, collateral, and other brand touch points. Show less

  • Vice President of Marketing

    Jun 2014 - now

  • Director of Marketing

    Sept 2009 - Jun 2014

  • Interim Executive Director

    Jul 2012 - Oct 2012