Ratika Gupta

Ratika Gupta

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location of Ratika GuptaMumbai, Maharashtra, India

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  • Timeline

  • About me

    Senior Technical Consultant @ DWAO | 2X Adobe Certified Expert | Unica Campaign| Adobe Campaign

  • Education

    • Buddha Public School Bahraich

      2007 - 2011
    • Barrows Blue Bells Bahraich

      1996 - 2007
    • SRMS College of Engg. & Tech, Bareilly

      2011 - 2015
      Bachelor of Technology - BTech Computer Science Gold Medalist

      Gold Medalist in Computer Science (81 % Marks)

  • Experience

    • Tata Consultancy Services

      Aug 2015 - Jun 2018

      • Worked on Adobe Campaign Classic and implemented marketing automation campaigns by identifying segments. Setting up workflows, deliveries, landing pages, and input forms.• Maintained data standards and procedures to ensure complete and accurate data in schemas through various scheduled workflow jobs. • Worked on IBM Unica Tool and the major responsibilities included requirement gathering, designing of workflows, creation of strategic segments, and Campaign execution on multi-channel - Email, SMS, and Social Media.

      • System Engineer

        Aug 2017 - Jun 2018
      • Assistant System Engineer

        Aug 2015 - Jul 2017
    • Genpact

      Jul 2018 - Feb 2019
      Business Analyst

      • Worked for a US banking client on IBM Unica and handled the campaign execution and management.• Closely worked with the marketers for requirement gathering in campaigns and offers to be provided to the customers.• Involved in briefing calls, workflow designing, segment creation, waterfall reports, campaign execution, QC, and reports for KPIs.

    • EClerx

      Mar 2019 - Sept 2020
      Associate Process Manager

      • Handled the campaign execution for a US online payment giant on IBM Unica. Worked on the design and execution of Activation, Acquisition, and Retention campaigns for the client across both consumers and merchants and targeting via various channels.• Extraction of eligible base for paid media uploads on FB, DV360, and Google AdWords. Executing and monitoring activities for banners to be shown to end users on login logout and transaction actions. Showing them the required offers and paying out incentives via campaigns.• Involved in the documentation of best practices through campaign analysis.• Documentation of QC and QA checklist. Show less

    • DWAO

      Oct 2020 - now
      Senior Technical Consultant

      • Experience in gathering and documenting requirements from marketing clients.• Customer Lifecycle Journey Automation, Lead Nurturing, BAU campaigns.• Custom Channel integration – SMS, WhatsApp, Web Push, Call Center, CRM.• Schema, Campaign designing, and execution, Data Import and Export, multi-channel campaigns, technical workflows Integration with other Adobe experience cloud solutions.• Template Creation, Typology Management, Service and Subscriptions, User and Roles, Web apps, Web Forms, custom connectors, external account configuration, custom reports, and report dashboards.• IP Warm Up and Domain Reputation Management.• Client Support and Desk-side coaching along with training to new joiners. Show less

  • Licenses & Certifications

    • Fundamentals of Digital Marketing

      Google Digital Garage
      May 2020
      View certificate certificate
    • Google Analytics for Beginners

      Google
      May 2020
    • Adobe Campaign Developer

      Adobe
      Oct 2017
    • Adobe Campaign Business Practitioner

      Adobe
      Sept 2022
      View certificate certificate