Ratika Gupta

Experience

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  Tata Consultancy Services

  Aug 2015 - Jun 2018

  • Worked on Adobe Campaign Classic and implemented marketing automation campaigns by identifying segments. Setting up workflows, deliveries, landing pages, and input forms.• Maintained data standards and procedures to ensure complete and accurate data in schemas through various scheduled workflow jobs. • Worked on IBM Unica Tool and the major responsibilities included requirement gathering, designing of workflows, creation of strategic segments, and Campaign execution on multi-channel - Email, SMS, and Social Media.

  • System Engineer

    Aug 2017 - Jun 2018

  • Assistant System Engineer

    Aug 2015 - Jul 2017
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  Genpact

  Jul 2018 - Feb 2019

  Business Analyst

  • Worked for a US banking client on IBM Unica and handled the campaign execution and management.• Closely worked with the marketers for requirement gathering in campaigns and offers to be provided to the customers.• Involved in briefing calls, workflow designing, segment creation, waterfall reports, campaign execution, QC, and reports for KPIs.

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  EClerx

  Mar 2019 - Sept 2020

  Associate Process Manager

  • Handled the campaign execution for a US online payment giant on IBM Unica. Worked on the design and execution of Activation, Acquisition, and Retention campaigns for the client across both consumers and merchants and targeting via various channels.• Extraction of eligible base for paid media uploads on FB, DV360, and Google AdWords. Executing and monitoring activities for banners to be shown to end users on login logout and transaction actions. Showing them the required offers and paying out incentives via campaigns.• Involved in the documentation of best practices through campaign analysis.• Documentation of QC and QA checklist. Show less

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  DWAO

  Oct 2020 - now

  Senior Technical Consultant

  • Experience in gathering and documenting requirements from marketing clients.• Customer Lifecycle Journey Automation, Lead Nurturing, BAU campaigns.• Custom Channel integration – SMS, WhatsApp, Web Push, Call Center, CRM.• Schema, Campaign designing, and execution, Data Import and Export, multi-channel campaigns, technical workflows Integration with other Adobe experience cloud solutions.• Template Creation, Typology Management, Service and Subscriptions, User and Roles, Web apps, Web Forms, custom connectors, external account configuration, custom reports, and report dashboards.• IP Warm Up and Domain Reputation Management.• Client Support and Desk-side coaching along with training to new joiners. Show less