Francesco Vazza

Education

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  Coursera - IE Business School

  2022 - 2022

  Specialization course Marketing Strategy

  Activities and Societies: This specialization covered the concepts and tools needed to develop a marketing strategy. Learners began by understanding consumers and the main market research techniques, then how to correctly segment, target and position a product to achieve success. They continued by analyzing the four critical areas in marketing, the famous four Ps. Finally, the specialization focussed on getting backing for the strategy and communicating it properly in a Marketing Plan.

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  Pennamontata

  2020 - 2020

  Copywriting and corporate communication Copy 42 ADV

  Activities and Societies: Copywriting, corporate communication, advertising, A complete course about copywriting and corporate communication. The course has faced all aspects of copywriting from the brand strategy as archetypal branding, brand naming, tone of voice, payoff, to the practical part as how to write an headline or a video script; a press release, politic communication, transcreation and corporate communication. All course modules had practise part with teachers feedback.

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  College of Media and Publishing

  2020 - 2020

  Copywriting

  Activities and Societies: copywriting, advertising The course's modules and assignments have focused on all types of copy that a copywriter could deal with during his career. It started from the strategy and the target definition to the writing phase: writing headlines, outdoor advertising and brand naming, sales letters, direct mail, newsletter, SEO Copywriting, copy for brochure and depliant, writing for social media, pay per click ads, advertorials, press release.

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  Liceo Classico P.Virgilio Marone

  2007 - 2011

  Diploma Humanities/Humanistic Studies
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  UCD Professional Academy

  2023 - 2023

  Digital Business Analysis Diploma Digital Business Analysis Merit

  Activities and Societies: BABOK and BACCM, Data and IT systems, Digital Business Analyst Competencies, Business model generation The value proposition, Customer archetypes, Understanding customer pain points, Resistance to change Project management, Waterfall vs agile project management, Building agility, Lean thinking, Requirement gathering, Customer experience (CX), Building stakeholder collaboration, Wireframes, Enterprise analysis and system analysis. The Business Analysis Course is a comprehensive program designed to equip individuals with the skills and knowledge necessary to excel in the field of business analysis. Through a combination of theoretical concepts and practical exercises, participants will learn to analyze business processes, identify opportunities for improvement, and develop effective strategies. The course covers key areas such as requirements gathering, stakeholder management, data analysis, framework adoption and… Show more The Business Analysis Course is a comprehensive program designed to equip individuals with the skills and knowledge necessary to excel in the field of business analysis. Through a combination of theoretical concepts and practical exercises, participants will learn to analyze business processes, identify opportunities for improvement, and develop effective strategies. The course covers key areas such as requirements gathering, stakeholder management, data analysis, framework adoption and solution evaluation. Participants will also gain proficiency in industry-standard tools and techniques, enhancing their ability to drive successful business outcomes. Upon completion, participants will be prepared to tackle real-world business challenges and pursue rewarding careers as business analysts. Show less

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  CareerFoundry

  2024 -

  Full Stack Web Development Web Development

  Activities and Societies: Web development, software Engineer Online web development course that teaches you how to build websites and web applications from scratch. I learned how to code in HTML, CSS, and JavaScript, as well as how to use frameworks like React (react Native) and Angular, Bootstrap, and how to connect applications with external resources using techonlogies and concepts like Cloud Computing, Rest API and API development, AWS Lambda functions, Google clouds and Google APIs. I also learned about web design, UX/UI and accessibility, web… Show more Online web development course that teaches you how to build websites and web applications from scratch. I learned how to code in HTML, CSS, and JavaScript, as well as how to use frameworks like React (react Native) and Angular, Bootstrap, and how to connect applications with external resources using techonlogies and concepts like Cloud Computing, Rest API and API development, AWS Lambda functions, Google clouds and Google APIs. I also learned about web design, UX/UI and accessibility, web development best practices. Show less

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  ILAS

  2017 - 2018

  Master's degree web marketing e Social media management 108/110

  Activities and Societies: Marketing, advertising, Facebook ads, LinkedIn, web analytics, web marketing, seo, copywriting, Google Adwords Master that talks about Web marketing in all of its parts. From PPC, Display advertising with Google Adwords, to Social media management and Facebook advertising. From SEO to copywriting techniques. The use of Wordpress CMS and how build a blog with this.

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  ILAS

  2021 - 2022

  Corso Annuale Pubblicità e Marketing

  Activities and Societies: Marketing, pubblicità, art direction, copywriting, copy strategy, fondamentali per la realizzazione di spot video e radio, costruzione di un brand, marketing mix, il posizionamento di un brand, teorie e tecniche della comunicazione pubblicitaria, redazione e visualizzazione pubblicitaria, storia della pubblicità. Il corso ha affrontato tutti gli aspetti della comunicazione pubblicitaria. Dall'analisi del brief alla realizzazione di una campagna pubblicitaria. Inoltre, il corso ha affrontato anche tematiche legate al mondo del marketing (es. marketing mix, segmentazione, targeting, posizionamento).

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  Università degli Studi di Salerno

  2011 - 2015

  Laurea triennale in Editoria e Pubblicistica lettere 108/110

  Activities and Societies: Percorso di studi legato al mondo della scrittura sia giornalistica che pubblicitaria attuato attraverso lezioni teorico-pratiche con lo sviluppo di progetti legati al mondo dell'editoria anche digitale (utilizzo di software come Photoshop e InDesign), esercitazioni di correzione di bozze, stesura di testi giornalistici e pubblicitari. Tesi con titolo "Tre grandi marche italiane dal secondo dopoguerra ad oggi: Perugina, Barilla, Pirelli" con focus specifico sull'analisi storica, contestuale, linguistica, semiotica e di tecniche pubblicitarie utilizzate nell'arco di tempo analizzato dal sottoscritto. Laurea conseguita il 27 marzo 2015. Una laurea triennale che mi ha permesso di avere un background di conoscenze utile per costruire competenze e indirizzare gli studi successivi verso il mondo pubblicitario.

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  Coursera

  2022 - 2022

  Data Analytics Data analytics professional Course

  Due to the Google Data Analytics Professional Certificate I have completed eight courses that introduced me to tools and platforms like spreadsheets, SQL, Tableau, and R as well as how to clean, prepare, manage and store data, how to extract relevant insights and how to make them readable through the art of data visualization.