
Mohammed D.
Chef de cellule Marketing

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About me
"Sales Director | Business Development | Route To Market Expert | Freelance Consultant in RTM & Sales Strategy | FMCG"
Education

Université Djillali Liabes, Sidi Bel Abbès
1990 - 1995Bac + 04 Ingéniorat D'état en Electrotechnique
P&P Ecole
2013 - 2014Master Management des entreprises
INPED Boumerdes
2000 - 2001F.A.L.D Marketing
Experience

Spa Alver, groupe ENAVA
Sept 2000 - Dec 2005Chef de cellule Marketing1- In charge of prospecting new users of glass packaging nationwide (including groups such as Castel and Coca-Cola).2- Responsible for the sales structure of "Building Glass" and glassware.2- Responsable de la structure vente "Verre bâtiment" et gobeleterie.

Spa NOVER, Groupe ENAVA
Dec 2005 - Sept 2006Responsable commercial et Marketing P/I1- Successful organization of the sales department, implementation of sales procedures, and internal control measures.2- Training and coaching of the newly appointed sales manager currently in position.

El Waha Internationale Sarl
Jan 2007 - Jul 2007Directeur régional ouest1- Prospection du marché des produits cosmétiques et produits d'entretiens.2- Gestion et supervision des ventes de l’unité commerciale ouest.3- Recrutement, Animation et coaching de l’équipe commerciale.4- Élargissement du portefeuille client (+10%)

ADWAN CHEMICALS SPA
Aug 2007 - Apr 2008Sales IngineerProspecting users of the company's products.Establishment of the sales structure within the company.Initiation of sales of the company's products.

Spa Grand Moulin Dahra, Groupe Métidji "Safina"
May 2008 - Aug 2008National Sales Manager1- Responsible for achieving the company's sales objectives.2- Responsible for managing the operational sales teams (Regional and supervisors) in addition to the internal team (customer service representatives).3- Promotion of high value-added specialty flours.

GBfoods Africa
Jan 2009 - May 2022Primary responsible for the development and implementation of the sales plan for the Business Unit North Africa 1- Responsible for developing and managing the national sales team.2- Responsible for achieving the company's commercial objectives. Responsible for direct and indirect sales in the West region.Responsible for managing the commercial zone. Responsible for the launch of a new product.Responsible for the implementation of the distribution model.In charge of achieving national sales objectives.
Sales Director
Sept 2021 - May 2022Sales Manager North Africa
Jan 2018 - Sept 2021National Sales Manager Algeria
Nov 2012 - Dec 2017Regional sales manager
Nov 2009 - Nov 2012Business developement manager
Jan 2009 - Nov 2009

Promasidor
Nov 2021 - Nov 2023Sales DirectorTransformation of the distribution model and outsourcing of distribution, establishment of a simple and efficient organization based on performance. Creation of the Trade Marketing Manager and RTM Manager positions to provide support to the field team. Launch of pre-sales in the country's three major Cities.

جميل consulting
Oct 2023 - Dec 2023Business and FMCG consultant African Focus consultingExperienced RTM Consultant specializing in Commercial Organization and Business Turnaround.

Olam Agri
Oct 2023 - Dec 2023Sales ConsultantI undertook a strategic assignment with Olam Agri to design a comprehensive distribution model for the marketing of cooking oil, while concurrently restructuring the commercial framework.

DIAM GRAIN FOOD SPA
Jan 2024 - nowCommercial DirectorI am currently serving as the Director of Sales and Marketing at a newly established pasta and couscous manufacturing complex. In this role, I am entrusted with spearheading the creation of our new brand, encompassing aspects such as Brand Identity, Brand Personality, and Naming. Additionally, I am responsible for constructing a robust Marketing and Sales organization and formulating a comprehensive Route to Market strategy.
Licenses & Certifications
- View certificate

Impromptu Speaking
LinkedInApr 2021 - View certificate

Making Great Sales Presentations
LinkedInJun 2021
Languages
- arArabe
- frFrançais
- enEnglish
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