Annabel Orchard

Experience

• 

  Albion

  Nov 2014 - Apr 2019

  Led the planning, resourcing, budget management, client management and team communication across multiple brand strategy, brand design and web design projects Resource management across all departments, freelancer recruitment, new hire onboarding Diary management, international travel coordination, board meeting documentation, financial administration, planning of agency social calendar, ad hoc personal tasks Resource & space management, in-house events, office maintenance & contractor liaison

  • Project Manager

    Jan 2018 - Apr 2019

  • Resource Manager

    Jul 2017 - Apr 2019

  • Executive Assistant to CEO

    Jun 2016 - Dec 2017

  • Receptionist/Team Assistant

    Nov 2014 - May 2016
• 

  Magnetic

  May 2019 - now

  Highlights include:- Designing a B2E fertility-support proposition for people on parenthood journeys with Simply Health, using a customer-centric, empathetic and trauma-informed design approach- Designing innovative marketing propositions for Gen Z pet parents with Mars- Leading the design and delivery of a Design Thinking accelerator programme for an international investment company Highlights include:Leading the design and delivery of a virtual festival for the employees of the UK's largest facilities management business, with a programme of 30+ events to strengthen connection with the brand and across the employee network. Managed a cross-functional team, including production crew, content and comms, design and leadership. The festival gathered 35,000+ viewers, a business first and the largest employee-focused event in the company's history. Highlights include:Designing disruptive car insurance propositions with Ageas that offer increased flexibility for customers

  • Senior Consultant

    May 2022 - now

  • Consultant

    Sept 2020 - May 2022

  • Junior Consultant

    May 2019 - Aug 2020
• 

  Virgin Atlantic

  Jun 2023 - now

  - Strategic opportunity framing through consumer & customer insight, category trends, competitor analysis, business strengths and considerations- Vision & guardrail creation for key CX areas including Food & Beverage, Clubhouse (lounge), Wellness, Inclusive Travel & Holidays- Innovative proposition development including opportunity framing, insight analysis, proposition design, customer validation & commercial evaluation, activation development, creative briefing, etc.

  • Loyalty Product Manager - High Value Customers

    Mar 2025 - now

  • Strategic Brand Propositions

    Jun 2023 - Mar 2025