Hanting Lu

Experience

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  New Oriental Education & Technology Group

  Apr 2021 - Aug 2021

  Marketing Staff

  Successfully managed friend tags and implemented a differentiated communication approach from 0-1;Established high-viscosity user relationships, resulting in personal sales guidance that achieved 3m+ in sales;Identified and operated high-potential users, leading to a remarkable 500% increase in purchase rates;Executed innovative and cost-effective emotional ground promotions that attracted significant flow. Single activity Achieved customer acquisition of 10,000+. Delivered college entrance examination volunteering class lectures 60+ times, resulting in a purchase rate of 10%+. Show less

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  ByteDance

  Aug 2021 - now

  Influencer

  Douyin influencer in the education niche, with 160k+ followers, 2.6m+ likes, and 100m+ views on self-made videos.High follower engagement, with a minimum of 570+ likes per video and an average video view count of 300k+.Strong monetization capabilities, securing 40+ commercial deals, resulted in a post-tax income of over 20w RMB.Collaborated with brands like Kiehl's, selling over 200 items per video.

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  University of International Business and Economics

  Sept 2021 - May 2023

  Marketing Assistant

  Promoted courses to over 2,000 individuals, leading the team to achieve sales of 700w+ within two years, with a total customer acquisition cost of only 1.5w RMB.Hosted 6 seminars with an average attendance of 1000+, fostering school-enterprise cooperation and establishing partnerships with 6 student organizations and societies.

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  The Ohio State University Fisher College of Business

  Jan 2023 - May 2023

  Research Assistant

  Assist professors and researchers in completing various academic research activities, including questionnaire experiments, cleaning and analyzing data with SPSS, designing experimental stimuli, etc. Projects typically relate to time perception, goals and motivations, communication and negotiation skills, the impact of technology on consumers, and consumer judgment and decision-making.●Independently lead a team to obtain specific user insights through qualitative user interviews, quantitative questionnaire design and distribution, data analysis and competitive product analysis, and help Bob Evans identify, predict, and solve the factors that affect its sales and profits, and issue an integrated marketing plan for the coming year. , the turnover is expected to increase by more than 50%. Show less

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  NetEase

  May 2023 - Aug 2023

  Content Marketing Intern

  Conducted content marketing and promotion for specific products on Xiaohongshu channel;Published 300+ blogger articles, achieving the highest single exposure of 1m+ and 50k+ likes;Developed a cost-effective WOM construction method, resulted in CPE<1 and CPM<0.1 in the education category;Increased search index and station heat by 120%+, Boosted new users by 24% and GMV by 38%;Conducted effective public opinion management and content SOV optimization for products;Built a network of 500+ influencers and expanded to cover 3,000+ through MCN partnerships;Reached 1 billion+ fans, forming a resource bank of product influencers;Facilitated secondary and tertiary cooperation with influencers to support urgent marketing needs. Show less

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  Wealton Limited / Perwis Consultants (Shenzhen) Limited

  Nov 2023 - Mar 2024

  Marketing Specialist

  Social Media Content & Analytics: Supported content creation across RED, WeChat Channels, Bilibili, LinkedIn, and YouTube, covering topic selection, creativity, copywriting, and video editing to ensure quality. Analyzed new media data to enhance effectiveness and provided actionable feedback.Market Entry Research: Researched the perfume industry and developed strategic recommendations for Fragonard's entry into the Chinese market, including detailed reports on market dynamics and consumer preferences. Show less

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  Tencent

  May 2024 - now

  Product Manager

  Product Operation: Customer delivery operation of a B2B SaaS product in the gaming industry to ensure the product runs according to the set goals and strategic direction; responsible for collecting, organizing and analyzing the product's requirements to provide the basis for product iteration. Deeply understand the operation mode of B2B products and SaaS products, and work with team members to make the product the first level in the industry.Customer Success: Customer success management for a SaaS product, including deep understanding of customer needs, maintaining and developing relationships with customers, and increasing customer retention rate by 23% and renewal rate by 17%. Regularly communicate with customers to understand needs, expectations, and pain points; provide training and support to help customers better use the product or service; develop a success plan with customers; and have the ability to be customer-centric, communicate, and address needs;Industry ecological construction: promote the ecological construction of the industry in which he/she works, and promote cooperation and development between upstream and downstream enterprises in the industry chain; establish cooperative relationships with industry associations and other associations, organize and participate in game industry chain meetings, seminars and other activities to cultivate market demand, as well as to improve the visibility and influence of the industry; have good strategic thinking and a global view, and be able to insight into the industry development trends and opportunities.Business Development: Independently build the independent channel system of this product from 0 to 1, estimate the "product market space research", output the methodology report of "product independent channel construction", open up the whole process from the beginning of the sales lead to the success of the customer; Sign 3 customers within one month through a small-scale business development. Show less