
Eric M. Small, BA
Field Manager

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About me
Field Sales Trainer & Orthodontic Territory Manager @ Align Technology - Strategic Consultant | Authentic Sales Leader | Client Relations Expert | Mentor | Training & Development | Market Analysis | Medical Device
Education

Wall High School
1996 - 1999Activities and Societies: Tri-Athlete Award(Lettering in 3 Varsity Sports), Scholar Athletic Award(Maintaining a 3.0 or better throughout High School)

Western New England University
1999 - 2004Bachelor Sports ManagementActivities and Societies: WNEK 105.1, On-air personality for 5 years, R&B Director for 2 years
Experience

TSB Landscaping & Hardscape Contracting, LLC.
May 2004 - May 2006Field Manager• Instilled teamwork; supervised and trained 9 employees in all aspects of landscaping.• When coordinating projects, assigned tasks, used resources, troubleshoot problems, and follow up to stay on track.• Set priorities and continuously monitor progress, adjusting when necessary to meet timely goals. • Establish clear goals and objectives while inspiring team spirit and achievement.• Consulted with customers before and after each project to ensure that the task meet and exceeded customer's expectations.• Contacted new and existing clients about additional services that we provided in addition to making suggestions of what type of work their property's needed. Show less

TSB Landscaping & Hardscape Contracting LLC
May 2006 - Sept 2010Operations Director• Monitored daily business and financial operations including but not limited to identifying and accessing needs, drafting plans, prioritizing steps, implementing actions and evaluating the outcome.• Recruited, hired, and retained qualified representatives. • Answered incoming calls from clients and vendors and handled inquiries as appropriate.• Handled the invoicing, billing, reconciliation, and payables/receivables for more than 100 accounts.• Established and maintained effective business relationships with customers along with vendors, improved communication among customers and vendors with company.• Managed and controlled expenses to maximize return on investment.• Prepared proposals to sell services that addressed client's needs.• Performed a full range of duties including sales and customer service responsibilities. • Developed the company's business plan and the company's mission statement.• Handled payroll for each employee as well as supervised their hours from week to week. Show less

Power Home Remodeling Group
Jul 2010 - Nov 2011Account Executive• Mentored and guide newly hired account executives regarding client hurdles, as well as, how to conduct an effective appointment.• Territory consisted of 5 counties in New Jersey. Union, Mercer, Monmouth, Ocean, and Atlantic. • Consistently managed client expectations and develops effective working relationships by effectively executing company selling approach. • Developed and maintain proficiency in product and competitive product knowledge by attending non-mandatory weekly "Closer Camp".• Established a strong relationship through consistent call activity to decision makers.• Conducted product demonstrations to prospective customers.• Performed analysis of competitors’ interest rates and promotions.• Maintained an up-to-date accurate territory database and integrate appointment outcomes to target high potential customers. • Analyzed sales of my office, along with fellow sales representatives to assist in promoting products within my territory. • Reviewed market analyses to determine customer needs and volume potential. • Monitored and execute control of territory expenses. Show less

Turf's Up Landscaping
Jan 2011 - Jul 2013Operations Manager• Monitored daily business and financial operations including but not limited to identifying and accessing needs, drafting plans, prioritizing steps, implementing actions and evaluating the outcome.• Answered incoming calls from clients and vendors and handled inquiries as appropriate.• Handled the invoicing, billing, reconciliation, and payables/receivables for more than 100 accounts.• Established and maintained effective business relationships with customers along with vendors.• Improved communication among customers and vendors with company.• Managed and controlled expenses to maximize return on investment.• Prepared proposals to sell services that addressed client's needs.• Performed a full range of duties including sales and customer service responsibilities. Show less

Meridian Health
Nov 2011 - Jul 2013At Home Liaison/At Home Advisor/On Call Advisor• Responsible for promoting continuity of patient care within the institution from admittance to discharge, by working collaboratively with the interdisciplinary team.• Consistently identifying opportunities to assist needs, actively supporting and promoting Meridian At Home by providing exemplary customer service by understanding and responding to the needs of patients/families.• Sales activity entails providing information, answers all questions, delivers appropriate collateral's to educate and promote Meridian At Home. • Demonstrated a mastery level of understanding of Meridian product offerings by recognizing opportunities to cross sell all of Meridian At Home product lines to all patients/families. • Gathered specific patient information from charts and computer systems and send to central intake for data entry (processing).• Assisted HIU operations with collecting and sending documentation when requested. Deliver DME and instruct patient/families in their use.• Developed ongoing relationships with case managers, social workers, physicians and all other staff members by demonstrating a strong work ethic; creating an open line of communication and effectively producing positive outcomes.• Utilized Meridian Patient Systems as well as Excel, Word.• Demonstrate the ability to multitask in a fast paced environment. Strong organizational skills. • Possessed knowledge of all aspects of the referral from the source to appropriate agency.• Performed authorization and verifications for identified product lines and accurately enters all information into system assuring clean claims for timely reimbursement. • Educated and mentored several prospective liaisons/advisors in all facets of what the position entails and daily obstacles.• Collaborated on the current On Call Process and helped execute the procedures proficiently. Show less

Money Mailer
Jul 2013 - Jun 2016Territory Manager• Grew the territory over $350,000 in revenue with a baseline of $0.00 in 2 years.• Cultivated the customer base from 5 existing accounts to 130.• Closed over 130 New Clients through cold calling, follow up, and embracing the Challenger Sales Model.• Consult business owners on advertising via an intuitive smart phone app, email, as well as, text message marketing campaigns.• Play an instrumental role in developing marketing strategies that are geared around my client’s long-term business goals. • Highly specialized in business-to-business relationship building with key decision makers, as well as, contract negotiation.• Average over 30 touches per day consisting of prospecting, telemarketing, cold calling, and existing customer interactions.• Exceeded all expectations outlined by the organization 3 consecutive years. Show less

Carwin Pharmaceutical Associates
Jun 2016 - Oct 2017Territory Sales Manager• Responsible for Calling on & Developing relationships with Healthcare professionals in order to Manage & Expand territory Growth and increase Sales throughout Monmouth/Ocean/Cape May County in New Jersey.• Distributed FDA regulated samples to Licensed Primary Care Physicians, Family Practitioners, Pediatricians, Obstetricians, Gynecologists & Internal Medicine Doctors.• Trained to educate providers and staff about new products efficiently & effectively in a vast competitive territory. • Organized weekly educational breakfast, lunch & dinners with providers and staff. • Prepared territory by creating routing for new product launch.• Independently developed & maintained territory that covers over 140 square mile radius.• Finished 112% of plan for the year of 2016.• Assisted in classroom and in field training for the past 2 training classes to come into the organization.• 118% of plan for Q1-17 for TriStart DHA & 275% of plan for Nufera in Q1-17.• Successfully launched a brand new product line marketed to ENT, Internal Medicine, Urgent Care, Otolaryngology, Family Practitioners & Licensed Care Physicians. Show less

Wraser Pharmaceutical
Oct 2017 - Jan 2020Territory Sales Manager/Field Sales Trainer• Lead the National POA in March and assisted in weekly conference calls with new hires for the past 3 training classes. • Aided the National Sales Director in conducting field rides with new hires which included all facets of a full office call, elevator pitches and an effective and anticipated day to day routine.• Created a sales approach called “Closers Camp” launched at the National POA that helped generate growth nationally the next 2 quarters. • Carefully chosen to Taperdex® Product Launch Marketing Team in the beginning of 2018 whereas a team of five we developed an apparent strategy to ensure a successful product unveiling nationwide.• Introduced NSAIDs, C-III Pain medication and Oral Steroid products into an abandon territory calling on Anesthesiologists, Orthopedic Surgeons, Rheumatologists, Neurologists, Podiatrists, Urgent Cares and Primary Care doctors (Nalfon®, Trezix®, and Taperdex®).• Provided leadership in demonstrating high-level selling and marketing skills by quickly developing ongoing relationships with pharmacies and new clients to ensure steady brand growth.• Familiarized and sold “Specialty Pharmacy” business model to doctors and staff.• Grown territory from less than 100 capsules to more than 24,000 capsules per month.• Assisted in interviewing, phone screens as well as chosen as a field trainer for all new employees. Show less

Align Technology
Jan 2020 - now•Strategically consult with more than 75 Orthodontists throughout Monmouth/Ocean/Middlesex County by providing market insight and strategizing/maximizing growth opportunities.•Provided guidance to Orthodontists throughout my territory to create a digital strategy that aligns with their overall business goals and needs. •Delivered training to the stakeholders in each office in product utilization as well as providing insight into troubleshooting, reimbursements, and treatment objections. •Increased QOQ Product Utilization through hands-on product training & demonstrations. •Continuously developed revenue through capital sales, case acceptance & software subscription renewals. •Finished Q1 of 2023 at 103% of plan for Invisalign and 100% of plan for ITero. Ranked in the top 30% in the country.•Starting the new role with less than 5 weeks left in Q4 of 2022 I was able to achieve 99% of plan for ITERO. Show less • Manage a territory of 300 practicing General Dentists certified in Invisalign. • Focused on the Align buying cycle, sales strategies, orthodontic education, product knowledge, and dental industry trends.• Conduct weekly in-depth Practice Growth Assessments one-on-one with physicians. At these meetings we will analyze case starts, consultation and conversion rates to date.• Developed a structured and individualized plan of action to reach the Practitioner’s personal case goals.• Secure new business as well as managing existing business accounts of all certified Invisalign doctors.• Work directly in assisting doctors and staff with the full integration of Invisalign into their practices, consulting them on education, implementation, and marketing of our clear orthodontic aligners.• Grew my territory that significantly under performed prior to my employment to 104% of plan for Invisalign in Q4 of 2020 and 109% in Q1 & 100% in Q2 in 2021. • Ranked 3rd in CCA’s in the entire Northeast in Q3 with 105.13% of goal. Had the highest gross receipts quarter over quarter as well in the entire Northeast in Q3 with 18.38%.• Achieved 158% of plan for Itero in Q4 of 2021 and was voted by my peers MVP within my region for Q4 of 2021. Overall finished 2021 at 102% of plan for Invisalign.• Finished my final quarter as a General Dentist TM at 111% of plan for Invisalign. Show less
Field Sales Trainer & Orthodontic Territory Manager
Jan 2024 - nowOrthodontic Territory Manager
Nov 2022 - nowDental Territory Sales Manager
Jan 2020 - Nov 2022
Licenses & Certifications

ICPI
TSB Landscaping & Hardscape ContractingFeb 2006
NCMA
TSB Landscaping & Hardscape ContractingFeb 2006- View certificate

Becoming More Memorable and Persuasive
LinkedInFeb 2025 - View certificate

How to Speak with Effortless Confidence
LinkedInFeb 2025 - View certificate

The Six Words that Dramatically Increase Your Impact
LinkedInFeb 2025 - View certificate

Leading with a Growth Mindset
LinkedInFeb 2025 - View certificate

Change Leadership
LinkedInFeb 2025 - View certificate

Change Management Tips for Leaders
LinkedInFeb 2025 - View certificate

Leading Your Team Through Change
LinkedInFeb 2025 
NYC Home Improvement Salesperson Licensee
Power Home RemodelingFeb 2009
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