Suresh Kumaradas

Experience

• 

  British American Tobacco

  Jun 2001 - Jul 2011

  • Develop brand strategies to move consumers along the disposition funnel and achieve corporate objectives• Liaise closely with the implementation agency (O&M) to put strategy into action in a restricted environment ( dark market) • Develop and execute consumer engagement platforms to drive brand objectives (communication /Volume /share ) liaising with brand team, agency and trade partners Activate integrated marketing communication campaigns by establishing a clear Line of site from strategy to execution between Head office and the field staff. Manage the Defined territory to protect market share and achieve monthly budgets/VolumeOn Time In full Execution of marketing activities of the defined TerritoriesEnhance/Maintain stakeholder relationships

  • Asst.Brand Manager

    Apr 2009 - Jul 2011

  • Channel Development Manager -On premise(HoReCa) & Convienience

    Nov 2006 - Apr 2009

  • Manager Marketing Communications

    Feb 2006 - Nov 2006

  • Trade Marketing Executive/Asst Territory Manager

    Jun 2001 - Feb 2006
• 

  Lion Brewery (Ceylon) PLC

  Jul 2011 - Aug 2013

  Brand Manager - International

  • Work closely with international Brand custodians ( Carlsberg-Denmark, Grupo Modelo -Mexico, Diageo and Moët-Hennessy -Asia) and adapt brands to suite the local Context and Deliver results on Brand objectives • Develop and executed an innovative Consumer engagement platform maximizing on key touch points such as Referral marketing ( Social media & Consumer dialogue through retail)•Drive Volume & Share growth across each brand segment and maximize on return on investment

• 

  Coca-Cola Europacific Partners

  Aug 2015 - now

  (BEAM SUNTORY, AUSTRALIAN BEER CO AND THE COCA COLA PORTFOLIO)Drive and execute organizational objectives in the licensed channel • Enhance availability and visibility of drive brands.• Execute effective brand programs(own and corporate)• Achieve meaningful commercial relationship with trade partners.ACCOMPLISHMENTS- Won the Market excellence award 2015 for the most innovative beer activation for Yenda beer - Promoted as a BDE for the on premise channel - Achieved a volume growth of 11% for 2016 which was also the highest growth for the state- Highest Volume and penetration achieved for Cascade in the state of Victoria and Tasmania during the relaunch of the brand- Won the Market excellence award for gaining competitor share through converting high volume outlets - Jan 2017 Show less

  • National Commercial Insights Manager

    Nov 2022 - now

  • Perfect Store Range Manager - Licensed Channel

    Jan 2021 - Nov 2022

  • New Business Development Manager

    Jun 2019 - Jan 2021

  • Business Develoment Executive (HoReCa)

    Feb 2016 - Jun 2019

  • Customer Service Representative

    Aug 2015 - Feb 2016