Carmina Acebu

Carmina Acebu

Executive Producer

location of Carmina AcebuGoleta, California, United States

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  • Timeline

  • About me

    Data Integrations Engineer @ ParentSquare | Using Data to Drive Product and Customer Success

  • Education

    • Dos Pueblos High School, Goleta, CA

      2011 - 2015

      Activities and Societies: ASB Leadership, DPNews, National Honors Society, California Scholarship Federation, Rotary Youth Leadership Awards, Partners in Education Internship Program

    • University of California, Davis

      2015 - 2019
      Bachelor of Arts (B.A.) Sociology, Asian American Studies, Minor in Education

      Activities and Societies: Bulosan Center for Filipinx Studies, Phi Sigma Pi National Honor Fraternity, UC Davis Filipinx American Community, BRIDGE: Pilipinx Outreach and Retention, Pilipinx in Business and Law, NASPA Undergraduate Fellowship Program (NUFP), Tinikling Team

  • Experience

    • DPNews (Dos Pueblos High School)

      Aug 2011 - Jun 2015
      Executive Producer

      Delegated class of students in the production of hundreds of daily broadcast journalism newscasts over 4 consecutive years. Collaborated with school administration, media arts programs and ASB leadership to communicate local events and school announcements. Lead and filmed multiple school-wide efforts including spirit days, lip dubs, plays, public service announcements, graduations and sporting events.

    • Partners in Education

      Jan 2014 - Jun 2015
      Multimedia Intern

      Produced 9 spotlight videos interviewing community members and interns to showcase on-site career exploration internship program for local high school students. Represented Partners in Education at networking events to generate partnerships with local businesses and nonprofits.

    • UC Davis Student Recruitment and Retention Center

      Oct 2015 - Jun 2017

      Facilitated campus tours, student panels and interactive activities for 16 schools/groups totaling 700+ visitors. Recruited and trained team of volunteers to effectively lead K-12 and community college students on tours. Rebranded all marketing materials with new logo; updated website layout, brochure design and public web form. Assisted with events, retreats, and conferences engaging in holistic academic retention, cultural programming, community organizing and administrative coordinating. Identified recruitment and retention issues related to Filipinx Americans and other marginalized students. Formed individual project designing educational infographics on historical and cultural context and community inclusivity.

      • Campus Visits Coordinator

        Mar 2016 - Jun 2017
      • Program Director Intern for BRIDGE: Pilipinx Outreach and Retention

        Oct 2015 - Jun 2016
    • UC Santa Barbara

      Jun 2016 - Aug 2018
      Administrative Assistant for Office of International Students & Scholars

      Streamlined review process of academic, financial and legal documents necessary for issuing forms required for F-1 and J-1 visa and OPT applications. Advised and supported the international student population on university services, policies and procedures through verbal and written communication.Maintained 1,500 accurate student records within campus Ellucian International Student Scholar Management System (ISSM) and DHS Student and Exchange Visitor Information System (SEVIS).

    • UC Davis Asian American Center on Disparities Research

      Sept 2017 - Mar 2018
      Research Assistant

      Administered lab activities studying correlations in acculturation, familial pressures and mental health issues of first and second generation Asian American college students.

    • NASPA - Student Affairs Administrators in Higher Education

      Sept 2017 - Jun 2019
      Fellow with NASPA Undergraduate Fellows Program

      Collaborated with mentor on year-round NUFP research projects to identify improvements to student affairs services and provide recommendations towards implementing tangible interventions. Participated in conferences and cohort meetings exploring career development, graduate school, and functional areas of student affairs.

    • UC Davis Student Recruitment and Retention Center

      Oct 2017 - Jun 2019

      Managed student-led program (BRIDGE: Pilipinx Outreach & Retention) logistics for conferences, workshops and partnerships. Advised 5 staff and 18 interns on programming focused on community building, holistic student success and navigating university resources. Hosted 20 workshops and 2 youth conferences serving over 700 student participants. Oversaw SRRC internal functions, programming, grants, staff responsibilities, youth safety, and managed $670K department-wide budget. Advocated for 7 student-led community programs serving the African diaspora, American Indian/Native, Filipinx, Southeast Asian, Chicanx/Latinx, transfer/non-traditional students, and graduate students of color. Served on various university advisory boards/committees to represent the SRRC and center student input and experiences. Assisted Student Affairs Marketing and Communications on Filipinx American community resource guide. Provided feedback on content accuracy and cultural authenticity for printed and digital booklet. Finished product - 2018 Cultural Guides - honored with Platinum level Hermes Creative Award from Association of Marketing and Communications Professionals.

      • Program Director for BRIDGE: Pilipinx Outreach & Retention

        Jun 2018 - Jun 2019
      • Activism & Advocacy Chair

        Jun 2018 - Jun 2019
      • Editorial Intern

        Oct 2017 - Jun 2018
    • ParentSquare

      Dec 2019 - Jul 2023

      Provided unified, equitable engagement between K-12 school communities and families through SaaS communications platform. Lead strategic product decisions for a team of 6 software developers focusing on iterative software updates inspired by customer interviews, user requirements, business goals and data analytics. Responsible for creating technical documentation and Jira stories for feature dashboards, mass broadcasts, user notifications, permissions, authentication flows, electronic signatures, data warehousing and data destruction. Identified customer pain points and implemented campaigns encouraging user awareness and adoption to mobile apps, improving customer reception and reducing annual COGS. Presented product demos and coordinated changelog for 16 feature launches. Show less Enforced standard functional test procedures across 4 engineering teams, creating test plans and providing usability recommendations. Coordinated with Customer Success and Product Marketing on training resources and version release timelines. Generated reports for customer listservs, CRM imports and leadership insights. Prevented over 80 bugs from release on user interfaces (web portal, iOS and Android mobile apps) and notifications (phone calls, text messages, emails and push alerts). Oversaw year-long implementation rollout of 2FA contact information verification requirements for 400 school districts and 5 million users. Show less Handled Tier 2 technical support for customers via phone, chat and email, assisting with configuration updates and troubleshooting account issues. Researched API and SFTP data synchronization errors of school and student records from over 750 school sites, resolving database integration issues of 15 Student Information Systems (SIS). Maintained a 93% customer satisfaction rating on escalated support cases and account configuration updates, resolving 5,000 ZenDesk tickets. Reorganized 108 help documents and 30 customer responses to standardize support workflow. Show less

      • Product Manager

        Oct 2022 - Jul 2023
      • Quality Assurance Engineer

        Jan 2021 - Oct 2022
      • Customer Success Associate

        Dec 2019 - Jan 2021
    • ParentSquare

      Aug 2024 - now
      Data Integrations Engineer
  • Licenses & Certifications

  • Volunteer Experience

    • Director of Sponsorship

      Issued by Phi Sigma Pi National Honor Fraternity on Jun 2018
      Phi Sigma Pi National Honor FraternityAssociated with Carmina Acebu
    • Mentor & Head of Workshops Committee

      Issued by Pilipinx Youth Conference 2016, 2017, 2018 on Jan 2016
      Pilipinx Youth Conference 2016, 2017, 2018Associated with Carmina Acebu
    • Mentorship & Alumni Chair

      Issued by Pilipinx in Business and Law at UC Davis on Sept 2017
      Pilipinx in Business and Law at UC DavisAssociated with Carmina Acebu
    • Conference Organizer and Volunteer

      Issued by Bulosan Center for Filipinx Studies on Jun 2018
      Bulosan Center for Filipinx StudiesAssociated with Carmina Acebu