
Karthy Subramaniam, CAPM
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About me
Creating meaningful interactions and experiences in the CPG industry to go beyond the product. Currently learning better digital marketing practices for building community, engagement, organic growth and conversion.
Education

Ryerson University
2009 - 2014BComm. Business Technology ManagementRelevant Coursework: Systems Analysis, Design & Implementation | Logical Database Analysis & Design | Managing Information Systems | Business Process Design | Supply Chain Process Architecture | Management of Innovation | Decision Analysis | IT Project Management | Advanced Business Process Methods | Applied Feasibility Analysis
Experience

Big Brothers Big Sisters of Canada
Jun 2002 - Nov 2009Volunteer• Committee member for Annual Soap Box Derby Committee which organized the annual event each year and regulated safety for the box cars and participants

McDonald's Restaurants of Canada Limited
May 2007 - Aug 2010Team Leader• Oversaw up to 10 team members and ensured they met daily quality, customer service, and health targets• Trained new employees on cash management, customer service, food delivery, and inventory controlKey Achievement: ✔ Promoted to Team Leader for always surpassing performance evaluations and exceeding all expectations

Freedom Mobile
Jul 2010 - Oct 2022- Working with cross-functional teams to ensure all retail systems are functional from a backend and end-user perspective: features, UI, functionality- Managing product SKUs (devices, accessories, service plans/add-ons) within retail POS systems on a national level: price updates, availability, sales & promos, end of life- Creating purchase orders to receive products- Providing a front-end user perspective for different teams to gain insights on new projects and updates to retail systems: user experience, UI, functionality, features- Troubleshooting and coordinating with external vendors for issues pertaining to retail systems Show less Store Manager Responsibilities:• Manage a team of 10 employees• Accountable for recruitment, hiring, training, scheduling, inventory management, and visual merchandising• Manage customer escalations and resolve all warranty and technical issues in an accurate and timely manner• Review staff KPIs, identify trends, and continually introduce process improvements and team incentives• Introduced performance-based coaching and team planning programs based on the S.M.A.R.T Goals system• Facilitate regular store meetings to deliver company directives and provide feedback on staff performance Key Achievements: ✔ Promoted to Eaton Centre location: highest selling location in Canada✔ Promoted to higher-volume, Tier A Dufferin Mall location after high sales and operational performance✔ Achieved 114% of cumulative sales target for 2015 at Queen & Spadina location, ranking 1st overall nationally among Tier B stores✔ Ranked first among Downtown District for Year-over-Year (YoY) sales for 2015 by achieving 121% over 2014 sales results at Queen & Spadina location✔ Promoted to the higher-traffic Queen/Spadina store after achieving 141% of Q1 target sales in 2015 at the Danforth & Victoria Park Warranty Centre location and ranking first overall in Canada for Tier B stores ✔ Selected to lead the weekly Leader Development Program in 2015 to train Team Leads in downtown district on how to become store managers; successfully graduated 2 team members to management positions within 6 months ✔ Area Lead development program for Area Sales Management:• Coordinate and compile operations and performance-based information from individual corporate locations within area (11 stores total) to be used towards Area-related reporting• Overlook area in lieu of area manager absence• Lead and coordinate communication from stores within area towards upper management and cross-functional channels Show less
Channel Systems Specialist
Apr 2021 - Oct 2022Retail Store Manager - Eaton Centre
Sept 2014 - Apr 2021Full-Time Keyholder
Sept 2013 - Sept 2014Retail Sales Specialist
Jul 2010 - Sept 2013
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LITS (Lost in the Sauce) Hot Sauce
Mar 2018 - nowFounderI created Lost in the Sauce (or LITS for short) in 2018 for two reasons: to carry forth the spirit of my dear friend and to offer high quality hot sauces that perfectly balance flavour and spice and complete meals rather than burn your tongue off. Since starting, I've continuously aimed to create the best possible customer experience that goes beyond the product. I've always strongly believed that having a good product only attributes to a small portion of the puzzle of creating a successful brand. Understanding needs, creating memorable interactions, building community, telling a compelling, authentic, and raw story is some of the building blocks we use to transition from a business to a brand one step at a time. In this world of ever evolving technology and AI, it is more important than ever that we remember the human touch.Skills include:- Recipe development and scaling strategy expert (making home recipes shelf ready and scalable)- Brand collaborations (includes creating custom sauces, white-label solutions, and gifting for corporate events)- Creating interactive market experiences at pop-ups, store demo's- Event planning, set-up, and coordination- D2C & B2B sales and account management- Social media strategy- Content creation - SEO- PR - content writing- Digital ad creation (Google, Meta)- Brand strategy - bringing ideas to life and growing sustainably- Shipping & Logistics Show less
Licenses & Certifications

Food Handler Certified
Foodsafetytraining.ca
Lean Six Sigma Yellow Belt Certification
Shaw Communications- View certificate

Digital Marketing Bootcamp
Jelly AcademyOct 2024 
Certified Associate in Project Management (CAPM)
Project Management InstituteApr 2017
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