Ruth Oyibocha

Ruth Oyibocha

Marketing Executive

Followers of Ruth Oyibocha326 followers
location of Ruth OyibochaLagos, Lagos State, Nigeria

Connect with Ruth Oyibocha to Send Message

Connect

Connect with Ruth Oyibocha to Send Message

Connect
  • Timeline

  • About me

    UX Writer| Brand Story-teller | Content Marketer | Digital Communications Manager

  • Education

    • University of Benin

      2013 - 2017
      Bachelor's degree Mass Communication/Media Studies Second Class Lower
    • Yaba College of Technology

      2007 - 2013
      SSCE
  • Experience

    • Found Ideas and Marketing

      Mar 2019 - Dec 2019
      Marketing Executive

      Identified and improved content for process, and lead generation for 4 key accounts, resulting in the increase of followership and engagements by 70% across digital platforms in the space of 1 year organically.Implemented new competitive analysis and trend reports resulting in the increase of active followers by 20% across the lifestyle, health, and food sector.

    • Identita Brand Concepts

      Feb 2020 - Dec 2022
      Copywriter and Content Writer at Identita Brand Concepts

      Oversaw comprehensive digital community management efforts across many platforms while leading and managing a dynamic staff of 8 persons.Collaborated cross-functionally from ideation to execution for the launch of a digital bank, where I crafted compelling copy leading to a remarkable 80,000 app downloads in 6 months and managed a marketing agency's online brand presence, achieving a milestone 150% organic growth over 2 years.Directed content for a dairy company, resulting in 300% organic growth in a year and a 15% increase in social media sales. Show less

    • TechKudi

      Mar 2020 - Dec 2022
      Content Writer

      Write fintech related blogposts.SEO Optimization for blogs written

    • Busha

      May 2023 - now
      Copywriter and UX Writer (Nigeria and Kenya)

      Crafted and executed content strategies and persuasive marketing copies to enhance user experiences for all the company's markets including Kenya and Nigeria, driving remarkable results: a 100% increase in social media engagement, a 20% surge in app downloads, a 30% spike in website traffic, and a 70% boost in website traffic within just 3 months.Championed UX writing initiatives for the app revamp, including conducting comprehensive user research in order to ensure a seamless UI/UX interaction for web app users, elevate the mobile app user experience, and optimise mobile app downloads post-updates. Show less

  • Licenses & Certifications