Ruth Oyibocha

Experience

• 

  Found Ideas and Marketing

  Mar 2019 - Dec 2019

  Marketing Executive

  Identified and improved content for process, and lead generation for 4 key accounts, resulting in the increase of followership and engagements by 70% across digital platforms in the space of 1 year organically.Implemented new competitive analysis and trend reports resulting in the increase of active followers by 20% across the lifestyle, health, and food sector.

• 

  Identita Brand Concepts

  Feb 2020 - Dec 2022

  Copywriter and Content Writer at Identita Brand Concepts

  Oversaw comprehensive digital community management efforts across many platforms while leading and managing a dynamic staff of 8 persons.Collaborated cross-functionally from ideation to execution for the launch of a digital bank, where I crafted compelling copy leading to a remarkable 80,000 app downloads in 6 months and managed a marketing agency's online brand presence, achieving a milestone 150% organic growth over 2 years.Directed content for a dairy company, resulting in 300% organic growth in a year and a 15% increase in social media sales. Show less

• 

  TechKudi

  Mar 2020 - Dec 2022

  Content Writer

  Write fintech related blogposts.SEO Optimization for blogs written

• 

  Busha

  May 2023 - now

  Copywriter and UX Writer (Nigeria and Kenya)

  Crafted and executed content strategies and persuasive marketing copies to enhance user experiences for all the company's markets including Kenya and Nigeria, driving remarkable results: a 100% increase in social media engagement, a 20% surge in app downloads, a 30% spike in website traffic, and a 70% boost in website traffic within just 3 months.Championed UX writing initiatives for the app revamp, including conducting comprehensive user research in order to ensure a seamless UI/UX interaction for web app users, elevate the mobile app user experience, and optimise mobile app downloads post-updates. Show less