Umer Alam Siddiqui

Experience

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  DUA FOUNDATION

  Sept 2019 - Mar 2020

  Marketing Research Analyst

  - Conducted in-depth market research on agricultural trends in remote areas of Pakistan including Tharparkar, Dir, Quetta, South Punjab, identifying key areas for intervention and strategic development.- Developed and implemented marketing strategies to effectively communicate Dua Foundation's initiatives on social media, resulting in increased awareness among farmers and landowners.- Worked closely with the field team to gather data on farming practices, enabling the creation of educational content to improve crop yield and farming efficiency.- Collaborated with various stakeholders including farmers, community leaders, and other NGOs, fostering relationships vital for the successful execution of the foundation's initiatives.- Analysed the impact of the foundation's programs, providing insights to help shape future initiatives and improve overall efficacy. Show less

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  E-sports Academy Pakistan

  May 2020 - Feb 2021

  Marketing Associate

  - Planned and Executed marketing campaign for EFEST 2020 achieving 1,500+ participant engagements and reaching 500,000+ audiences nationwide making it the most engaging and Interactive gaming event of the year.- Coordinated with the creative agency to produce engaging and industry-relevant marketing materials for Esports events and promotional campaigns.- Coordinated with key stakeholders, including company executives and industry partners, to compile and present regular reports on the burgeoning Esports industry in Pakistan- Conducted thorough market research for a corporate proposal, which subsequently increased corporate sponsorship for Esports events. Show less