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Kathrin Schemanek

Kathrin Schemanek

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location of Kathrin SchemanekTreves, Rhineland-Palatinate, Germany

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  • Timeline

  • About me

    Manager Marketing – HARIBO Travel Retail

  • Education

    • Universität Trier

      2016 - 2019
      Master of Science (M.Sc.) Business Administration Marketing and Trade

      Activities and Societies: Federal association of german economics and business economics (bdvb) University Group Trier The university course Master of Science in Business Administration at the University of Trier is composed of methodical, empirical and scientific education.Two-year Master of Science, with the specialisation modules "Retail Management and B2C-Marketing" and "International Strategies and Retail Marketing", as well as "Electronic Business and Relationship Marketing" and "Business- and Service-Marketing".

    • Università degli Studi di Bergamo

      2018 - 2019
      Master Management, Economics and quantitative Methods

      Activities and Societies: Participating in the "Italian Language Courses" offered by the University of Bergamo, in collaboration with the C.I.S. - Centro di Italiano per Stranieri. Studying abroad with the new EU program Erasmus+Taking part in the "BOARDING PASS"-program of the Department of Management, Economics and Quantitative Methods (University of Bergamo).The Boarding Pass program is composed by the following subjects: - Social Topics in Organization; - Knowledge and Marketing Management; - Seminar in Leadership and HRM.

    • Universität Trier

      2012 - 2016
      Bachelor of Science (B.Sc.) Business Administration Marketing, Strategy and Human Resources

      Studying Marketing and Retailing Knowledge in the broad fields of Retail Management, Consumer Goods Marketing, as well as International Marketing Management.Three-year Bachelor of Science, with the teaching modules "Business Operations"and "Marketing Management" as well as with the elective course "Marketing, Retailing and Innovation".

  • Experience

    • Global Innovations Germany GmbH & Co.KG

      Oct 2015 - Nov 2016

      • Project leader Open Monitor

        May 2016 - Nov 2016

      • Working Student - Marketing & Sales

        Jan 2016 - Apr 2016

      • Internship

        Oct 2015 - Dec 2015

    • Innogy Business Services UK Limited

      Nov 2016 - May 2017
      Working Student - Purchasing of "technical standard-material"​

      purchasing, materials administration, logistics and strategic planning

    • RÖMERSTROM Gladiators Trier

      May 2017 - Feb 2018
      Working Student - Marketing and Sales

      http://römerstrom-gladiators.de/

    • Ferrero

      Mar 2018 - Sept 2018
      Internship - Kinder Marketing Assistant

      - PLM (Product Lifecycle Management) - Running of volume planning analysis and supporting in market test / research projects- Marketing leaflet development (Kinder surprise) - Support management in making and giving presentations

    • Union Investment

      Feb 2019 - Apr 2019
      Internship - Human Resources

      - Focus on personnel development and administration- Cost planning of further trainings for the associated companies

    • McBride

      Jun 2019 - Nov 2019
      Category Assistant

      Temporary position as a Category Assistant (6-months parental leave replacement)- Identification and implementation of growth opportunities - Setting marketing plans and evaluation of competitive activities- Portfolio creation for drugstores in the German-speaking countries - Supporting the expansion of the Polish business unit

    • HARIBO International

      Dec 2019 - now

      - Managing and monitoring the New Product Developments for the Canada, Eastern Europe (Baltics, Balkans, Ukraine & Caucasus), Sub-Saharan Africa, Central & South Africa and Kosher Business (EU, USA & Israel) including the business development (i.e., opening of new markets)- Coordinating and optimizing the portfolio (primary and secondary packaging material management, launches and relaunches, as well as range monitoring, portfolio cluster harmonisation and delisting)- Budget Management: Managing all costs related to the portfolio and new product developments- Coordinating all internal and external stakeholders, guaranteeing timely delivery - Reducing complexity to increase the efficiency of the production by monitoring the portfolio strategy on a regular basis Show less - Coordinating and optimizing the portfolio (primary and secondary packaging material management, launches and relaunches, as well as range monitoring and portfolio cluster harmonisation)- Managing and monitoring the New Product Developments for the South-East-Asian, Central Asian, and Greater China markets including the business development (i.e., opening of new markets)- Master Data management (SAP and EXACT)- Guarantee timely delivery by coordinating all internal and external stakeholders involved in the process, from the production site to marketing and sales- Monitoring and regular adjustment of the portfolio strategy to reduce the complexity in production Show less

      • Manager Marketing - Travel Retail

        Sept 2024 - now

      • Project Manager - Haribo Developing Countries

        Jan 2023 - Sept 2024

      • Project Manager - Haribo Asia Pacific

        Apr 2021 - Jan 2023

      • Junior Project Manager

        Dec 2019 - Mar 2021

    • HARIBO Germany

      Sept 2023 - Nov 2023
      Manager Product Activation Mgmt. – Intercompany Customers

      Internal personnel exchange as a Manager Product Activation Mgmt. – Intercompany Customers at HARIBO Germany in Grafschaft.

  • Licenses & Certifications

    • Verified certificate - Data Science and Agile Systems for Product Management at the University System of Maryland

      EdX
      Feb 2021
      View certificate certificate

    • Fundamentals of Digital Marketing

      Google
      Sept 2019
      View certificate certificate

    • Google Ads Search Certification

      Google
      Nov 2018

    • Jira Fundamentals Badge

      Atlassian
      Jun 2022
      View certificate certificate

    • Google Ads Display Certification

      Google
      Nov 2018

    • Think-cell Certified Professional

      Think-cell Software
      Feb 2022
      View certificate certificate

  • Honors & Awards

    • Awarded to Kathrin Schemanek
      Trier sponsorship scheme for High Potentials in Marketing and Trade Professorship of Marketing and Trade - Univ.-Prof. Dr. Prof. h.c. Bernhard Swoboda Dec 2017 The sponsorship scheme is addressed to extraordinary committed students in bachelor's and master's programs and doctoral students. The acquisition of additional qualification in Marketing and Trade and building up an important network are offered to the participants.
    • Awarded to Kathrin Schemanek
      bdvb Aktivit Stipendium Bundesverband Deutscher Volks- und Betriebswirte e.V. Dec 2017 In order to honor outstanding achievements, the bdvb wants to support and promote volunteer work: The core of Aktivit is therefore a scholarship program for particularly active student members.Anyone who actively engages in university groups and proves to be reliable, team-oriented and community-oriented can be included in the activity pool.