Michal Mayer

Experience

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  HOT

  Jan 2005 - Jan 2007

  Internet site & online manager

  Final arbiter regarding online strategy in HOT ● Management of concept, specification, design and development of all applications & systems in HOT website, as well as companion Web applications ● direct manager of two content editors, responsible for all content on site ● vast experience in marketing, UI experience, working with internal and external organizational interfaces

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  Cellcom

  May 2007 - Nov 2010

  Manager of Internet Department

  Managing and leading the organization web site, including the management of content editors team and project management (eight employee's total). This position is divided into two major handling issues: Project Management: Senior Manager of "Cellcom" web site - Managing a team of systems analysts and project managers. The role included analysis and project-level marketing, responsibility from business concept stage, through UI design, to the launch of the site, and after launch - a Business manager, defining the concept, design and characteristics of functional design and management of all projects & applications added frequently to the site. Site management: ongoing management of content editors team ● working with Analytics, managing the SEO, the statistical measurements, working with suppliers and varied experts in the field ● Setting annual objectives (KPI) to the site according to company policy and executing all required ongoing activities ● A major partner in determining the company's Internet strategy with senior management of the company ● Stating analysis reports and implementing annual work plans, explaining and teaching internet strategy to all levels of management in the organization. Show less

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  Gilon Yaad Ltd

  Jun 2010 - Jul 2011

  Digital/Internet Consultant

  Consulting for Tel Aviv municipality, and for the Head of the Direct Banking Division in one of the largest banks in Israel.Strategic Consulting, including business plan & sales strategy development, web site traffic growth, web site UI, develop statistics measurment systems.

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  (Direct Insurance) ביטוח ישיר

  Jul 2011 - Dec 2014

  Online marketing director

  online marketing director, inbound and outbound digital marketing, web site traffic growth, web site UI and advertising revenue, Develope online brand strategy and statistics systems.

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  Saban digital marketing consulty

  Mar 2016 - now

  Partner - Self employed

  Strategic Digital Consulting, including business plan & digital strategy development.

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  Saban Digital Marketing

  Jan 2023 - now

  Head of Consulting