Casey Dworkin

Casey Dworkin

Sales Associate

Followers of Casey Dworkin1000 followers
location of Casey DworkinPhiladelphia, Pennsylvania, United States

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  • Timeline

  • About me

    Values-Driven Brand Strategy and Advisory | Sustainability Consultant | Next-Gen Materials Advocate | Adjunct Professor

  • Education

    • Cherry Hill East

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    • Scuola di Amministrazione Aziendale

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    • Drexel University

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      B.S. Product Design and Fashion Merchandising
  • Experience

    • Andrea's Boutique

      Jun 2007 - Jun 2010
      Sales Associate
    • Nordstrom

      Jun 2010 - Sept 2010
      Customer Specialist
    • Free People

      Apr 2012 - Dec 2012
      Stylist
    • Ivy Kirzhner / Saint & Libertine

      Aug 2013 - Sept 2014
      Account Executive

      -Developed and maintained relationships with domestic and international specialty and major accounts.-Led product meetings and built custom assortments for accounts.-Implemented internship program including all hiring and training. -Coordinated promotional events with specialty retailers.

    • Freelance

      Dec 2013 - now

      - Uncover opportunities within existing and new organizations for comprehensive sustainable messaging, design, and campaign building.- Implement circular solutions and campaigns to reduce resource usage, and encourage holistic organization-wide sustainable practices.- Research and source new and innovative sustainable materials to keep product and packaging supply chains lean. - Develop charitable give-back programs to increase sales and user engagement.- Establish take-back and recycling programs to enhance product life cycles. Show less - Build and execute tailored creative solutions based on research, testing, and data in order to achieve each organization’s clearly defined goals.- Develop unique and memorable assets including custom websites and landing pages, email layouts, social media content, branded photoshoots, videos, lookbooks and linesheets, packaging, print media, event graphics, and presentation design. - Define and achieve short-term and long-term strategies tailored to each client.- Manage and maintain relationships for key influencer and brand partnerships.- Liaise cross-functionally with client internal teams to ensure effective and cohesive messaging. Show less

      • Sustainable and Circular Strategy

        Oct 2018 - now
      • Visual Design & Strategy

        Dec 2013 - now
    • Messeca New York

      Oct 2014 - May 2016
      Brand Director

      - Strategized & spearheaded brand relaunch from concept to execution including all creative assets. - Oversaw wholesale division and grew accounts by more than 200%.- Traveled to factories in Brazil to develop and oversee footwear product line.- Increased social media following from 2,300 to 12,000 in six months.- Managed team of four employees across multiple departments.

    • Sylven New York

      Feb 2017 - now
      Creative Director

      Crafting plant-based and vegan footwear from eco-innovative materials out of Italy.

    • Made Institute

      Jul 2024 - now
      Fashion Instructor

      At Made, I instruct two courses geared towards independent fashion brand owners: one on The Business of Fashion and the other on the Fashion Industry Landscape. Each class is crafted using a combination of hands-on experience, fashion history, and facilitated discussions. The goal is to introduce students to the industry at large and prepare them with all the tools and assets they need to successfully design for and operate their own fashion labels.

    • Drexel University

      Sept 2024 - now
      Adjunct Professor

      Crafting a custom course in accessory design championing next-gen plant and bio-based leather alternatives to the next generation of designers.

  • Licenses & Certifications

    • Creative Writing and Publishing

    • Retail Leadership

  • Honors & Awards

    • Awarded to Casey Dworkin
      Best Sustainable Accessory Brand Marie Claire UK Jul 2021
    • Awarded to Casey Dworkin
      Sustainable and Ethical Manufacturing, Bio-fabricated materials, and Design Global Footwear Awards Mar 2021
    • Awarded to Casey Dworkin
      40 Under 40 Drexel University May 2019