
Casey Dworkin
Sales Associate

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About me
Values-Driven Brand Strategy and Advisory | Sustainability Consultant | Next-Gen Materials Advocate | Adjunct Professor
Education

Cherry Hill East
-
Scuola di Amministrazione Aziendale
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Drexel University
-B.S. Product Design and Fashion Merchandising
Experience

Andrea's Boutique
Jun 2007 - Jun 2010Sales Associate
Nordstrom
Jun 2010 - Sept 2010Customer Specialist
Free People
Apr 2012 - Dec 2012Stylist
Ivy Kirzhner / Saint & Libertine
Aug 2013 - Sept 2014Account Executive-Developed and maintained relationships with domestic and international specialty and major accounts.-Led product meetings and built custom assortments for accounts.-Implemented internship program including all hiring and training. -Coordinated promotional events with specialty retailers.

Freelance
Dec 2013 - now- Uncover opportunities within existing and new organizations for comprehensive sustainable messaging, design, and campaign building.- Implement circular solutions and campaigns to reduce resource usage, and encourage holistic organization-wide sustainable practices.- Research and source new and innovative sustainable materials to keep product and packaging supply chains lean. - Develop charitable give-back programs to increase sales and user engagement.- Establish take-back and recycling programs to enhance product life cycles. Show less - Build and execute tailored creative solutions based on research, testing, and data in order to achieve each organization’s clearly defined goals.- Develop unique and memorable assets including custom websites and landing pages, email layouts, social media content, branded photoshoots, videos, lookbooks and linesheets, packaging, print media, event graphics, and presentation design. - Define and achieve short-term and long-term strategies tailored to each client.- Manage and maintain relationships for key influencer and brand partnerships.- Liaise cross-functionally with client internal teams to ensure effective and cohesive messaging. Show less
Sustainable and Circular Strategy
Oct 2018 - nowVisual Design & Strategy
Dec 2013 - now

Messeca New York
Oct 2014 - May 2016Brand Director- Strategized & spearheaded brand relaunch from concept to execution including all creative assets. - Oversaw wholesale division and grew accounts by more than 200%.- Traveled to factories in Brazil to develop and oversee footwear product line.- Increased social media following from 2,300 to 12,000 in six months.- Managed team of four employees across multiple departments.

Sylven New York
Feb 2017 - nowCreative DirectorCrafting plant-based and vegan footwear from eco-innovative materials out of Italy.

Made Institute
Jul 2024 - nowFashion InstructorAt Made, I instruct two courses geared towards independent fashion brand owners: one on The Business of Fashion and the other on the Fashion Industry Landscape. Each class is crafted using a combination of hands-on experience, fashion history, and facilitated discussions. The goal is to introduce students to the industry at large and prepare them with all the tools and assets they need to successfully design for and operate their own fashion labels.

Drexel University
Sept 2024 - nowAdjunct ProfessorCrafting a custom course in accessory design championing next-gen plant and bio-based leather alternatives to the next generation of designers.
Licenses & Certifications

Creative Writing and Publishing

Retail Leadership
Honors & Awards
- Awarded to Casey DworkinBest Sustainable Accessory Brand Marie Claire UK Jul 2021
- Awarded to Casey DworkinSustainable and Ethical Manufacturing, Bio-fabricated materials, and Design Global Footwear Awards Mar 2021
- Awarded to Casey Dworkin40 Under 40 Drexel University May 2019
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