Tania Hearn

Experience

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  David Coulthard, Formula One Driver, Monaco

  Apr 2002 - Apr 2004

  Personal Assistant

  • Management of Monte Carlo townhouse, Swiss chalet and 4 Mercedes vehicles• Account management; business liaison; organised private yacht charters

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  LivingWell Health Clubs

  Jun 2004 - Sept 2006

  Senior Sales Consultant

  • Named International Salesperson of the Year 2005 - first person to sell 800 memberships in 6 months• Detailed training in IMPACT sales technique - question methods to improve/ensure sales• Detailed training in DISC Personality Profiling - how to sell to different personalities• Achieved monthly KPIs; pursued new sales, increased club database and referrals by 30%

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  Golden Door

  Sept 2006 - Sept 2008

  Spa Manager

  • Integrated cross-selling between the Retreat's boutique, day spa and personal trainers• Increased sales and guest spend by 80%• Constructed 7-day roster for 40 staff to link with 55 guests activities held each hour 9am-6pm• Welcome tour, guest relations, daily guest announcements, exceeded monthly KPIs

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  Marriott International

  Oct 2008 - Nov 2013

  • Distributed marketing budget across advertising, promotions, events and publicity strategies; promotional ROI tracking and maintenance of hotel database• Developed annual promotional campaign calendar for 8 food & beverage outlets, accommodation packages and spa advertising• Executed the yearly hotel marketing plan in conjunction with the DOSM and DPR; work with e-Commerce Manager to optimise SEO• Promoted the hotels by maintaining constant contact with local and regional media; organised media & PR functions; responsible for press kits and media coverage• Managed 4 Facebook pages; 3 property websites; F&B website; blog; Twitter; Trip Advisor; MenuModo upload; Livebookings.com; monthly e-Newsletter; online marketing, electronic and direct mail• Copywriter for publications; press releases for media in compliance with luxury brand manifesto The world's first Marriott triple property won Favourite Newcomer Hotel at the 2012 Qatar Choice Awards. Located in two 48-storey towers with a 300 store shopping complex attached, the properties share nine in-house restaurants, three lobbies and 13,000 square feet of meeting space. Qatar is the highest GDP country for 2011 & 2012, thriving on 900 trillion cubic feet of natural gas and oil reserves, and hosted the FIFA World Cup in 2022. Show less • Managed 4 Facebook pages; 3 property websites; F&B website; blog; Twitter; promoted spa campaigns; quadrupled Facebook audience in first six months• Copywriter for publications; press releases for media in compliance with luxury brand manifesto; generated QAR55,000 PR in six months• Liaised directly with DOSM, DPR, suppliers, local and international media; photo shoots; maintained and distributed digital image library; organised media & PR functions• Briefed graphic designers and printers to achieve quality marketing collateral • e-News; Marriott Rewards; GSO News; METT uploads; Group Partner News; Insiders blog• Mac OS Illustrator, InDesign, Appollo Mailer; used calligraphy to personalise corporate giftsMarriott International boosted its growth in the Middle East by opening its first triple property: a 257room Renaissance, 204room Courtyard and 123room Marriott Executive Apartments. Located in two 48-storey towers with a 300 store shopping complex attached, the properties share nine in-house restaurants, three lobbies and 13,000 square feet of meeting space. Qatar was the highest GDP country for 2011 & 2012, thriving on 900 trillion cubic feet of natural gas and oil reserves. Show less • Hosted site visits with CEOs and PCOs from the mining, pharmaceutical, energy, finance, medical and education sectors• Constructed detailed MICE proposals and contracts for Australian & Asia-Pacific clients; group sales strategy, liaise closely with events team• Highest hotel rooms booked Oct 2011 (1256rooms), Feb 2012 (1477rooms) and April 2012 (1725rooms); highest upgrades for March 2009, May 2009, June 2009; $13,000 room upgrades January 2009• Extensive use of Opera PMS, Opera S&C, FIT and group reservations experience• Covered International Sales Manager (China, India, Japan, USA) during Manager's vacation periodsThe Surfers Paradise Marriott (now JW) is a 5-star resort on the tropical Gold Coast, Australia. It consists of 329 guest rooms, including 30 suites. Additionally it has an executive lounge, two restaurants, day spa, business centre, extensive conferencing facilities and spectacular lagoon pool overlooking its own marina and Surfers Paradise beach. Show less

  • Cluster Marketing Manager

    Jan 2013 - Nov 2013

  • PR & Marketing Executive

    May 2012 - Jan 2013

  • MICE Sales Executive

    Oct 2008 - May 2012
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  Calleija Jewellers

  Nov 2013 - Dec 2015

  PR & Marketing Manager

  • Designed creative suite: magazine ads, posters, banners, brochures, catalogues, EDMs, print and online media for London, Sydney, Gold Coast• Wrote original copy for international publications; press releases for media; photo shoots with Dame Quentin Bryce, Magic Millions, politicians, media• Organised media & PR functions; event liaison• Annual budget projection; executed the annual marketing plan in conjunction with the CEO and GM• Managed Facebook, Instagram, Pinterest, website, blog, EDM, online marketing, increased Instagram and Facebook followers by 2000 each in first 6 months With three luxury boutiques located in The Royal Arcade Mayfair London, The Westin Sydney and Marina Mirage Gold Coast Australia, this innovative brand specialises in bespoke jewellery featuring the finest quality diamonds, coloured gems and exquisite designs. Calleija boasts one of the most exclusive collections of Argyle Pink Diamonds in Australia. Show less

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  Holster australia

  Feb 2016 - Jan 2022

  Global Marketing Manager

  • Converted company and 15 worldwide distributors to the Facebook Global Structure• Conceived and wrote monthly newsletter, The Holster Hipster, for global wholesalers & retailers• Coordinated annual photoshoot; print collateral; press releases; media and influencer liaison• Design and upload of daily FB & IG posts, increased Instagram followers by 4k & FB by 12k in 8 months• Managed Graphic Designer and Digital Assistant to execute annual marketing calendar• Wordpress, Shopify, Mailchimp, Klaviyo, Later.com, brand guidelines• Liaised with LA & Sydney PR agency for influencer exposureBased at beautiful Noosa Beach, Holster® is Australia’s leading designer of glamorous beachside footwear and fashion. Sold in stores worldwide, Holster takes you from beach to bar and beyond. Show less

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  Tania Hearn

  Mar 2017 - now

  Senior Art Director

  Australian design studio specialising in branding, typography, logotypes and unique concepts that elevate national and global brands.

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  Nutrition Warehouse

  Mar 2017 - Sept 2017

  Social Media Manager

  • Content creator for four Facebook Location Structure pages & four Instagram pages• Visited stores to capture unique content & promotions• Sourced imagery from industry influencersWith over 100 stores Australia-wide, Nutrition Warehouse provides customers with access to the most sought-after sports, bodybuilding, and general health supplements available on the market, with an emphasis on professional quality and customer service.

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  TAFE Queensland

  Aug 2017 - Jun 2018

  Marketing and Communications Officer

  • Creation & upload of Facebook, Instagram, Youtube, LinkedIn, Twitter, copywriting• Increased Instagram by 45% in 6months without paid ads or boosts• Talent interviews, digital photography, video splicing• Sourced unique stories such as a family studying nursing - led to Channel7 covering graduation ceremony for the first time in TAFE history garnering widespread PR• Implemented Google analytics tracking on Facebook posts for reportingTAFE Queensland is Queensland's largest, most experienced further education and training provider, delivering practical, industry-relevant courses to more than 120,000 students statewide. Show less

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  RSL Queensland

  Feb 2022 - now

  Senior Designer

  • Art direction for the in-house design agency; concepts from first moods to final deliverables • Partners with copywriting and comms to execute campaigns before deadlines• Rebranded Scholarships Program leading to highest registrations, saving $10k+ ad spend• Adobe Ae, Premiere, Illustrator, Photoshop, InDesign, Sharepoint, DevOps, Asana• Co-created Diversity Committee to promote Indigenous, enabled and LGBTQIA+ inclusionRSL Queensland provides support and welfare to serving and ex-serving Defence personnel and their families. Annual commemorations include ANZAC Day, Remembrance Day and Indigenous Veterans' Ceremony to honour those who serve/d. Show less