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Pille Heido

Pille Heido

E-Channels Development Manager

Followers of Pille Heido950 followers
location of Pille HeidoTallinn, Harjumaa, Estonia

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  • Timeline

  • About me

    Product and Customer Success Manager

  • Education

    • University of Tartu

      -

  • Experience

    • Swedbank

      Feb 2006 - Mar 2010
      E-Channels Development Manager

    • Elion Enterprises Ltd

      Mar 2010 - Dec 2010
      Internet marketing manager

    • RSA

      Feb 2011 - Feb 2014
      Head of Marketing and External Communications

      Main achievements:- Increased brand awareness from 20% to 55%- Contributed to business growth to break even in 2 years- Estonian National Advertising Awards winning campaign

    • 21:12 Direct

      May 2014 - Sept 2014
      Marketing Project Manager

      Completed customer communication and market research projects to help migrate 3 million credit card customers from Santander to NewDay

    • Agents' Mutual

      Sept 2014 - Dec 2014
      Marketing Project Manager

      Managed onthemarket.com real estate portal launch activities including digital marketing, content, collateral and events.

    • ADM Interactive

      Feb 2015 - Dec 2015
      Regional Relationship Manager

      Managed client relationships and digital and e-marketing projects (including Amnesty International UK, Unilever and JP Morgan)

    • The MDU

      Dec 2015 - Nov 2016
      Marketing Project Manager

      Main achievements:- Embedded new product development process - Scoping, user experience workshops, project management, business case proposal and pitch management for mobile app

    • Oxford University Press

      Apr 2018 - Jun 2018
      Senior change communication specialist

      Main achievements:- Introduced new strategic and tactical approach for 2 major change projects- Embedded proposed changes (new ways of communicating, consolidated Newsletter, Yammer groups etc)

    • RMIT Online

      Aug 2018 - Aug 2019
      Product Marketing Manager

      Main achievements:- Developed and executed GTM strategy for 26 new products to build out the shopfront of a growing business and achieve sales targets- Managed a portfolio of 31 products (including regular updates, sales training, product-market fit reviews and performance metrics)Main responsibilities:- collaborated with Product to define and validate value proposition and product marketing strategy- worked with marketing, digital and creative teams to lead and deliver acquisition campaigns and monitor sales funnel conversions to achieve sales targets- provided insights and conducted market research into strategy and optimisation of product positioning Show less

    • Australian Unity

      Dec 2019 - Nov 2020
      Marketing Operations Manager

    • UsabilityHub

      Feb 2021 - Mar 2022
      Growth Marketer

    • HotDoc

      Mar 2022 - May 2022
      Product Marketing Manager

    • Qwilr

      Jan 2023 - Nov 2023
      Product Marketing Manager

    • Reverse Resources

      May 2024 - now
      Product and Customer Success Manager

  • Licenses & Certifications