Victoria Jackson

Experience

• 

  University of Hull

  Oct 2011 - Jul 2012

  Student Ambassador

  - Solving logistical and organisational problems. - Promoting what the university has to offer to a range of backgrounds and ages.- Communication and cooperation with University Lecturers and Schools. - Relentless energy and enthusiasm and the ability to think laterally and creatively.- Presentation skills.

• 

  Castle Group Ltd

  Aug 2012 - Dec 2012

  Export Sales Executive - Internship

  - Market research within the health and safety industry.- Winning distribution contracts in new markets abroad.- Social media campaigns.- International marketing.

• 

  MKM Building Supplies

  Sept 2013 - Dec 2016

  - Launching new branches - I develop & deliver an online & offline plan to successfully build a customer base in new areas across the UK including PPC, E-shots, data capture, microsite, display advertising, social campaigns, local SEO, mailers, billboards, radio and measurement of all of these.- Campaign Delegation – I currently delegate tasks to Marketing Coordinators to ensure the campaigns for all 44 branches are completed.- Plan and carry out marketing activities to agreed budgets and timescales.- Establishing appropriate KPIs.- Measure ROI in all instances.- Map the full customer journey, identify appropriate touch points and develop appropriate communications both on and off line. - Through the segmentation work support the development, planning, implementation and measurement of relevant and engaging campaigns, to increase current customer spend.- Plan, develop and execute targeted new customer campaigns based on data to the current branch network. Show less - New customer acquisition- Events organisation including Launch parties and supplier events.- Lapsed customer campaigns- Data cleansing, purchasing and deduplication using Excel.- National & regional campaigns - E-shot & SMS campaigns using Campaign Monitor & Textmarketer.- Trade shows & exhibitions- Liaising with external digital and design agencies.- Day to day management of Business Development Managers based within branches.- Internal Communications- Blog management- Priced promotions- Customer journey research- Telemarketing Campaigns- Customer Segmentation Show less

  • Senior Marketing Coordinator

    Feb 2016 - Dec 2016

  • Marketing Coordinator

    Sept 2013 - Jan 2016
• 

  Cranswick Country Foods PLC

  Jan 2017 - now

  Category Management of FMCG within top 9 supermarket multiples.Analyse & evaluate weekly/periodics through advanced use of Kantar World Panel: - Sales performance, including channel and tier performance across fresh pork, sausage, bacon & gammon. - Promotional performance to drive promotional strategy - Key shopper metrics - Complete monthly market performance reports and present key learnings to internal stakeholders & retailers. Drive Retailer category growth & out-performance Vs the market through development of category strategy by ranging, promotions, channels and product innovation. Show less - Marketing and sales presentations to Blue Chip companies which collectively account for 22% of Cranswick's £1.6 billion turn over.- Management of marketing strategy for the Foodservice, B2B Ingredients and online meal solutions team. - Trend monitoring through qualitative, quantitative data and field research.- New product innovations, trend predictions and working with chefs on new product developments.- GAP analysis of food service menus, wholesale and retail ranges for cured & cooked meats, fresh pork, sous vide meal solutions, sausage, poultry, continental meats and pastry. Show less

  • Senior Category Manager

    May 2023 - now

  • Category Manager at Cranswick Country Foods PLC

    Jul 2019 - Apr 2023

  • Foodservice Marketing Manager

    Jan 2017 - Jul 2019