Kyle Berg

Experience

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  K&H Pet Products

  Jul 2013 - Mar 2016

  E-Commerce Manager

  ★ Designed and launched an e-Commerce website using Magento that produced over $500,000 in sales and earned the Google Trusted Store certification.★ Established a product Q&A system on the site that reduced customer support calls by 50%.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT K&H MANUFACTURINGK&H Manufacturing is the largest dedicated producer of heated pet products in the nation.

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  Outreach, Inc.

  Mar 2016 - Nov 2017

  Marketing Manager

  ★ Supported the design of layouts while developing Facebook and email marketing campaigns to reach more than 17 million monthly users of a mobile app.★ Responsible for Paid Social Media with a budget of $200,000.★ Leveraged demand generation campaigns to secure over 100,000 qualified email leads.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT OUTREACHOutreach develops print and digital content for churches and church leadership teams, including magazines and websites. Show less

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  David C Cook

  Nov 2017 - Aug 2021

  Digital Marketing Director

  ★ Orchestrated and executed digital strategies and campaigns centered on lead generation, digital advertising, copywriting, email marketing, and content marketing.★ Supervised three marketing managers supporting the launch of new products.★ Transitioned the Marketing team to HubSpot and trained team members on digital marketing tools and strategies.★ Administered a $100,000 budget for Facebook advertising campaigns that generated 2 million engagements, launching a book from a New York Times bestselling author to capture over $1.5M in sales.★ Developed the digital marketing strategy to support the launch of the Ministry Spark blog. Led design, layout, SEO, email marketing, and creative visuals for a site that now has over 80,000 monthly visitors and 40,000 email subscribers.★ Improved inbound sales leads by 30% through a new customer experience.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT DAVID C. COOKDavid C. Cook is a nonprofit Christian publisher that develops and publishes Sunday school materials and curriculum, as well as fiction and nonfiction books. Show less

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  Beck & Stone

  Aug 2021 - Feb 2023

  Director of Technology

  ★ Gathered and communicated the Voice of the Customer to technical personnel and business stakeholders.★ Supervised a team of two direct reports developing and launching websites and digital marketing solutions for clients, achieving milestones and deliverables on-time and within budget.★ Improved collaboration between departments in a startup environment by establishing discipline, processes, and best practices. Migrated the team to Asana to improve workflow and project management across the organization.★ Lowered contract formation and sales cycles by 30% through the use of new tools and resources.★ Promoted HubSpot CRM to clients as a way to optimize sales pipelines, build sales and marketing campaigns, and manage customer information.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT BECK & STONEBeck & Stone is a brand management consulting firm that specializes in creative services. Show less

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  RubyLaw

  Jun 2023 - now

  Senior Client Experience Associate

  ★ Manage 15 legal marketing accounts, interfacing with clients remotely to fulfill requests and solve challenges related to their SaaS products and digital marketing objectives.★ Collaborate daily with a team of 10 software developers to deploy updates, improve website user experiences, and fix critical issues in a timely manner.★ Develop internal processes with strategic steps to streamline company data management and create client experience efficiencies using HubSpot CRM, Service Hub, and Sales Hub.★ Advise clients on digital marketing best practices in Google Analytics, Google Tag Manager, and via RubyLaw Live, a monthly webinar for law firm marketing teams.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT RUBYLAWRubyLaw is a Content Lifecycle Management platform that enhances productivity for law firm marketing teams. Show less