Experience

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  Caltrans

  Jul 1993 - Jul 2007

  Manager, public affairs department

  Managed the public information office at Caltrans. Provided quotes and information to print reporters. Spoke on radio and appeared on TV as Caltrans spokesperson. Developed strategies for public outreach campaigns. Hired and trained staff. Distributed, prioritized and oversaw office workload. Managed office budget.

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  Circlepoint

  Jan 2009 - Jun 2012

  Project manager

  Responded to all public and media inquires for the Caldecott Fourth Bore Project. Developed communication and public outreach strategy for apprising motorists and neighbors of project impacts. Acted as spokesman for the project: print, radio television. Helped to develop project website and provided all content. Managed large groundbreaking event and several press events including one for Senator Boxer. Provided all written material: newsletters, web content, press releases and speeches.

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  Plyboo

  Feb 2013 - Sept 2013

  Marketing manager

  Responsible for developing, implementing, and evaluating communications and marketing strategies that create awareness, positive associations and selling momentum for Plyboo products. Strategize with Company Founder and President on company messaging. Compose long-term marketing plan. Design and develop marketing materials, including brochures, web content, case studies and sales binders. Monitor production of marketing materials. Manage the development, distribution and maintenance of all print and electronic collateral.Prepare online marketing campaigns. Update company website and social media sites. Write and publish web content. Raise web profile through search engine optimization. Prepare and conduct product presentations. Plan, coordinate and participate in marketing events. Develop talking points for company products, the company story, manufacturing concepts and processes. Compose talking points addressing the environmental benefits of company products.Contact and negotiate with outside vendors for services that would be most appropriately developed or executed by external sources. Oversee the development of marketing material by outside vendorsDraft press releases, media advisories, fact sheets and speeches. Serve as company spokesperson for press inquiries. Pitch news or human interest stories to reporters. Consult with upper management on press strategies. Cultivate working relationships with public relations and media contacts.www.plyboo.com Show less