
Timeline
About me
Brand Manager International Spirits
Education
Leeds university business school
2016 - 2017Master’s degree international marketing management awarded with distinctionModules: Marketing Communications, Global Marketing, Marketing Strategy, Consumer Behaviour Across Cultures, International Services Marketing, Marketing Research, Global Distribution and Supply Chain, CSR and Sustainability •Group Coordinator [6 members from 4 different nationalities] to complete a Market Research Project, achieving almost 70% as final markResponsible for:-Getting the international group organised-Keeping the group on task-Ensuring everyone has the… Show more Modules: Marketing Communications, Global Marketing, Marketing Strategy, Consumer Behaviour Across Cultures, International Services Marketing, Marketing Research, Global Distribution and Supply Chain, CSR and Sustainability •Group Coordinator [6 members from 4 different nationalities] to complete a Market Research Project, achieving almost 70% as final markResponsible for:-Getting the international group organised-Keeping the group on task-Ensuring everyone has the chance to contribute-Monitor the group’s progress•Company Marketing Project for a real-life British B2B company was undertakenAchieved Distinction in the Dissertation (75%) : How Brand Origin Influences Millennials’ Consumer Behaviour. Show less
University of piraeus
2010 - 2015Bachelor's degree international relations and affairs 2:1Activities and Societies: AIESEC, EuroPaS, AEGEE, TEDx University of Piraeus, Erasmus + • International Relations, International Political Economy and International Law• Indicative Modules: Entrepreneurship, Business Policy and Strategy, International Business, Policies of the EU, European Business Law, Decision-Making Methods
Experience
Greenpeace
Nov 2011 - Jan 2012Direct dialogue team• Street fundraising activities• Negotiation, anticipation and direct reaction to the behaviour of target audience -Ability to work to targets, customizing the approach to each individual whilst being resilient -Part of a team who communicate well with each other and the public
Global sustain
Jul 2014 - Oct 2014Intern business development• Assist in developing and updating marketing materials (in print and online) • Market research for potential members and business opportunities• Customer Relations Management• Updating the website using content management system (CMS)• Updating members’ database using enterprise resource planning (ERP) software
Wwf greece
Oct 2015 - Jun 2016Face to face fundraiser• Communication and recruiting: Engaging people from different backgrounds in environmental conversations, anticipating their reaction and persuading them to support financially-Sales and communication skills requiring patience and professional courtesy • Fundraising activities: Door to door, street fundraising, private site fundraising-Raised 120 euros per day (on average)
Avin oil
Feb 2018 - May 2019Marketing assistant, communication and advertising• Plan, launch and optimize TV, radio and print campaigns (ACTION DIESEL relaunch campaign and LOYALTY PROGRAM campaign among others)• Brand Management: Organizing activities, exhibitions, sponsorships and events regarding different campaigns. Analysing and evaluating the results along with agencies• Co-marketing campaigns with top partners for non-fuel retail promotional activities• Conduction of quantitative and qualitative market research• Updating the official sites and the app using software• Planning, monitoring and evaluating digital campaigns on Social Media and Google AdWords• Action Diesel 360 campaign Show less
Gregory's food service group s.a.
Jan 2019 - Jan 2020Communication specialistBrand Communication / Customer Experience / Omni-channel content creator• Corporate Affairs & Brand communication: Corporate awards, press releases, presentations, sponsorship, events, exhibitions• Public Relations, creation of monthly omni-channel communication plan, handling brand elements• B2B and B2C customer service complaint management • Social Media: Monthly Calendar, Content Creation, Community management, Online contests, influencers' management, co-promotion projects• Content Creation: Writing compelling news, marketing and editorial content• Project management of Physical Evidence elements for retail stores • Implementing CSR strategy for 320 Gregory's stores• Support product launches. Show less
The heineken company
Sept 2020 - Apr 2023Contributing in the delivery of winning marketing plans for the Greek Premium brands (MAMOS & NYMFI)• Develop short & long term ATL/BTL Brand Strategies & Plans• Creative Annual Briefs Development based on business objectives and Research outcomes.• Digital Campaign & Activations Development, Execution & Monitoring.• Event Management and sponsorships (TIFF, festivals), Briefs, Execution, visibility and activations)• Packaging & POS development.• Budget Management and control monthly & yearly.• Product and concept development for MAMOS first LX, Mamos Unfiltered• iDDM campaign based on commercial and consumer data insights• NYMFI national expansion plan• Cooperation and alignment with internal Stakeholders (PR, Trade Marketing, Sales, Finance, Supply Chain) Show less
Brand Manager NYMFI Beer
Jan 2023 - Apr 2023Jr Brand Manager Greek Premium Brands | MAMOS, NYMFI Beer
Mar 2021 - Dec 2022Jr Brand Manager AMSTEL Family & Ciders (Milokleftis & Strongbow)
Sept 2020 - Mar 2021
Beverage world
Apr 2023 - nowBrand manager
Licenses & Certifications
Vellum diploma in it skils
Vellum global educational servicesPersonal and business marketing via linkedin
Athens university of economics and businessApr 2020- View certificate
Communication strategies for a virtual age
CourseraMay 2020 - View certificate
The strategy of content marketing
CourseraMay 2020 - View certificate
Marketing analytics
CourseraJun 2020
Honors & Awards
- Awarded to Evelina PanteliThe Masters in Marketing Global Scholarship - Aug 2016 Marketing PG students showing excellent professional and personal skills evidenced through work experience and/or extra-curricular activities
Volunteer Experience
Excecutive Board Member- Outgoing International Internships Manager, University of Piraeus
Issued by AIESEC on Feb 2013Associated with Evelina Panteli
Team member & Team Leader
Issued by AIESEC in Greece on Oct 2011Associated with Evelina Panteli
Coordinator of Volunteers
Issued by TEDxUniversityofPiraeus on Jan 2015Associated with Evelina Panteli
Content Marketing Manager
Issued by TEDxUniversityofPiraeus on Feb 2014Associated with Evelina Panteli
Media Partners and Social Media Manager
Issued by StepUpGr on Mar 2014Associated with Evelina Panteli
Languages
- enEnglish
- frFrench
- itItalian
- grGreek
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