Cliff Whalin

Experience

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  Louisville Christian Foundation/Hope Builders Foundation

  Sept 2000 - Oct 2006

  President/CEO

  My position started as executive director of a private family foundation called Hope Builders Foundation in 2000. I later spearheaded the merging of this entity into Louisville Christian Foundation (LCF) in late 2002; this allowed us to involved more people in strategic philanthropy and have a bigger community impact. I served as president/CEO of the new foundation for another four years. This was great experience in personally helping high net worth individuals with philanthropic planning, transforming non-liquid assets into cash for distribution to over 100 charities across the U.S. and abroad.LCF was a local affiliate of The National Christian Foundation, with over $1 billion in assets (LCF has since merged with the Kentucky Christian Foundation). With the help of our board and an extensive network of legal and financial advisers, I grew local foundation assets from $300,000 to $6 million, including over 50 donor advised accounts.I worked with these high net worth clients and their legal/financial advisers in liquidating complex assets such as real estate, closely held stocks, private business interests and personal property.Hosted numerous continuing education seminars for professional advisers; co-founded local chapter of professional adviser association.Supervised office staff; recruited and trained 14-member board of directors; managed all finance, technology, marketing and operations. Worked closely with executive committee, board and community organizations. Show less

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  WHAS Crusade for Children

  Oct 2006 - Feb 2009

  Development Director

  • Established Crusade’s first estate planning program, which generated $500,000 in new revenue expectancies.• Expanded endowment assets by $2 million; secured major sponsorship from PGA of America Ryder Cup.• Managed endowment investment and asset acceptance policies in tandem with board and financial/legal advisors.• Worked closely with community foundations and corporations to develop consumer-designated endowments. • Revived Crusade Legacy Society; recognized over 60 new members in first two years. Show less

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  Whalin Public Relations, Inc.

  Oct 2009 - May 2011

  Partner

  • Generated 75 percent increase in corporate clients; conducted brand awareness and public relations campaigns for a variety of companies, resulting in more cost-effective use of their marketing dollars.• Developed, coordinated, executed and evaluated strategic marketing communications plans for clients.• Counseled non-profit organizations in business development, marketing and consumer relationships.Counseled non-profit organizations in planned giving development, marketing, and donor-advisor relationships Show less

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  Parkinsons Support Center of Kentuckiana

  May 2011 - Jul 2013

  Executive Director

  • Oversaw all patient education programs, business development, outreach and training, operations, finance, technology, human resources, marketing, board and volunteer recruitment; generated monthly P&L and cost management reports; managed a balanced operating budget; hired and built a quality management staff team; coordinated 21-member board of directors.• Created and executed comprehensive five-year strategic plan, working with board of directors and facilitator.• Managed strategic relationships with KentuckyOne Health, Norton Healthcare, UK Neuroscience and other providers; worked in close collaboration with physicians, therapists, home care and pharmaceutical companies to advance Parkinson’s services and patient education; developed patient relationships and referred to physicians.• Assisted University of Louisville Dept. of Neurology with physician recruiting; partnered with U of L, University of Kentucky and Bellarmine University on patient education programs and Parkinson’s research.• Attained organization’s first Continuing Education Units for nurses and social workers,• Achieved 100 percent annual revenue goals for business development events and educational symposiums; increased corporate sponsorship and donor accounts by 20 percent, resulting in $140,000 increase in net revenue. Show less

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  Wesley Manor Retirement Community

  Dec 2013 - Mar 2021

  Director of Marketing

  • Manage sales/marketing, public relations, media, advertising and community relations for 200+ bed retirement Continuing Care Retirement Community (CCRC) • Oversee all admissions for Assisted Living and Personal Care/Memory Care units, working closely with older adults, families, legal professionals, referral agencies, staff and community partners• Maintain 95-100% average census (occupancy) in Assisted Living and Personal Care/Memory Care units• Coordinate with administrative, finance, nursing, environmental services, maintenance, dietary and activities departments in setting policies/procedures, while providing high-quality care to residents (customers)• Participate in company market and budget forecasting, Resident Council and resident care plan meetings• Serve as staff facilitator for Lean Six Sigma projects, to improve customer service and operating efficiency• Work with Board of Directors and community volunteer groups to enhance campus relations and serve residents Show less

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  Christian Care Communities

  Mar 2021 - now

  Executive Director

  Manage Middletown campus for Christian Care Communities. The campus includes Assisted Living and Independent Living garden homes and apartments. Supervise all caregiving, dietary, activities, housekeeping, office, financial, sales/marketing, property management and maintenance functions