Phil Aiston

Experience

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  North Country Leisure

  Sept 2004 - Jul 2010

  Football Coach - FA Level 1

  My role as a coach involved helping develop youngsters ages 5-8. I looked after up to 20 children. Organisation was a key requirement as each week I had to design sessions and invent different practices to help the students develop. I developed excellent communication skills; not only did I have to convey information to the children (who do not always pay attention) but I was often faced with questions from parents wondering about their child’s progression, how they were fitting in etc. Seeing their progression was very rewarding. Show less

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  GAME

  Nov 2007 - Feb 2008

  Sales Assistant
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  The Feathers Inn

  Sept 2008 - Jan 2013

  Front of House Manager

  The pub had a very good reputation to uphold having won many prestigious local & national awards. As Front of House Manager I was responsible for providing the highest possible customer satisfaction by acting in a very professional and courteous manner and ensuring individual needs were satisfied. This role has given me excellent face-to-face customer skills. As a Manager my duties involved organising work rotas for front of house staff; conducting stock takes; submitting weekly stock orders with local/national suppliers, as well as investigating new product additions.I was also involved in the personal development of individual staff members through one-on-one discussions and target setting. My duties also involved the development and review of optimisation systems; such as check lists, stock rotation/management, booking systems, cashing up etc. Show less

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  BMW Group UK Limited

  Jul 2010 - Jul 2011

  Dealer Marketing Assistant

  My key responsibilities included:- Working on Product launches including X3 (F25), 6 Series (F12/13) & 1 Series (F20)- Operating SAP for the department.- Production of article reprints in association with Haymarket publishers- Producing weekly area manager reports- Managing production of personalised Dealer newslettersProjects I worked on & owned included:- Social media - comissioned and developed a survey to set up a base of operations for dealer support & training- Staff Engagement - organised an event for all BMW UK employees to engage with London 2012 sponsorship Show less

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  HPS Group

  Jan 2014 - Apr 2017

  My role required understanding the most recent digital trends and tools to apply them to specific client needs. I developed an in depth knowledge of email, social and content marketing strategies, as well as a wide breadth of analytical tools. My work spans global automotive clients, as well as global B2B comms and UK B2C content plans and social implementation. The skills I utilise frequently include:- Digital media planning- Campaign monitoring, analysis and optimisation- Email process optimisation, and automation- Monitoring social trends/tools and matching them to project/client requirements- Managing HPS' own social accounts and advertising spend- Content planning and scheduling- Preparing and presenting new business pitches- Producing 30, 60 and 90 day content plan recommendations- Devising content strategy and rich content pieces- Planning and scoping web projects- Work closely with the Digital Director- Producing timely and industry relevant blog content and copy- Managing and optimising email databases- Utilising Google Analytics, Wistia Video Analytics & Facebook Insights Show less My role involves providing central marketing support for the global retailer structure of McLaren Automotive, as well as the dealer network of BMW UK Ltd. As an account handler it is my responsibility to oversee and control the production of advertising or marketing materials for these two clients. In addition, as a curator of the marketing toolkits for both of these clients I am able to gain a broad understanding of the integrated approach taken by automotive retailers by monitoring and reporting on their interaction with/utilisation of available marketing materials.I am often requested to assist on accounts outside of BMW & McLaren and have been heavily involved with the following brands, be it during pitch processes or as clients: - MINI UK - Rolls Royce UK - Marwell ZooWorking closely with artworkers, creatives, printers, digital developers and of course clients our aim is to communicate tactical and brand messages to relevant audiences. Where possible I like to be involved as much as I can with the creative process of marketing production as a) it is something I take great enjoyment from, and b) it means I can see a project right through from conception to production. Show less

  • Senior Digital Strategy Executive

    Apr 2016 - Apr 2017

  • Digital Strategy Executive

    Jun 2015 - Mar 2016

  • Account Executive

    Jan 2014 - Jun 2015
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  Manifesto

  Apr 2017 - now

  My role is to provide insight-based digital marketing strategies that prove positive ROI beyond a doubt, so that our clients are empowered to continue the great work they do creating positive change in the world. I’m here to create more engaging, fully end-to-end, user experiences for our clients, ensuring they remain one step ahead of the latest trends. Day-to-day this involves:- Auditing clients' current digital marketing activities to produce tailored recommendations for improvement- Planning and delivering online advertising campaigns to recruit donors, fundraisers, sponsors, pledges etc.- Developing test & learn approaches to campaigns to ensure maximum insight Show less

  • Director of Digital Marketing

    Nov 2020 - now

  • Digital Strategist

    Apr 2017 - Nov 2020