Ayden Jenkings

Experience

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  Nectar Loyalty

  Jan 2017 - Jan 2019

  In my role as a Partner Executive I have worked on a number of large accounts including – Esso, Virgin Trains West Coast, LNER, Europcar and formally BP. This has provided me with a breath of experience working over very different accounts where goals, strategies, targets and industries are very diverse.Working within client services, one of the highlights in my career so far was being a part of the team which saw Esso join as a partner. I found the opportunity to be challenging, working over multiple work streams simultaneously to strict timelines whilst liaising with wider international teams. Nevertheless, it was one of the most rewarding experiences I had within the company – being a part of one of the biggest partner launches in Nectar’s history so far.Key responsibilities included:· Building and maintaining strong client relationships with partner organisations.· Developing a good understanding of the partner businesses and how Nectar campaigns can support.· Campaign Management of a range of channels including the Nectar app, nectar.com, email and social media.· Analysing campaign performance and implementing learnings into future campaigns to maximize ROI and other key objectives.· Communicating the value of Nectar channels to partner businesses and identifying where Nectar can provide more value.· Responsibility for revenue generation for Nectar bonus campaigns. Mas kaunti My role within the Offer Management team was to design and create marketing offers alongside acquisition and retention campaigns. I was responsible for designing targeting segmentation to maximise performance by ensuring that the marketing communications are relevant and personalised to each collector.During my time in offer management I had taken charge of the overseeing of the point’s issuance and targeting for the offer stream. I had automated certain offers and points issuance to reduce unnecessary duplication of work.I led the offshore analysts in the period prior to GDPR to create processes which are now regularly used in the transfer of data.There are several key responsibilities which are central to my role and include:· Liaising with the onshore and offshore analysts· Liaising directly with partner/clients on operational requirements for their offers· Being involved in competitor research for benchmarking and improving the offer stream· Managing several processes concurrently within defined deadlines· Having a good understanding of the data to quickly and efficiently solve problems as they arise· Following QC processes across all areas of campaign deliveryBeing able to read and understand SQL code has been an advantage to me in my role and this technical skill has meant that I am able to work through problems confidently and independently. Mas kaunti

  • Partner Executive

    Jan 2018 - Jan 2019

  • Offer Managment Excecutive

    Jan 2017 - Jan 2018
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  Nectar360

  Jan 2019 - Jan 2021

  Campaign Solution Analyst

  As a Campaign Solution Analyst for Nectar360, I have written a large number of SQL scripts which include customer segmentation, data investigations and analysis in both Nectar and Sainsburys data warehouses. Utilizing the IBM Watson UNICA platform to Build and deliver audience data. I have built and implemented large, automated CRM programs which span over multiple marketing channels.Key Responsibilities:• Writing and reading advanced SQL code.• Creating and implementing automated CRM programs.• Analyzing data.• Design, build and delivery of audience data for Nectar Loyalty campaigns.• Utilisation of the IBM Watson Marketing Suit, UNICA to build audience datasets.• Establish expertise in the complex transactional, behavioral and personal datasets held in the Nectar and Sainsburys databases.• Delivering FMCG Digital media targeting, using Liveramp as the medium for seed lookalike modelling and distribution of data.• Continuous improvement in Processes, SQL scripts, Data flows, Ways of working and documentation.• Ensuring strict adherence to GDPR and data security. Mas kaunti

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  HM Revenue & Customs

  Jan 2021 - Jan 2024

  As an Enterprise Data Architect, I play a key role in ensuring that HMRC develops and maintains a strong Enterprise Data Architecture capability that meets business needs. I engage at a strategic level, influencing policy, and setting direction for technical and business change. Key Responsibilities:• Create and maintain conceptual, logical, and physical data models using best practices to ensure high data quality and reduced redundancy, along with corresponding metadata.• Maintain, enhance, and evolve the Enterprise Data Model ensuring alignment to business data needs now and into the future. • Document the data architecture landscape, both As-Is and To-Be views, including metadata, integration and business intelligence or data warehouse architecture. • Define, enhance, and promote data principles and standards in the wider organisation. • Development of patterns and reference architectures.• Document and/or review solution designs to ensure strategic alignment with Enterprise Architecture roadmaps, principles, and standards.• Work with cross functional teams to drive large-scale transformational change to the business.• Developing documentation and artifacts for review. Mas kaunti As a Visualisation and reporting analyst I supported ExCom’s vision of having a single view of all significant change across the organisation. This is done by gathering and analysing Programme and portfolio data to create insight, present options, and scenarios that both challenge current plans and influence the future direction of the Portfolio.Key Responsibilities:• Supporting the development, implementation and maintenance of data modelling frameworks and methodologies to optimise Programme and project data to inform/influence decisions that drive a high performing Portfolio• Developing and delivering high impact visualations with strong narratives and associated material to demonstrate to multiple audiences the delivery and affordability options of the Portfolio for stakeholders• Developing the data sets necessary to assess the Portfolio performance, provide early indication of worsening trends and any activity that is contrary to the Portfolio’s values.• Developing visual dashboards and reports that represent the Portfolio performance to meet the differing needs of users and senior stakeholders. Mas kaunti As an Analyst in HMRC I worked across a plethora of different projects; ranging from utilizing HMRC tax data, to building robust risking profiles as well as executing large scale testing of data within connect for the SA roll forward. The data I work with is extremely varied from Self-assessment to Corporation Tax, each dataset having its own characteristics, challenges and rewards which need to be navigated with meticulous care.Key Responsibilities:• Design, build and delivery of bespoke risking models within Enterprise Guide, utilizing the NCA and Tax head data to identify criminality and tax evasion.• Analysing HMRC’s Tax head data within the connect system.• Networking data into the Connect system.• Reading and writing SAS code.• Engaging with members of the HMRC community to ensure project deliverables are fine tuned to deliver maximum impact.• Process and product improvement access the HMRC analytical estate. Mas kaunti

  • Enterprise Data Architect

    Jan 2023 - Jan 2024

  • Visualisation and reporting Analyst -SEO

    Jan 2022 - Jan 2023

  • Data Analyst - HEO

    Jan 2021 - Jan 2022
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  Sainsbury's

  Jan 2024 - now

  Data Architect