Experience

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  Telefonica o2 germany ps

  Jun 2010 - Aug 2010

  Marketing assistant - internet mobile data

  - Formulated analysis plans - Assisted in the development of questionnaires and moderator guides to ensure the necessary data was captured - Competition benchmarking – best practices analysis- Analysed figures

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  Feyel-artzner

  Sept 2010 - Sept 2011

  Product manager assistant

  - Define product strategy and roadmap- Work with external third parties to assess partnerships and licensing opportunities- Analyse the competition - Develop core positioning and messaging for the product- Develop sales tools - Brief press and analysts

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  Sixt rent a car

  Nov 2012 - Jun 2020

  • Full-time project lead for new personalization strategy – a companywide key project over 24 months.• Evaluation of technical status quo, external tools and data architecture within online marketing.• Cross-departmental implementation of Data Management Platform (Bluekai) & Customer Data platform (Tealium).• Align business requirements from internal stakeholders (IT, Online Marketing, Product Owners) and technical resources.• Project Management following Agile methodology.•  40% conversion rate increase – 25% cost reduction. See reference: https://www.oracle.com/customers/e-sixt-1-bluekai.html• Cross-Channel & -Device Online Marketing Campaigning.• Collect insights and relevant data for Audiences & Target Groups. Show less

  • Senior Online Marketing Manager / Audience Business Analyst

    Apr 2017 - Jun 2020

  • Audience Manager

    Feb 2016 - Mar 2017

  • SEM Manager

    Mar 2014 - Jan 2016

  • Junior SEM Manager FR, CH & BE

    Nov 2012 - Feb 2014
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  Institutional investment group

  Jul 2020 - now

  • Lead team scrums to define product vision, roadmap, and growth opportunities, and communicate with stakeholders throughout the project• In-depth knowledge of Scrum and Agile Software Development Methodology / project management• Collaborate with internal and external contacts to analyze needs and align product roadmap to strategic goals• Capturing requirements and creating user stories• Understanding of business value related to features and functions• Managing and prioritizing product backlog items• Supporting development and QA teams• Creating acceptance criteria• Reviewing test cases Show less

  • Manager / Team Lead Business Analyst / Product Owner

    Dec 2022 - now

  • Team Lead Associate Manager Digital Business Analyst / Product Owner

    Jul 2020 - Dec 2022