Fredrik Romar

Fredrik romar

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location of Fredrik RomarLayton, Utah, United States
Phone number of Fredrik Romar+91 xxxx xxxxx
Followers of Fredrik Romar2000 followers
  • Timeline

    Sept 2007 - Sept 2010

    General Manager

    Bwell Oy
    Nov 2010 - Apr 2021

    Enterprise Business Development, Devices & Services Partnerships (20%)

    Google
    Feb 2019 - now

    Board Member

    Webropol
    Mar 2021 - Feb 2022

    Director Of Sales, Strategic Accounts - Pinterest

    MarketStar
    Mar 2022 - Jun 2024

    Senior Manager - SMB Expansion

    Motive
    Current Company
    Jun 2024 - now

    Director of Sales Development

    Podium
  • About me

    Director, Sales Development | Building Teams, Scaling Processes

  • Education

    • Hanken school of economics

      2005 - 2009
      M sc economics

      Thesis topic: Structuring internal communications within Integrated Marketing Communications

    • Hanken school of economics

      2005 - 2009
      B. sc economics

      Activities and Societies: Member of the student council in 2006 at Vaasa campus. Responsible for sports activities for students. Thesis topic: How internal communication affects Integrated Marketing Communication

    • Bond university

      2007 - 2007
      B. sc economics

      Studied Advertising, Integrated Marketing Communication and Sales Management

  • Experience

    • Bwell oy

      Sept 2007 - Sept 2010
      General manager

      Owner and operator of an B2B import company delivering massage chairs with customizable meditation programs while attending college.• Grew business to 150,000€ annually and customer base to 150 companies• Sold business to international distributor in 2010.

    • Google

      Nov 2010 - Apr 2021

      As Sales Manager, I led the strategic development and management of an outsourced sales initiative for Google Local Services Ads in North America, providing effective leadership to a team comprising up to nine managers and 75 sales executives.• Exceeded three consecutive annual targets with achievements of 115%, 126%, and 110% by delivering impactful products and sales training derived from rigorous quality audits and effectively implementing sales process enhancements.• Established comprehensive performance and pipeline management protocols through regular weekly business review meetings and personalized one-on-one sessions with all managers.• Spearheaded team expansion, scaling from 30 to 75 representatives and growing from three to nine managers, while effectively aligning key metrics with Google's product and marketing teams. Show less During my time as Sales Operations Lead, I developed and executed channel sales strategies in collaboration with US-based agencies. • Devised and delivered customized training programs and fostered strategic partnerships with agency collaborators to enhance collaboration and drive business growth.• Achieved double-digit growth quarter over quarter in both new business and same-store growth, while mapping shared pipeline across multiple sales teams and successfully closing deals of up to $900k to drive year-over-year sales increase. Show less • Managed multiple high-profile accounts for the largest finance and education AdWords advertisers throughout South Africa. • Developed client’s online presence by identifying new and relevant opportunities that drove business through targeted digital campaigns.• Performed analysis of available resources to assist in identifying key trends and areas of improvement to increase efficiency and bottom-line revenue.• Facilitated training sessions for all new hires at Google EMEA Headquarters, ensuring employees maintained compliance with all corporate policies and procedures. Show less

      • Enterprise Business Development, Devices & Services Partnerships (20%)

        Oct 2019 - Apr 2021
      • Sales Manager - Sales Acceleration & Innovation Labs

        Apr 2018 - Apr 2021
      • Sales Operations Lead - US Agency Sales

        Sept 2015 - Mar 2018
      • Account Manager - Financial Services

        Jun 2014 - Aug 2015
      • Associate Account Manager

        Nov 2012 - Jun 2014
      • Business Acquisition Manager

        Nov 2010 - Nov 2012
    • Webropol

      Feb 2019 - now
      Board member

      Established in Finland in 2002, Webropol provides online survey and analysis software. Each year more than 30 million people answer surveys that have been created by over 70,000 Webropol users. As our customer base grows, our products are currently used in over 30 countries.

    • Marketstar

      Mar 2021 - Feb 2022
      Director of sales, strategic accounts - pinterest

      As Director of Sales, I directed Pinterest's outsourced Small and Medium-sized Business (SMB) advertising sales and account management operations, overseeing two tiers of managers and leading a high-performing team of 170+ Account Executives and Account Managers.• Demonstrated exceptional sales performance by generating annualized revenue exceeding $100M in three consecutive quarters, while achieving consistent mid-range double-digit year-over-year growth in Q4, 2021.• Led a successful 25% headcount expansion within a three-month period, effectively managing the integration and alignment of the Canadian team with the US team. Show less

    • Motive

      Mar 2022 - Jun 2024
      Senior manager - smb expansion

      In my current role, I lead and manage dedicated inbound and outbound sales teams, with a primary focus on catering to Motive's largest customer segment in the United States and Canada.Some key achievements in this role include: • Achieved an average of 102% of the monthly quota for both business units from March 2022 to the present.• Expanded the specialized outbound program from a team of 10 Account Executives (AEs) and one manager to a robust team consisting of 100+ AEs and 13 managers.• Implemented a career development initiative for junior Account Executives, facilitating advancement to higher-value book management roles and resulting in cost savings through the elimination of hiring and training new managers for the same. Show less

    • Podium

      Jun 2024 - now
      Director of sales development

      Managing and scaling on-site and off-shore sales development teams

  • Licenses & Certifications

    • Finance for non-financial managers

      Emory university
      Mar 2020
      View certificate certificate
    • Strategic decision and risk management certificate

      Stanford university
      Jan 2017
    • Internet of things: business implications and opportunities

      Mit sloan executive education
      Oct 2017
      View certificate certificate
    • Lean six sigma black belt

      Six sigma global institute
      Jan 2024
      View certificate certificate
    • How to support your employees' well-being

      Linkedin
      Nov 2021
      View certificate certificate
    • Disruptive strategy

      Harvard business school online
      May 2020
    • Psychology of leadership certificate

      Cornell university
      Feb 2021
    • Strategic change management

      Kellogg executive education
      Dec 2019
      View certificate certificate
  • Honors & Awards

    • Awarded to Fredrik Romar
      NACE Impact Award - Top sales person Google Nov 2011 In 2011 I received a NACE Impact Award as top sales person of Q3 after achieving 152% of my sales target and for helping to launch Google Engage in Finland, a support program targeted at small agencies.
  • Volunteer Experience

    • Business Mentor

      Issued by Pacific Community Ventures (PCV) on Mar 2018
      Pacific Community Ventures (PCV)Associated with Fredrik Romar