
Timeline
About me
Director, Sales Development | Building Teams, Scaling Processes
Education

Hanken school of economics
2005 - 2009M sc economicsThesis topic: Structuring internal communications within Integrated Marketing Communications

Hanken school of economics
2005 - 2009B. sc economicsActivities and Societies: Member of the student council in 2006 at Vaasa campus. Responsible for sports activities for students. Thesis topic: How internal communication affects Integrated Marketing Communication

Bond university
2007 - 2007B. sc economicsStudied Advertising, Integrated Marketing Communication and Sales Management
Experience

Bwell oy
Sept 2007 - Sept 2010General managerOwner and operator of an B2B import company delivering massage chairs with customizable meditation programs while attending college.• Grew business to 150,000€ annually and customer base to 150 companies• Sold business to international distributor in 2010.

Google
Nov 2010 - Apr 2021As Sales Manager, I led the strategic development and management of an outsourced sales initiative for Google Local Services Ads in North America, providing effective leadership to a team comprising up to nine managers and 75 sales executives.• Exceeded three consecutive annual targets with achievements of 115%, 126%, and 110% by delivering impactful products and sales training derived from rigorous quality audits and effectively implementing sales process enhancements.• Established comprehensive performance and pipeline management protocols through regular weekly business review meetings and personalized one-on-one sessions with all managers.• Spearheaded team expansion, scaling from 30 to 75 representatives and growing from three to nine managers, while effectively aligning key metrics with Google's product and marketing teams. Show less During my time as Sales Operations Lead, I developed and executed channel sales strategies in collaboration with US-based agencies. • Devised and delivered customized training programs and fostered strategic partnerships with agency collaborators to enhance collaboration and drive business growth.• Achieved double-digit growth quarter over quarter in both new business and same-store growth, while mapping shared pipeline across multiple sales teams and successfully closing deals of up to $900k to drive year-over-year sales increase. Show less • Managed multiple high-profile accounts for the largest finance and education AdWords advertisers throughout South Africa. • Developed client’s online presence by identifying new and relevant opportunities that drove business through targeted digital campaigns.• Performed analysis of available resources to assist in identifying key trends and areas of improvement to increase efficiency and bottom-line revenue.• Facilitated training sessions for all new hires at Google EMEA Headquarters, ensuring employees maintained compliance with all corporate policies and procedures. Show less
Enterprise Business Development, Devices & Services Partnerships (20%)
Oct 2019 - Apr 2021Sales Manager - Sales Acceleration & Innovation Labs
Apr 2018 - Apr 2021Sales Operations Lead - US Agency Sales
Sept 2015 - Mar 2018Account Manager - Financial Services
Jun 2014 - Aug 2015Associate Account Manager
Nov 2012 - Jun 2014Business Acquisition Manager
Nov 2010 - Nov 2012

Webropol
Feb 2019 - nowBoard memberEstablished in Finland in 2002, Webropol provides online survey and analysis software. Each year more than 30 million people answer surveys that have been created by over 70,000 Webropol users. As our customer base grows, our products are currently used in over 30 countries.

Marketstar
Mar 2021 - Feb 2022Director of sales, strategic accounts - pinterestAs Director of Sales, I directed Pinterest's outsourced Small and Medium-sized Business (SMB) advertising sales and account management operations, overseeing two tiers of managers and leading a high-performing team of 170+ Account Executives and Account Managers.• Demonstrated exceptional sales performance by generating annualized revenue exceeding $100M in three consecutive quarters, while achieving consistent mid-range double-digit year-over-year growth in Q4, 2021.• Led a successful 25% headcount expansion within a three-month period, effectively managing the integration and alignment of the Canadian team with the US team. Show less

Motive
Mar 2022 - Jun 2024Senior manager - smb expansionIn my current role, I lead and manage dedicated inbound and outbound sales teams, with a primary focus on catering to Motive's largest customer segment in the United States and Canada.Some key achievements in this role include: • Achieved an average of 102% of the monthly quota for both business units from March 2022 to the present.• Expanded the specialized outbound program from a team of 10 Account Executives (AEs) and one manager to a robust team consisting of 100+ AEs and 13 managers.• Implemented a career development initiative for junior Account Executives, facilitating advancement to higher-value book management roles and resulting in cost savings through the elimination of hiring and training new managers for the same. Show less

Podium
Jun 2024 - nowDirector of sales developmentManaging and scaling on-site and off-shore sales development teams
Licenses & Certifications
- View certificate

Finance for non-financial managers
Emory universityMar 2020 
Strategic decision and risk management certificate
Stanford universityJan 2017- View certificate

Internet of things: business implications and opportunities
Mit sloan executive educationOct 2017 - View certificate

Lean six sigma black belt
Six sigma global instituteJan 2024 - View certificate

How to support your employees' well-being
LinkedinNov 2021 
Disruptive strategy
Harvard business school onlineMay 2020
Psychology of leadership certificate
Cornell universityFeb 2021- View certificate

Strategic change management
Kellogg executive educationDec 2019
Honors & Awards
- Awarded to Fredrik RomarNACE Impact Award - Top sales person Google Nov 2011 In 2011 I received a NACE Impact Award as top sales person of Q3 after achieving 152% of my sales target and for helping to launch Google Engage in Finland, a support program targeted at small agencies.
Volunteer Experience
Business Mentor
Issued by Pacific Community Ventures (PCV) on Mar 2018
Associated with Fredrik Romar
Languages
- enEnglish
- fiFinnish
- swSwedish
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