Justin Evertse

Experience

• 

  Ilkley Game Lodge

  Jan 2004 - Oct 2008

  Marketing Manager

  Role:+ Develop new products to appeal to the target market+ Develop and execute innovative marketing programs/plans that attract customers+ Manage the department’s marketing budget+ Supervise the tourism marketing team members+ Oversee the design of marketing materials for the platforms (website and social media accounts)+ Develop and maintain good relationships with customers+ Collect industry data and use the insights to update our marketing strategies+ Ensure delivery of the experience marketed to the customerAchievementsSucceeded in adding 3 new streams of revenue to the businessInternational travel was added consistently to our revenueSuccessfully added wildlife programs for Cheetah to the product mixTurned the business from loss to profit in 18 months with no 3rd party investment Show less

• 

  Prestige Solutions Pty LTD

  Nov 2008 - Mar 2016

  + Oversee all marketing and communications activities+ Manage the team leaders of each vertical to deliver KPI's+ Report on data with planned execution of any strategic adjustments+ Drive the vision for the overall company from a sales and marketing perspective+ Understand the various markets and key players, and drive engagement strategies for each within the team+ Deliver results from digital / ATL / TTL strategies + Manage the growth and development of skills within the marketing team Show less + Oversee the FIFA World Cup objectives for our clients+ Drive Awareness of the company activity aimed specifically at the World Cup+ Manage communications and pitch development for direct and reseller channels+ Develop a unique digital strategy for this particular vertical + Manage a team to execute digital & campaign marketing objectives to meet targets+ Review data trends and adjust campaigns to increase conversion objectives+ Review internal communication strategies and TTL communication to engage current and new stakeholders.+ Report to management team on progress and achievable outcomes Show less

  • Director Marketing Communications

    Feb 2011 - Mar 2016

  • Business Unit Director

    Mar 2009 - Jan 2011

  • Digital Marketing Manager

    Nov 2008 - Oct 2009
• 

  Platform 4 FZ LLC

  Apr 2016 - Jul 2018

  Co-Founder | Managing Director

  One of the founders of Platform 4, a company focusing on creating digital strategies for companies to engage with their customers in a meaningful and consistent way. Based in the UAE and South Africa.+ Strategy development with international partners in the UAE region+ Manage overarching service and offering strategy for the group+ Develop and manage a team of professional responsible for the execution of key outcomes+ Manage investor relations and funding of the business growth+ Develop a skills growth journey for managerial staff to oversee their development to meet the new needs of the company.+ Research new mobile and platform technologies + Recognising the power of mobile, social, cloud and big data, Platform 4 brings together the best skills in communications, content, media and software development. + Execute digital audits of new and potential clients The company provides digital audits, strategies and programmes that deliver clear and actionable communications and allow for easy and intuitive interaction – be it on social media, on a website, through a call centre or via a cloud-based or mobile application. Show less

• 

  Live Digital Pty Ltd

  Jan 2018 - now

  Company OfferingAI enhanced virtual still and video content. Company Specialisation : 3D Reality Adverts / Meta Reality Design / Gamification / Video Production / Management of Google & Meta Platforms Engagement and Conversion through data.ClientsBMW / Mini / Dell / Wahl Global / ABinBEv / Wits Business School / Al Islami Dubai Key Management SkillsStaff Leadership / Business Strategy Development / Marketing Strategy & Management / Digital Transformation / Business Unit Profitability / Organisation level Digital Ecosystem DevelopmentRole :+ Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives+ Lead and motivate subordinates to advance employee engagement develop a high performing managerial team+ Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission+ Make high-quality investing decisions to advance the business and increase profits+ Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics+ Review financial and non-financial reports to devise solutions or improvements+ Build trust relations with key partners and stakeholders and act as a point of contact for important shareholders+ Analyse problematic situations and occurrences and provide solutions to ensure company survival and growth+ Maintain a deep knowledge of the markets and industry of the company+ Develop new business opportunities through network and investment strategies Show less

  • CEO | Founder

    Aug 2018 - now

  • Chief Executive Officer

    Jan 2018 - now