Yannis Armenis

Experience

• 

  Procter & Gamble

  Jan 2008 - Dec 2022

  Contribution: develops an integrated commercial business plan for categories, which equips the organization with the sector strategies, plans and initiatives to deliver the volume, NOS & market share requirements by category / brand. Ensures optimum deployment of the Unit's resources and comprehensive financial planning and management by defining budget needs, preparing forecasts and monitoring budget execution in consultation with F&A department. Leads a team of 15 people while coordinating and contributing to the results of 50 people “matrix”.Achievements: • Sales Growth +8% compared with previous year, for 3 brands (Always, Always Discreet, Tampax) counting for 30Milion Euro net sales (12% Value Sales of total company).• Key contributor to the above sales growth was Always new Strategy by channel which became one of the 3 key G2M pillars for FY20/21. Designed, aligned with the leadership team and deployed to sales force.• Always Discreet reached 7% of total category value sales in 6 months making Greece BIC in WE.Responsible to lead the effort of Always Discreet introduction in Greece “Adult Incontinence”category, via amplifying & deploying concept sell.• Trainer for the specific categories. Approximately 90 people yearly (sales force, new hires, merchandisers) Show less Contribution: Agreement of the Annual Budget along with creation of the Annual Marketing planafter aligning with categories. Monthly meetings with SEE categories to monitor the performance of the agreed plans. Managing a team of 10 responsible for day-to-day business. Monthly meetings with regional directors in order to negotiate and align about initiatives & shelving strategy, along with tailor made strengthen plans.Achievements: • Sales growth +11% compared with previous year, for total business (14 categories - 20 brands) of My Market & Metro C&C.• Excellent execution of Go-to-market strategy, initiatives, shelving strategy. Show less Contribution: Creation of the Annual Marketing plan for Hondos Center. Designing strategy & JBP of the 2 bigger wholesalers. Managing a team of 5, responsible for day-to-day business, along with the team of 2 merchandisers and 32 Beauty consultants, their schedule, training, guidance and mentoring.Achievements: • Sales growth +6% compared with previous year, for total business (9 categories - 19 brands) of Hondos Center.• Excellent execution of Go-to-market strategy, initiatives, shelving strategy.• Awarded with P&G Gold Award for superior in-store execution 2013 & 2015 Show less Contribution: Expert of a multifunctional team responsible for the accounts of AB-Delhaize, Masoutis and Hondos Center accountable for co-designing & aligning the shelving strategy. Trainer for the specific categories (Hair, Oral, Styling). Development of training material for the sales force for the optimal placement of P&G brands on shelf. Participation in focus groups for categories of expertise & accounts of responsibility.Achievements:• Average sales increase + 7%, for categories of expertise, through close collaboration with brand teams to optimize the in-store presence of P&G’s brands, along with successful launches. Show less

  • Market Strategy Planning Senior Manager

    Oct 2019 - Dec 2022

  • Metro Group Sales Manager

    Aug 2016 - Sept 2019

  • Hondos Center & Wholesalers Sales Manager

    Feb 2013 - Jul 2016

  • Associate Manager Category Management

    Oct 2010 - Jan 2013

  • Account Representative for AB Delhaize Group

    Feb 2009 - Sept 2010

  • Sales Representative

    Jan 2008 - Jan 2009
• 

  Viopol Polyurethane Systems

  Jan 2023 - now

  Commercial Director

  Contribution: Lead the functions of Sales, Marketing, Purchasing & Logistics. Develops an integrated commercial business plan which equips the organization with the sector strategies, plans and initiatives to deliver the volume, Nos & market share. Ensures optimum deployment of company’s resources and comprehensive financial planning and management by defining budget needs, preparing forecasts and securing continuous and effective communication of all team members and company’s departments. Leads a team of 15 people while coordinating and contributing to the results of 30 people.Achievements: • Sales Growth +7% compared with previous year, for total company.• Restructure of sales department to have clear roles & focus on international development through exports.• Start new business sector with dedicated sales person & equip products with all needed certifications.• Increase brand awareness through Marketing, participation in exhibitions, advertising & social media.• Secure raw material availability & competitive prices by increasing the providers per sector. Show less