Ashika Dugar

Experience

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  INITATIVE MEDIA LIMITED

  Feb 2019 - Mar 2019

  Marketing Research Intern

  Title: Market Research for Jewelry SegmentDescription: I have conducted primary research for the specific company.• Analyzed media consumption patterns within specific age groups for P.C Chandra Jewelers.• Conducted consumer surveys and analyzed purchasing trends to inform marketing strategies.• Compiled and synthesized research data, contributing to timely and insightful reporting.

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  Tata Consultancy Services

  Mar 2020 - May 2022

  • Applied Agile Delivery methods, ensuring streamlined testing processes through iterative development.• Developed comprehensive test plans, scripts, and use cases supporting testing objectives.• Collaborated with internal and external stakeholders to gather requirements and provide client-centric solutions.• Successfully identified and resolved network issues, resulting in 'Zero' defects across ten sprints.• Implemented standardized processes, enhancing operational efficiency through positive iteration based on lifecycle.• Utilized Jira and Azure DevOps to manage testing phases.• Quality Assurance was a fundamental aspect of my daily deliverables.• Consistently delivered excellence by meeting customer requirements promptly and partnering with businesses to provide desired results and maintain confidentiality. Show less

  • Test Automation Engineer

    May 2021 - May 2022

  • Workflow Specialist

    Mar 2020 - Apr 2021
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  Tata Consultancy Services

  Mar 2023 - May 2023

  Academic Intern

  Title: Employee Engagement in Sustainability Initiatives and Assessing Effectiveness of Continuous FeedbackDescription: In my project, I had dual focal points. Firstly, Employee Engagement, and Secondly, Performance Data Analysis. I also showcased my business acumen.Employee Engagement: #millionhoursofhope Initiative:• Goal: Raise awareness about the company's sustainability drive influenced by DEI (Diversity, Equity and Inclusion).• Highlighting the #millionhoursofhope initiative.• Objective: Increase enrollment on the internal CSR Activity portal.• Encouraging participation in diverse activities at different locations and collaborating with employees among their teams.• Took Engagement Initiatives for different levels of employees.• Result: Engaged over 70% of the workforce in BFSI Domain and the DEI initiative that improved employee engagement by 15%.Performance Management Data Analysis:• Goal: Collecting Primary Data using an Employee Survey about continuous feedback.• Engaged directly with a large cohort of 6000+ employees across the BFSI Domain through telephonic primary research.• Objective: Analyze employee feedback on the current performance management process. • Connected with employees of varying tenures (2 to 15 years).• Result: Have periodic Skip-Level Meetings and HR Sessions and suggested strategy development solutions. Show less

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  Tata Consultancy Services

  Mar 2024 - now

  Business Analyst (Insurance Pre-Sales)

  - Gathered and analyzed customer requirements, ensuring alignment with solutions through detailed data and portfolio analysis. - Prepared over 26 formal sales proposals, tender documents, and customized solution demonstrations for diverse client requirements. - Conducted market research to identify business opportunities and supported networking initiatives to expand client base. - Collaborated with internal teams (legal, product, and platforms) to finalize contracts, ensuring timely sign-offs. - Coordinated and executed technical sales activities, including 18+ customer presentations, equipment demonstrations, and evaluations. - Monitored and updated a multi-opportunity tracker monthly to maintain visibility of active sales leads and opportunities. - Tracked and responded to corrigendum’s and addendums in active tenders, ensuring compliance with updated requirements. - Utilized advanced MS-Office skills for the creation of impactful presentations and data analysis. Show less