Maria Pavich

Experience

• 

  GradoStroy

  Jul 2016 - Jan 2017

  Marketing Specialist

  - Performed data analysis to develop short- and long-term campaigns using Yandex and Google Analytics;- Developed social media initiatives, resulting in a 50% increase in web traffic;- Managed website using WordPress, wrote the content for website blog for the SEO purposes which grew from 500 to 2000 monthly organic visitors;- Created monthly lead-generation and website-traffic reports to track and manage results.

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  YCH New Air

  Jan 2020 - Oct 2020

  Digital Marketing Specialist

  - Established strong online presence for the brand leading to an increase in organic search traffic from 50to 200 visitors a month on average;- Enhanced YCH editorial website through UX/UI design reducing bounce rates by 30%;- Launched Yelp and Facebook ads resulting in 100% increase in leads and 30% in website traffic;- Generated reports in Google Analytics to analyze and optimize social media referrals resulting in 15%conversion rate increase;- Introduced cross-platform seasonal promotions that contributed to a quarterly sales goal. Show less

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  Coty

  Apr 2021 - now

  - Supporting fragrance, skincare and makeup brands by providing category market & competitive insights, usage and shopper learnings, product innovation needs, and mix evaluation;- Tailoring the best research methodologies (quantitative, qualitative research, panels and business intelligence) and conducting projects;- Selecting vendors, briefing partners, supporting and monitoring fieldwork, guiding and challenging analysis, reviewing research results presentation to deliver actionable results to internal clients;- Analyzing consumer and market data using various analytical tools (e. g. NPD Decision Key) to support competitive market intelligence and to identify key opportunities for the business. Show less Leading several key projects covering Market & Competitive Insights, and Shopper learnings. Responsible for Calvin Klein, Marc Jacobs, and Tiffany fragrances as well as Philosophy, Lancaster, Kim Kardashian and Kylie Jenner skincare and makeup brands. Some of my key responsibilities include: - Providing analysis and insight to drive recommendations against key business drivers - Analyzing data to support competitive market - Supporting all custom research projects (quantitative research and qualitative research)- Leveraging relevant analytical tools from various sources including NPD Decision Key, Customer Loyalty data, industry portals – to identify key opportunities for the business - Vendor Management support Show less

  • Manager, Global Consumer & Market Insights - Luxury Fragrances and Skincare

    Jun 2023 - now

  • Associate Manager, Global Consumer & Market Insights - Luxury Fragrances

    Oct 2021 - Jun 2023

  • Trainee, Global Consumer & Market Insights - Luxury Fragrances & Skincare

    Apr 2021 - Oct 2021