Richard Ryzman

Experience

• 

  Isles of Shoals Steamship Company

  May 2008 - Oct 2013

  Marketing Manager

  - Responsible for selecting, managing, and measuring ROI on all print, radio, digital, and TV advertising for small tourism-based business in Portsmouth, NH. Worked on a limited budget while negotiating as much trade as possible within every advertising strategy to maximize frequency, length, viability and overall value. - Developed content and engaging creative for press releases, display and text ads, brochures & rack cards, social media, exterior & interior signage and all print media. Reduced overall marketing budget by 25% while increasing exposure and frequency by utilizing trade and developing partnerships with local small businesses. - Managed all social media accounts including Twitter, Facebook, Four Square, Instagram, YouTube and creating and developing e-mail marketing strategies to develop new business and to increase returning customers. Developed and implemented numerous social media promotions to increase customer volume for hundreds of unique special events.- Responsible for and oversee development, management, content and design of company website and online ticketing system. Designed, implemented and optimized website that now processes 80% of their daily orders online.- Created, promoted, implemented and evaluated new special events constantly to generate new revenue organically and attract new customers locally and outside of the direct marketing area of the business. - Executed Brand development and raise overall awareness of Brand through complex advertising strategies and local strategic partnerships.- Staff management including scheduling, hiring and managing core employees and interns.- Created and developed new special events to attract new clientele and reintroduce local market to the business to keep customers engaged with the brand. Show less

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  DARCI Creative

  Apr 2014 - May 2015

  Media Planning and Business Development

  - Responsible for the execution of all media buys & negotiations from small print publications to regional digital media and television buys.- Develop comprehensive and fully integrated media campaigns for existing, new & potential clients based on what the client's marketing objectives and overall business goals.- Prospect and cultivate new business leads that turn into new clients for the agency from all over New England while maintaining desired markup goals.- Create, develop, optimize, analyze & maintain social media campaigns for all existing clients by increasing the number of followers, engagements and reach in order to bring in new customers and increase brand loyalty with their current customers.- Create, maintain, optimize, grow and evaluate numerous digital and traditional marketing campaigns including keyword development, digital display & text ads (mobile, tablet & desktop), search engine marketing & optimization, content marketing and copywriting.- Develop and build client's brand from the inside out. Enhance the client's brand recognition with target market through multiple marketing & advertising channels in order to develop new business, customers and clients. Show less

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  Seacoast Media Group

  Jul 2015 - Jan 2017

  Digital Marketing Specialist
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  Seacoast Media Group

  Oct 2017 - Jan 2020

  Director of Digital Marketing Services

  Responsible for creating, executing and evaluating strategic digital marketing plans for small to medium-sized businesses. Focused on achieving year over year and month over month growth in digital marketing solution sales. Local expert in all digital marketing strategies with a focus on ROI, Google Analytics tracking and overall conversion tracking for hundreds of clients.

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  USA TODAY LOCALiQ

  Jan 2020 - Oct 2023

  Multimedia Marketing Strategist
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  LocaliQ | USA TODAY NETWORK

  Oct 2023 - Jul 2024

  Sales Manager
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  Local Lead Growth

  Dec 2024 - now

  Co-Owner

  As the proud Co-Owner of Local Lead Growth, I am dedicated to helping small to medium-sized businesses thrive by driving new customers, clients, and patients through strategic, lower funnel digital marketing efforts. Our agency focuses on delivering measurable results with complete ROI and campaign transparency, ensuring our clients are empowered to make informed decisions.Key Highlights:Holistic assessment of digital marketing strategies to identify areas of growth and improvement.Tailored campaigns designed to attract, engage, and convert the right audience.Transparent reporting and performance tracking to maximize ROI.Expertise across diverse industries, helping businesses "Reach the Digital Mountaintop™."At Local Lead Growth, we believe in the power of collaboration and strategic planning to elevate your digital presence and achieve long-term success. Show less