Nicole Bruch

Experience

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  Lynchburg College: Beard Center on Aging

  Mar 2009 - May 2010

  • Assisted the Director with general office tasks: answering phones, taking messages, making copies, sending faxes.• Organized and updated information for the Consortium on Aging, which consists of over 60 local organizations that cater to the senior population.• Served as researcher, writer and editor of the monthly aging newsletter, “The Buzz on Aging”. • Orientation leader for over 590 new students and their parents.• Peer instructor for Freshman Success Seminar (GS100, one credit-hour course).• Mentored 15 freshmen during their transition to college through orientation programs, seminar classes and individual meetings.

  • Student Assistant

    Sept 2008 - May 2010

  • Connection Leader

    Mar 2009 - Dec 2009
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  Lynchburg City Parks and Recreation

  Jan 2010 - May 2010

  Intern

  I worked with the Business Services Department:• Assisted the Business Services Manager with the proofreading and creating of publication materials.• Created monthly e-mail reminders for the Parks and Recreation Department list serv.• Organized a graphic design competition for college students to design the Summer 2010 Camp and Pool flyer.And the Naturalist Program:• Assisted the Education Outreach Coordinator with the set up, clean up and creation of programs.• Updated the Naturalist Program’s social media accounts daily.• Complied information and created monthly event calendars and sent them to various news outlets (newspapers, magazines, and websites). Show less

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  The Oaks of Lynchburg

  Jun 2010 - Aug 2010

  Activities Director

  • Planned creative and fun activities for 56 residents.• Encouraged participation for activities and listen to feedback. • Provided support for the residents to improve their quality of life.

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  Friendship Health and Rehab

  Aug 2010 - Feb 2011

  Recreation Leader

  • Plan activities and create a monthly calendar for a 56 bed unit.• Complete state-mandated Activity Admission Assessments and Participation Sheets for every new resident.• Evaluate feedback from residents about activities and their specific interests.

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  Friendship Retirement Community

  Feb 2011 - Jan 2014

  • Responsible for overseeing marketing efforts of largest retirement community in the Commonwealth.• Responsible for monitoring and updating the organization’s website and social media channels to ensure accurate and timely dissemination of information.• Coordinate community contribution budget and serve as community liaison with area non-profits.• Serve as local media liaison for overall organization.• Responsible for organizing external and internal media relations, outreach events and marketing campaigns.• Chief writer and editor of both internal and external communications and news releases.• Design both print and digital advertisements promoting the organization’s various entities. Show less • Served as a member of facility’s management team responsible for all on-site and off-campus activities for a 120-bed Assisted Living Facility (ALF). • Supervised recreation and volunteer staff.• Recruited and coordinated five volunteers who provided additional support to residents.• Created and managed monthly operating budget for department.• Created facility’s first professionally published monthly calendar of events as well as the monthly newsletter produced to enhance communications between facility and residents and family members. Show less

  • Marketing Coordinator

    Apr 2012 - Jan 2014

  • Eastwood Assisted Living Director of Activities

    Feb 2011 - Apr 2012
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  Virginia Lutheran Homes

  Jan 2014 - Jun 2021

  Corporate Marketing Coordinator

  • Strategy development to revitalize the Brandon Oaks website that included analytics tracking to better source leads.• Introduced digital advertising into marketing plan which has increased viewership to the website, brand loyalty and leads that convert to sales. • Planned media calendars for print, digital, radio, and television as appropriate.• Formed a committee to increase campus safety in the event of an active threat or intruder, which included new policy development implementation and company-wide employee training.• Actively connected with media that resulted in local and national coverage.• Engaged in timely updates to the organization’s social media accounts, increasing followership. • Chief writer and editor of internal and external communications and press releases.• Designer for print and digital advertisements, annual reports, and collateral materials. • Co-authored award-winning applications (Bronze and Silver Level) for national quality awards for the American Health Care Association and National Center for Assisted Living.• Spearheaded a successful endeavor to formalize and distribute employee, resident, and family satisfaction surveys to gather meaningful, actionable data. Show less

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  Virginia Lutheran Homes Inc

  Jun 2021 - Jul 2024

  Director Of Communications

  • Formed a committee to increase campus safety in the event of an active threat or intruder, which included new policy development implementation and company-wide employee training.• Co-authored award-winning applications (Bronze and Silver Level) for nationalquality awards for the AHCA/NCAL.• Spearheaded a successful endeavor to formalize and distribute employee, resident and family satisfaction surveys to gather meaningful, actionable data.• Developed and implemented short- and long-term communications strategies.• Wrote content for press releases, website and social media campaigns.• Oversaw website copy and social media platforms.• Created and implemented internal and external communication plans to establish consistent and timely messaging.• Acted as point of contact for inbound media related calls.• Developed media strategies to support product launches, increase public visibility and drive customer engagement.• Managed media relations and campaigns to address public communications in crisissituations.• Coordinated and directed public relations activities to align with corporate strategic goals.• Collaborated with internal stakeholders to design strategies for messaging andcommunications.• Built and strengthened relationships with members of media in order to promote positive coverage.• Developed and executed comprehensive communications strategies to increase brand awareness and engagement.• Wrote and distributed press releases to increase brand visibility.• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.• Continually maintained and improved company’s reputation and positive image in markets served.• Developed creative presentations, trend reports, collateral, and product data sheets.• Created and managed social media campaigns to increase brand engagement.• Managed database and messaging for Mass Notification system for residents, families and staff. Show less

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  BAE Systems, Inc.

  Jul 2024 - now

  Senior Communications Specialist