John Bowen

John Bowen

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location of John BowenChicago, Illinois, United States

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  • Timeline

  • About me

    General Manager - Global CPG / FMCG at The Trade Desk

  • Education

    • University of Warwick

      1999 - 2002
      BSc Economics
    • Cornell University

      2012 - 2012
      Executive Progam
    • University of Warwick - Warwick Business School

      2002 - 2003
      MSc Economics & Finance

      Full Academic Scholarship from the Economic and Social Research Council

  • Experience

    • Procter & Gamble

      Sept 2004 - Mar 2015

      Led the go to market strategy for the Tide brand across all of P&G's North American customers. Developed future launch plans for innovation across P&G's full Fabric Care portfolio with annual sales of +$5 billion. Led P&G's multi-functional Oral Care team, including marketing, sales and logistics. Managed the Crest, Oral B, Scope, Glide and Fixodent brands across Walmart's total US stores business. Led category management team working across P&G's full portfolio of brands. Commercial and Trade Marketing manager for largest Dish Care brand in the UK & Ireland. Responsible for largest Home Care brands in the UK in the largest retailer in the UK

      • Market Strategy & Planning Leader - Tide North America

        Mar 2013 - Mar 2015
      • Team Leader - Oral Care Category - Walmart USA

        Mar 2011 - Feb 2013
      • Category Management Team Leader - Sam's Club USA

        Sept 2009 - Feb 2011
      • Market Strategy & Planning Manager - UK & Ireland

        Oct 2007 - Sept 2009
      • Tesco UK National Account Executive - P&G Home Care Brands

        Jan 2006 - Sept 2007
      • Category Strategy Manager - P&G UK Paper Business

        Jan 2005 - Dec 2005
      • Regional Account Manager - P&G Household Brands Portfolio

        Sept 2004 - Dec 2005
    • The Strategy Collective

      Apr 2015 - Jan 2016
      Business Development Director

      Head of Business Development. The Strategy Collective is an integrated marketing company working across brand strategy, creative execution, consumer insights and analytics.

    • Facebook

      Apr 2016 - Dec 2021
      Client Partner - Tech & Telecoms

      Led partnerships with some of Facebook's largest advertisers, including AT&T and WarnerMedia.

    • Meta

      Jan 2022 - Jun 2024
      • Industry Manager - Consumer Packaged Goods

        Nov 2022 - Jun 2024
      • Industry Manager

        Jan 2022 - Oct 2022
    • The Trade Desk

      Jul 2024 - now
      General Manager
  • Licenses & Certifications

  • Volunteer Experience

    • Co Chair, Young Leaders Council

      Issued by United Way of New York City on Oct 2017
      United Way of New York CityAssociated with John Bowen
    • Board Member, Young Leaders Council

      Issued by United Way of New York City on Jul 2016
      United Way of New York CityAssociated with John Bowen