John Bowen

Experience

• 

  Procter & Gamble

  Sept 2004 - Mar 2015

  Led the go to market strategy for the Tide brand across all of P&G's North American customers. Developed future launch plans for innovation across P&G's full Fabric Care portfolio with annual sales of +$5 billion. Led P&G's multi-functional Oral Care team, including marketing, sales and logistics. Managed the Crest, Oral B, Scope, Glide and Fixodent brands across Walmart's total US stores business. Led category management team working across P&G's full portfolio of brands. Commercial and Trade Marketing manager for largest Dish Care brand in the UK & Ireland. Responsible for largest Home Care brands in the UK in the largest retailer in the UK

  • Market Strategy & Planning Leader - Tide North America

    Mar 2013 - Mar 2015

  • Team Leader - Oral Care Category - Walmart USA

    Mar 2011 - Feb 2013

  • Category Management Team Leader - Sam's Club USA

    Sept 2009 - Feb 2011

  • Market Strategy & Planning Manager - UK & Ireland

    Oct 2007 - Sept 2009

  • Tesco UK National Account Executive - P&G Home Care Brands

    Jan 2006 - Sept 2007

  • Category Strategy Manager - P&G UK Paper Business

    Jan 2005 - Dec 2005

  • Regional Account Manager - P&G Household Brands Portfolio

    Sept 2004 - Dec 2005
• 

  The Strategy Collective

  Apr 2015 - Jan 2016

  Business Development Director

  Head of Business Development. The Strategy Collective is an integrated marketing company working across brand strategy, creative execution, consumer insights and analytics.

• 

  Facebook

  Apr 2016 - Dec 2021

  Client Partner - Tech & Telecoms

  Led partnerships with some of Facebook's largest advertisers, including AT&T and WarnerMedia.

• 

  Meta

  Jan 2022 - Jun 2024

  • Industry Manager - Consumer Packaged Goods

    Nov 2022 - Jun 2024

  • Industry Manager

    Jan 2022 - Oct 2022
• 

  The Trade Desk

  Jul 2024 - now

  General Manager