
Roger Bain
Direct Sales Manager

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About me
Public Affairs | Strategic Communications | Brand Strategy | Program & Project Management
Education

Liberty University
-Bachelor's Degree Religion / Business
The George Washington University
-Master’s Degree Public Leadership
Experience

Insight Communications
Aug 2009 - Jan 2012Direct Sales ManagerInsight Communications was a U.S. based cable provider covering Kentucky, Indiana, and Ohio.Managed territory with direct sales of telecommunication services to residential and business customers. • Surpassed aggressive sales quotas consistently with creative strategies and superior customer service.• Constructed innovative and effective sales strategies for prospecting customers.• Mapped and prospected sales territory with nearly 20K prospective customers.

EDMC
Mar 2012 - Sept 2013Assistant Director of AdmissionsEducation Management Corporation operated for-profit post-secondary educational institutions in the U.S. and Canada.Directed program recruitment, consultation, and mentorship of prospective students. • Managed data collection and database of over 3K prospective and current students. • Developed and executed recruiting strategies to consistently hit monthly enrollment goals.• Crafted strategic and comprehensive marketing strategy for admissions department.

International Justice Mission
Oct 2013 - Dec 2017Program Manager, Global Advancement + FundraisingInternational Justice Mission (IJM) is a global nonprofit and nongovernmental organization (NGO) that secures justice for victims of forced labor, sex trafficking, and human rights violations.Oversaw content and communications channels, including digital, email marketing, donor newsletters, crisis communications, and conference engagements. Engaged donors through execution of strategic campaigns in storytelling, advocacy, and fundraising.• Established donor portfolio of over 500 mid and major institutional donors overseeing the proposal process from inception to submission.• Increased annual mid-level donor revenue by 98.5% with growth of fundraising campaigns from 337K to 670K.• Increased brand footprint through public speaking representing the organization at 30+ engagements at faith-based institutions, conferences, and academic panel discussions.• Led, designed, and implemented strategy and business process for fundraising programs to engage private and faith-based institutions.• Advocated for anti-human trafficking legislation by building connections with elected officials and involved constituents. Show less

PYXERA Global
Jan 2018 - Jan 2021Manager, Media + Thought LeadershipPYXERA Global works with corporations to develop, execute, and amplify short and long-term human capital, corporate social responsibility, diversity & inclusion, and sustainability initiatives.Directed a team of direct and indirect reports to develop and execute branding and content marketing strategy across owned and earned media including brand positioning, digital and print media, editorial, campaigns, webinars, workshops, and conferences. Steer communications, public relations, and advocacy campaigns in alignment with private-sector clients’ objectives in corporate social responsibility, sustainability, and ESG. Oversee full scope of project management including project initiation, communication plans, team building, vendor relations, progress reports, and budgeting.• Negotiated key speaking engagements and branded opportunities for over 170 events, both in-person and webinars.• Secured corporate sponsorship totaling over $250K for bi-annual conference.• Grew social media followers across five channels by 6% monthly with targeted digital marketing efforts.• Executed public relations strategies and served as PYXERA Global’s primary media spokesperson, leading to new media relationships with thought leaders and journalists, thousands of media hits, and expanded brand awareness.• Curated and edited an online publication to establish the brand as a thought leader. Show less

Foreign Policy
Mar 2021 - Dec 2021Director of Strategic DevelopmentForeign Policy Magazine is a publication covering global politics, economics, and current events in foreign affairs. Worked closely with CEO and SVP to develop client acquisition strategies and obtain new business through client sponsored events, podcasts, and special reports on climate change, sustainability, and other foreign policy issues. • Built relationships with 20+ new clients totaling $155K in new revenue and $850K pipeline of new business by strategizing new approaches and pitches • Specialized in creating and developing integrated campaigns across digital and print media, including sponsorships, digital advertising, events, and podcasts• Developed and coordinated new ideas and concepts for program themes, materials, and resources to supplement and expand existing program components aimed at helping corporations communicate global sustainability, gender equality, and CSR initiatives• Researched global policy and business trends to translate them into new programming and business opportunities• Wrote proposals and negotiated partnership agreements with clients across multiple sectors and industries, including nonprofits, pharmaceutical, transportation, shipping, and automobile manufacturing Show less
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National Nuclear Security Administration (NNSA)
Feb 2022 - nowPublic Affairs SpecialistNNSA is responsible for the nation’s nuclear weapons stockpile and nonproliferation efforts.Served as Public Affairs Specialist leading communications between the National Nuclear Security Administration and its partners, media, stakeholders, and the public. Developed and implemented public affairs strategies, media relations, and stakeholder engagement to communicate the agency's mission. • Advised senior leadership on public affairs, communication strategy, policy messaging, risk management, and national security objectives• Develop and execute public policy messaging, advocacy initiatives, and engagement strategies with government agencies, legislators, and key stakeholders• Led communications on federal contracting, ensuring transparency for Congress and the public for $25B+ in NNSA contracts• Directed crisis communication efforts, providing training, strategic counsel, and risk management• Fostered relationships with media, policymakers, and industry leaders to communicate agency priorities and key policy initiatives.• Oversaw digital and media outreach strategies, including press releases, media briefings, publications, and social media to communicate key policy initiatives and priorities Show less
Licenses & Certifications

PMP
Project Management InstituteMar 2018
Lean Six Sigma Green Belt
MoreSteam.com LLC
Volunteer Experience
Consultant
Issued by ArtReach
Associated with Roger Bain
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