Tribhuvan Gupta

Experience

• 

  Basikz

  Aug 2008 - May 2010

  Co-Founder

  Co-founded the company with 2 friends with the objective of enabling college students to build their own Robots. We simplified the procurement process of electronics chips as well as conducted several workshops to educate and encourage college students to take up Robotics. We generated a revenue of RS. 1 lac

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  EXL Services Ltd

  Jun 2010 - Apr 2015

  Recommended structural improvements, control mechanisms to reduce data entry errors and developed KPIs for evaluation of team performance of a commodities trading team for a top 6 utilities firms in the UK. Solution involved understanding work flow, process mapping, analyzing sources, causes and types of data entry errors and apply lean techniques to enhance effectiveness and reduce points of failure. Achieved reduction of 1 FTE and developed an ongoing management report to help managers track performance of the team based on KPIs Show less

  • Lead Assistant Manager

    Jan 2014 - Apr 2015

  • Senior Business Analyst

    Aug 2012 - Dec 2013

  • Business Analyst

    Mar 2012 - Aug 2012

  • Business Analyst

    Dec 2011 - Feb 2012

  • Business Analyst

    Sept 2011 - Nov 2011

  • Business Analyst

    Jun 2010 - Sept 2011
• 

  Indian School of Business

  Apr 2015 - Apr 2016

  MBA Student

  - Part of the Advanced Alumni Leadership Programme- Vice President General Management Club- Providing consulting services to Teysha a boot making company in Austin, Texas as part of A diiferent approach to poverty program

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  Amazon

  May 2016 - May 2018

  Business Analyst II

  Analytics Leader- Setup the Analytics function for Amazon Business Europe- Responsible for Analytics road map and delivering Analytics projects- Responsible for hiring and building the Analytics team (3 people team)- Responsible for generating customer insights (cohort analysis, customer segmentation) to drive efficiencies in business operations and marketing- Created the marketing attribution model to help marketing team optimize the various marketing channels- Responsible for defining and creating KPIs for Business, marketing and product teams. The KPIs were reported weekly/Monthly in an automated way- Revamped the existing database tables such that reporting and analytics becomes scalable across different marketplaces with minimal effort. A new marketplace report could be launched in a week compared to earlier 3 months- Managed the data warehouse migration project from Oracle to Redshift for Amazon Business EU. Defined the EU requirements such that they scale for other Marketplaces as well- Led the project to move Management information reports from Excel to Tableau - Gathered the reporting requirements from stakeholders - Defined the MVP for 1st release of reports in Tableau and managed the stakeholder expectations across functions - Ensured the business continuity as well as smooth transition to the new system by holding regular training sessions and office hours Show less

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  Altisource

  Jun 2018 - Nov 2019

  Growth Manager (Marketing and Marketing Analytics)

  Managing Marketing and Marketing Analytics for both Owners.com and Hubzu.comMarketing - Responsible for Marketing performance worth $5 Million (involves SEM and Affiliate networks)- Leading the Affiliate marketing channel - Optimizing SEM performance using Google Ad words, market strategy and other key data points related to Real estate industry- Involved in interaction with consultants to deliver performance from their respective marketing channels- Improve marketing efficiency by conducting various A/B tests Analytics- Built Bundle Pricing offer for Owners.com allowing customers to benefit by bundling multiple owners.com services like Loans, closing services and buy+sell- Built Inside Sales Capacity model that predicts the required number of Inside Sales agents to handle calls within 30 sec- Responsible to build business plans for key initiatives of Owners.com- Lead delivery and development of weekly/monthly Marketing KPI reports Show less

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  Amazon

  Nov 2019 - now

  • Senior Product Manager

    Sept 2022 - now

  • Senior Business Intelligence Engineer

    Apr 2021 - now

  • Business Intelligence Engineer

    Nov 2019 - Apr 2021