Nikita Treptsov

Nikita Treptsov

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location of Nikita TreptsovUnited Kingdom

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  • Timeline

  • About me

    Creative Art Director | Branding, UX, Management | Specialise in helping newly found start-ups

  • Education

    • British Higher School of Art and Design

      2006 - 2009
      BA(Hons) Graphic Design

      Activities and Societies: Course Representative The course focuses on the diversity of contemporary graphic and communication design practice. The emphasis is on the development of an personal approach to the discipline. We place equal emphasis on intellectual and practical knowledge, and encourage the students to engage with both traditional and contemporary media and processes including: typography, photography, printmaking, film and video, and physical computation; and areas of application like: art direction, environmental design… Show more The course focuses on the diversity of contemporary graphic and communication design practice. The emphasis is on the development of an personal approach to the discipline. We place equal emphasis on intellectual and practical knowledge, and encourage the students to engage with both traditional and contemporary media and processes including: typography, photography, printmaking, film and video, and physical computation; and areas of application like: art direction, environmental design, exhibition design, motion graphics, editorial and self-publishing, user interfaces and user experience, and more. BA (Hons) Graphic Design programme is validated by University of Hertfordshire. Show less

    • University of Hertfordshire

      2010 - 2011
      Master's degree Graphic Design

      Graphic Design BA (Hons) programme is driven by a desire to develop graduates that are ready for employment. The course is committed to teaching you how to generate brilliant concepts and the skills required to execute them beautifully. Briefs will allow students to explore the widest definitions of contemporary graphic design by encouraging them to explore their own interests, be experimental and push the boundaries of the subject. Projects will focus on creating typographic and image-based… Show more Graphic Design BA (Hons) programme is driven by a desire to develop graduates that are ready for employment. The course is committed to teaching you how to generate brilliant concepts and the skills required to execute them beautifully. Briefs will allow students to explore the widest definitions of contemporary graphic design by encouraging them to explore their own interests, be experimental and push the boundaries of the subject. Projects will focus on creating typographic and image-based solutions including posters, books, websites and films as well as packaging, identity and typeface design. Show less

  • Experience

    • Look At Media

      Dec 2012 - Dec 2016

      Look At Media in one of the most well-known publishing houses in Russia. I have been an art director for the company until the end of 2016. - Managed and directed a team of 16 in-house designers, photo editors, and illustrators across 4 magazines, producing up to 50 daily posts that reached a readership of 6.5 million unique visitors per month- Redesigned the New York-based magazine Hopes & Fears.- Led the formation of an in-house design production department, bringing together designers, photo-editors, and creative producers to foster an environment of professional and personal growth. Show less

      • Art director Look At Media

        Jun 2015 - Dec 2016
      • Art director Look At Me

        Jun 2014 - Jun 2015
      • Senior Designer

        Dec 2012 - Jun 2014
    • Inc. Magazine

      Feb 2017 - Jul 2017
      Art Director

      Inc. is a worldwide known online magazine focused on business. In 2016 it was launched in Russia, but soon after it became clear that the original design has to be changed due to fast growth and new ideas. - Led the redesign of Inc. magazine's website for its launch in Russia, resulting in rapid growth and reaching a unique monthly audience of one million users within the first year.- Integrated Setka Plugin for publishing, leading to a remarkable 153% increase in time spent.- Effectively managed migration to WordPress, resulting in a significant 24% decrease in bounce rate Show less

    • School of Rodchenko

      Jan 2018 - Jan 2019
      Parttime Lecturer

      Part-Time lecturer of the course 'Photography in the Media'- Conducted a course on portfolio creation for photographers from an art director's perspective- Achieved 100% success rate as all students secured new gigs with their newly created portfolios- Initiated and managed a live-open call project for photographers and designers aimed at creating promotional websites for fashion brands

    • Yandex.Market

      Mar 2018 - Jan 2019
      Арт-директор

      Yandex is a multinational corporation that specializes in Internet-related services and products. It is the largest technology company in Russia and operates Yandex.Market, the largest price comparison marketplace in Eastern Europe. – Developed design communication guidelines for Yandex Market, including the creation of a badge system and oversight of junior designers' work– Orchestrated the work of multiple outsourced freelancers and agencies, successfully launching monthly marketing campaigns– Contributed to the development and launch of the Beru marketplace, including the design of the wordmark Show less

    • Yandex

      Jan 2019 - Mar 2020
      Art Director @ Sloy

      Sloy is a mobile application that helps you find clothes and accessories on videos in your personal recommendation feed. You can tap on a video to automatically recognise objects and find different outfits with your favourite pieces of clothing.As an art director at Sloy, I am a part of the senior leadership team and operating in collaboration with the Product Owner & Lead Product Manager. Together, we were developing opportunities to attract new users, increase engagement, develop monetisation strategies and evolving the brand tone of voice and storytelling. – Launched and designed user experience for the first-ever AR social network for creative youth, using computer vision technology to detect and identify clothing and footwear items.– Designed and executed a brand identity, including the logotype and branding name, as Art Director. The resulting work was recognized as 2021 trends by 'Brand New' and 'Fast Company.'– Coordinated the work of our partner Banuba, by art directing and leading the process of creation of AR masks, in app VFXs and video LUTs. Show less

    • Yandex

      May 2020 - Mar 2022

      My objectives was to oversee the art department by hiring, training, assigning, scheduling, and mentoring staff. During the short period of in this role I was able to find new talents for the team and help my colleagues to find new challenges that boosted there professional level. I was also responsible for collaboration with marketing and sales divisions in creating marketing plans, aligning team priorities with business objectives to deliver high-quality work on time and on budget. I've also worked on developing art department standards for production, productivity, quality, and in-house client service.– Owned the marketing design team, mentored staff, and continually reviewed team performance, resulting in outstanding achievements across all areas.– Successfully optimized the marketing design team budget by 20%, doing that by releasing unnecessary subscriptions and updating the pool of outstaff partners with new talent– Developed art department standards for production, productivity, and quality that significantly improved the partnership with in-house clients Show less Yandex Zen is a personal recommendation service. Zen helps internet postings find their audience. Postings can either get posted automatically in recommendation feeds from the author's site, or an author can create content directly in Yandex Zen.– Encouraged the brand TOV to gain recognition by art directing over three 360 video advertising campaigns, which ensured that their message was heard and recognized across national and commercial TV channels as well as social media platforms– Created the brand identity for the Zen.Roliki sub-brand, which features short video formats that are watched daily by 11 million users– Launched and art-directed over five online events, helping sales and brand teams achieve their KPIs even during the COVID-19 pandemic. Show less

      • Design Team Lead

        Dec 2021 - Mar 2022
      • Lead Design Specialist

        May 2020 - Dec 2021
  • Licenses & Certifications

    • Foundations of iOS Development | Objective C

      Moscow Coding School
      Mar 2014
    • IELTS

      IELTS Official
    • Hard Surface

      XYZ School
      Nov 2024
    • First Aid Certificate

      Российский Красный Крест
      Jul 2021
    • Intro 3D

      XYZ School
      Oct 2018
    • AI Product Management Specialization

      Duke University
      Aug 2025