Nikita Treptsov

Experience

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  Look At Media

  Dec 2012 - Dec 2016

  Look At Media in one of the most well-known publishing houses in Russia. I have been an art director for the company until the end of 2016. - Managed and directed a team of 16 in-house designers, photo editors, and illustrators across 4 magazines, producing up to 50 daily posts that reached a readership of 6.5 million unique visitors per month- Redesigned the New York-based magazine Hopes & Fears.- Led the formation of an in-house design production department, bringing together designers, photo-editors, and creative producers to foster an environment of professional and personal growth. Show less

  • Art director Look At Media

    Jun 2015 - Dec 2016

  • Art director Look At Me

    Jun 2014 - Jun 2015

  • Senior Designer

    Dec 2012 - Jun 2014
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  Inc. Magazine

  Feb 2017 - Jul 2017

  Art Director

  Inc. is a worldwide known online magazine focused on business. In 2016 it was launched in Russia, but soon after it became clear that the original design has to be changed due to fast growth and new ideas. - Led the redesign of Inc. magazine's website for its launch in Russia, resulting in rapid growth and reaching a unique monthly audience of one million users within the first year.- Integrated Setka Plugin for publishing, leading to a remarkable 153% increase in time spent.- Effectively managed migration to WordPress, resulting in a significant 24% decrease in bounce rate Show less

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  School of Rodchenko

  Jan 2018 - Jan 2019

  Parttime Lecturer

  Part-Time lecturer of the course 'Photography in the Media'- Conducted a course on portfolio creation for photographers from an art director's perspective- Achieved 100% success rate as all students secured new gigs with their newly created portfolios- Initiated and managed a live-open call project for photographers and designers aimed at creating promotional websites for fashion brands

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  Yandex.Market

  Mar 2018 - Jan 2019

  Арт-директор

  Yandex is a multinational corporation that specializes in Internet-related services and products. It is the largest technology company in Russia and operates Yandex.Market, the largest price comparison marketplace in Eastern Europe. – Developed design communication guidelines for Yandex Market, including the creation of a badge system and oversight of junior designers' work– Orchestrated the work of multiple outsourced freelancers and agencies, successfully launching monthly marketing campaigns– Contributed to the development and launch of the Beru marketplace, including the design of the wordmark Show less

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  Yandex

  Jan 2019 - Mar 2020

  Art Director @ Sloy

  Sloy is a mobile application that helps you find clothes and accessories on videos in your personal recommendation feed. You can tap on a video to automatically recognise objects and find different outfits with your favourite pieces of clothing.As an art director at Sloy, I am a part of the senior leadership team and operating in collaboration with the Product Owner & Lead Product Manager. Together, we were developing opportunities to attract new users, increase engagement, develop monetisation strategies and evolving the brand tone of voice and storytelling. – Launched and designed user experience for the first-ever AR social network for creative youth, using computer vision technology to detect and identify clothing and footwear items.– Designed and executed a brand identity, including the logotype and branding name, as Art Director. The resulting work was recognized as 2021 trends by 'Brand New' and 'Fast Company.'– Coordinated the work of our partner Banuba, by art directing and leading the process of creation of AR masks, in app VFXs and video LUTs. Show less

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  Yandex

  May 2020 - Mar 2022

  My objectives was to oversee the art department by hiring, training, assigning, scheduling, and mentoring staff. During the short period of in this role I was able to find new talents for the team and help my colleagues to find new challenges that boosted there professional level. I was also responsible for collaboration with marketing and sales divisions in creating marketing plans, aligning team priorities with business objectives to deliver high-quality work on time and on budget. I've also worked on developing art department standards for production, productivity, quality, and in-house client service.– Owned the marketing design team, mentored staff, and continually reviewed team performance, resulting in outstanding achievements across all areas.– Successfully optimized the marketing design team budget by 20%, doing that by releasing unnecessary subscriptions and updating the pool of outstaff partners with new talent– Developed art department standards for production, productivity, and quality that significantly improved the partnership with in-house clients Show less Yandex Zen is a personal recommendation service. Zen helps internet postings find their audience. Postings can either get posted automatically in recommendation feeds from the author's site, or an author can create content directly in Yandex Zen.– Encouraged the brand TOV to gain recognition by art directing over three 360 video advertising campaigns, which ensured that their message was heard and recognized across national and commercial TV channels as well as social media platforms– Created the brand identity for the Zen.Roliki sub-brand, which features short video formats that are watched daily by 11 million users– Launched and art-directed over five online events, helping sales and brand teams achieve their KPIs even during the COVID-19 pandemic. Show less

  • Design Team Lead

    Dec 2021 - Mar 2022

  • Lead Design Specialist

    May 2020 - Dec 2021