
CHRISTOPHER ASHER, MBA, M.Ed
Director of Track and Field and Cross-Country Coach

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About me
Administration - MBA candidate - Sports Management - Alumni Engagement - Leadership - Sales
Education

California State University, Northridge
-Bachelor of Arts - BA African-American/Black Studies
Azusa Pacific University
2000 - 2001MA Education
Pepperdine Graziadio Business School
2022 - 2025Business Administration and Management, General
Experience

California State University, Los Angeles
Sept 2006 - Jul 2012Director of Track and Field and Cross-Country Coach● Directed and managed four NCAA athletic programs, overseeing alumni engagement, fundraising, event execution, training, staffing, scheduling, logistics, and procurement.● Led staff of five to surpass targets and achieve outstanding results.● Managed an annual budget over $500,000, maintaining fiscal discipline while increasing revenue through alumni engagement and fundraising. ● Specialized in organizing large events with 2500+ attendees, including fundraisers, intercollegiate competitions, and NCAA Championships.● Coached five NCAA individual Champions and over fifty All-American student-athletes. Had multiple top-25 team finishes at the NCAA Championships.● Appointed to serve on the United States Track and Field and Cross Country Coaches Association Board of Directors and Executive Committee.● Served as a faculty member for the Department of Kinesiology. Show less

USTFCCCA
Mar 2008 - Aug 2011USTFCCCA Board of DirectorsNCAA Division II Track and Field President and a member of the Board of Directors. Made recommendations in regard to the NCAA championships and regarding rules among other things to the institutions and NCAA sport committee.

NCAA Track and Field and Cross Country Committee
Aug 2011 - Aug 2012NCAA West Region RepresentativeServed on the NCAA Track and Field and Cross-Country National Committee. Responsibilities included national championship selection for athletes and teams, selecting future championship hosts and sites, management of the NCAA Championships competitions, and serving as the West Regional Representative.

USA Track and Field -
Jun 2012 - Jul 2012USA Track and Field Assistant CoachResponsible for the daily duty involving coaching and operations for Team USA at the 2012 IAAF World Jr. Championships in Barcelona, Spain. Handled implementation and scheduling of practice sessions, logistics, competition strategy, and having a very open working relationship with other Team USA coaches and national office staff.

Gold Medal Excellence All-Sports Training and Conditioning
Jul 2012 - nowExecutive Director● Executive director for a private sport performance company that specializes in training high level athletes in speed development, explosiveness, running mechanics and technique. Clients range from high end high school level recruits to college and professional athletes in sports ranging from baseball, basketball, boxing, football, hockey, lacrosse, soccer, softball, and tennis. ● Responsibilities include advertising, client engagement, customer service, designing workouts and training programs, marketing, networking, ordering and maintenance of equipment, and sales.● Have coached, developed and mentored over 100 NCAA and professional athletes including multiple first round draft picks in MLB, NHL and the NFL. Show less

UCLA
Sept 2013 - Sept 2015Director of Operations and Home Event Management● Directed major events like the Rafer Johnson/JJK Invitational and the Pac-12 Track and Field Championships with precision.● Led a dedicated team of ten employees in planning and executing flawless events, managing budgets amid rising costs.

2014 IAAF World Relays Championships
May 2014 - May 2014Head Team Manager for USA Track and FieldResponsibilities included making daily itineraries, dealing with the needs of elite athletes and coaches, planning logistics and travel, and working with the National Office Staff. This position required dealing with a melting pot of people from different backgrounds and countries.

Over the Road Joe
Aug 2014 - Dec 2016Logistics Operations Manager● Successfully managed fleet runs for four vehicles throughout the United States, dealing directly with companies and vendors ensuring that loads were correct, logged-in and delivered in a timely manner.● Oversaw scheduling ten drivers on delivery runs, maintained mileage logs and reports for DOT and DMV compliance, managed vehicle maintenance, oversaw marketing, sales, and procurement of new contracts.● Played a key role in generating over $300,000 in gross revenue profit from 2014 to 2016. Show less

Timing Excellence
Nov 2016 - Dec 2023Director of Customer Relations and Sales● Deliver top-tier customer service, manage personnel, oversee payroll, handle equipment procurement and maintenance, drive sales, and streamline scheduling for optimized operations.● Implement a successful marketing strategy with private vendors and school districts to significantly increase sales. ● Secure annual contracts with private companies and school districts, delivering comprehensive Hy-Tek software solutions for cross-country and track and field meets statewide in California.● Increased company profits and sales by over 250% between 2016 and 2023.● Annual company revenues exceeded over $200,000 annually between 2021 to present. Show less

San Jose State University
Sept 2018 - Aug 2019Assistant Track and Field Coach and Academic Mentor● Assistant men’s and women’s track and field coach in which day-to-day coaching responsibilities involved coordinating the training program for all sprints, hurdles and relay events.● Program liaison for NCAA compliance, academics, and eligibility.● Served as recruiting coordinator and brought in over 20+new impactful student-athletes to the program in one academic year.● Handled all responsibilities in regard to budget and travel logistics for the overall program.

A & H Blueprint Management, LLC.
Jun 2020 - Jun 2022Chief, Business OperationsServing in a chief role for a property management and real estate development company, that serves the high desert areas of San Bernardino County including Hesperia, Victorville and Barstow.● Responsibilities include getting permits with city and county officials regarding building and remodeling, working with vendors, contractors, construction, salesman and exterior and interior architects.● Restored and sold properties at over 50% profit margin.● The company made over $400,000 profit between the years 2000-2022 during a distressed and limited economic market. Show less

Hasherson LLC
Aug 2020 - Dec 2022Director of Operations and Sales● Orchestrate seamless management operations, liaising with vendors, storage facilities, mechanics, and industry stakeholders.● Skillfully manage budgets and equipment procurement to optimize cost-efficiency while ensuring timely project completion to expedite sales cycles.● Boost vehicle restoration production by 50% through strategic improvements, while doubling sales to drive business growth.● Achieve annual profits exceeding $500,000 by implementing effective sales strategies and operational enhancements. Show less

Proactive Sports Performance
Jan 2021 - Apr 2021Sports Performance Advisor● Successfully worked with over thirty clients, in implementing and executing a training program for these elite athletes. ● Eight of the clients were selected in the First Round of the 2021 NFL Draft including Jaycee Horn (South Carolina,) Justin Fields (Ohio State,) Kyle Pitts (Florida,) and Micah Parsons (Penn State.) ● Clients that I directly advised and engaged with daily, signed guaranteed contracts worth over $50,000,000 attributing to the agency and company success.

AHK Luxury Transportation Services
Jul 2021 - nowGeneral Manager and Director of Customer Services● Responsibilities encompass accounting, advertising, client relations, sales, scheduling, vehicle upkeep, and overall daily operational management of the company.● Maximize fleet utilization by partnering with other companies to increase revenue and sales by over 100% in two years.● Increase brand awareness through successful social media and marketing campaigns.● Boost company earnings from $50,000 in 2021 to surpassing $300,000 by 2023.

Merritt College
Jul 2021 - Sept 2023Associate Athletic Director● Developed and managed the budget for multiple sports programs while allocating financial resources efficiently and monitoring expenditures.● Directly managed facilities and ensured they meet safety standards and were equipped with necessary amenities. Coordinated repairs, upgrades, and regular maintenance schedules.● Coordinated practice schedules, game day operations, and event logistics.● Maintained records and documentation while ensuring compliance with academic eligibility requirements.● Supervised and managed four sports including the coaching staff and support personnel.● Arranged travel for teams, including transportation, accommodations, and meals while ensuring all travel plans comply with budget constraints and safety guidelines.● Developed strategies to enhance sports programs and improve performance. Show less

Kadenwood
Jan 2023 - Apr 2023MBA Consulting ProjectDeveloped for CEO comprehensive strategic marketing and implementation plan for a healthcare startup. Work on the project involved conducting industry and consumer research, segmentation analysis, and diffusion network analysis. This resulted in identifying the early market and developing a positioning and promotional strategy to engage the target consumer throughout their journey.
Licenses & Certifications

USATF Registered Coaches Program Education For Honors/Distinguished Service
USA Track & FieldDec 2018
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