Anica Petrovic

Experience

• 

  Alpha Bank Serbia

  Jun 2015 - Jul 2015

  Intern
• 

  Banca Intesa Beograd

  Apr 2016 - Apr 2016

  Intern
• 

  Civic Initiatives / Građanske inicijative

  Apr 2017 - May 2017

  PR and Digital Marketing Intern

  - Running Facebook & Instagram ad campaigns- Social media community management- Content creation

• 

  YourBow

  Jun 2017 - now

  - Design and implement direct email marketing campaigns.- Upgrade email templates using graphics, personalization andadvanced features.- Setting up Mobile AppPush and Promo campaigns using Firebase and Localytics - Creation of digital media campaigns (< $10k-$500k+) acrossdifferent media channels (Display, Video, Social, Email...). - Managing inventory requests across multiple publisher'sproperties. - Working closely with internal & external teams to fulfilladvertisers' KPIs, terms & conditions. - Implementing and scheduling advertisement campaigns, using Google Ad Manager, Operative1 and PIO - Monitoring campaigns performance to ensure full delivery - Troubleshooting operational campaign issues - Trafficking online display ad campaigns - Trafficking video ads using Teads video platform - Setting up Newsletter emails using Liveintent platform

  • Email Marketing Manager

    Jun 2021 - now

  • Digital Sales Planner

    Jan 2021 - Jun 2021

  • Ad operations manager

    Jun 2017 - Jan 2021
• 

  New Moment New Ideas Company

  Jun 2020 - Jun 2020

  Assistant Community Manager

  - Campaign management- Running Facebook & Instagram ad campaigns- Influencer management- Social media community management- Content creation