
Jacob Alderson
Vice President Marketing

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About me
Marketing and Sales Graduate - The University of Alabama
Education

The University of Alabama
2021 - 2024Bachelor's degree Marketing, Sales, and Management Communications SeniorActivities and Societies: American Marketing Association
Experience
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Future Business Leaders of America, Inc. (FBLA)
Aug 2019 - Mar 2020Vice President MarketingMy expertise was in developing and executing end-to-end marketing campaigns, from market research and brand positioning to demand generation and customer retention. With a keen understanding of market dynamics and consumer behavior, I lead cross-functional teams to achieve business objectives and drive revenue growth.Throughout my time in this position, I successfully launched innovative product campaigns, implemented data-driven marketing strategies, and established robust digital marketing frameworks. I am committed to staying at the forefront of industry trends, technology advancements, and emerging platforms to ensure our marketing efforts remain cutting-edge.In addition to my role as a marketing leader, I am a firm believer in the power of mentorship and continuous learning. I actively contribute to industry discussions, conferences, and thought leadership initiatives to share insights and inspire the next generation of marketing professionals.As a collaborative leader, I thrive on building strong relationships with internal and external stakeholders. Whether forging partnerships, negotiating contracts, or aligning marketing strategies with overall business objectives, I am dedicated to fostering a culture of teamwork and innovation. Show less

The University of Alabama
Aug 2021 - May 2024Marketing and Sales StudentI was a dynamic and results-driven college student with a passion for marketing and sales. Achieved a Marketing degree with a minor in Sales at The University of Alabama, I acquired a strong foundation in both traditional and digital marketing strategies.My coursework equipped me with a solid understanding of market trends, consumer behavior, and the ever-evolving landscape of marketing technologies. I am adept at leveraging social media platforms, data analytics, and content creation to develop impactful marketing campaigns.In addition to my academic pursuits, I was actively involved in extracurricular activities that enhance my skills. I have contributed to successful student-led marketing initiatives and collaborated with teams to develop creative content that resonates with diverse audiences.Eager to explore the dynamic world of sales, I honed my communication and interpersonal skills through networking events, workshops, and internships. I believe in the power of building meaningful relationships and tailoring solutions to meet the unique needs of clients Show less

Joyride Tours, LLC
Sept 2022 - Apr 2023Driver
Tuscaloosa Metro Animal Shelter
Nov 2023 - May 2024Intake/Health/Behavior AssistantAs the Intake/Health/Behavior Technician, I am responsible for providing high quality information regarding resources, intake services, and referrals to people coming into the intake lobby. I am responsible for reducing shelter intake and length of stay in the shelter through the provision of helpful, supportive, non-judgmental, proactive services that reunite lost pets with owners, and give owners tools to be able to keep their pet. I am responsible for processing animals into the shelter, performing evaluations on animals, and coordinating with animal control to get correct information regarding AC pickups. Show less
Licenses & Certifications
- View certificate

Ashurst UK - Building Your Personal Brand Job Simulation
ForageDec 2023 
Property and Casualty Insurance License
The University of AlabamaAug 2025- View certificate

Think-Cell Certified Professional
Think-cell SoftwareNov 2023
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